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The writing and marking instruments market size is forecast to increase by USD 11.25 billion at a CAGR of 7.08% between 2023 and 2028. The market is experiencing significant growth, driven by various trends and challenges. One trend is the increasing digitization and use of e-commerce platforms for purchasing writing instruments. This shift towards digital devices has led to a decline in traditional handwritten communication, but it also presents opportunities for writing instrument companies through the sale of writing instrument organizers, stands, and pouches. Another trend is the growing popularity of premium and branded writing instruments for corporate gifting and personal use. Additionally, the rise in mergers and acquisitions among companies is increasing competition and innovation in the market. Furthermore, the demand for coloring instruments, particularly among book readers and story writers, is expanding the market's scope.
Despite these growth factors, the increasing digitization of communication remains a challenge for the market.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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