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The sports and fitness wear market size is forecast to increase by USD 62.3 billion at a CAGR of 4.49% between 2023 and 2028. The market is experiencing significant growth due to the increasing interest in physical fitness activities, driven by the numerous health benefits they offer. This trend is further fueled by technological advances in sports and fitness wear, which provide enhanced functionality and comfort to consumers. However, the market faces challenges such as volatile raw material prices, which can impact the cost of production and profitability for manufacturers. Despite these challenges, the market is expected to continue its growth trajectory, driven by the rising demand for innovative and high-performance sports and fitness wear.
The market is experiencing significant growth due to the increasing popularity of team sports and fitness activities among individuals. Both team sports and physical fitness activities require comfortable and high-performing apparel that can enhance the athlete's experience. The market caters to various demographics, including women, teenagers, young working professionals, and gym goers. The demand for premium sportswear is increasing as consumers seek fashionable yet functional clothing for their active lifestyles. Fashion designers are incorporating features such as friction reduction, lightness, and stretching ability into their designs to meet the needs of consumers. The gym apparel market is thriving in urban localities, with a focus on product performance, comfort, and breathable fabric.
Water resistance is another essential feature for those engaging in outdoor activities. Activewear brands are also catering to the workplace trend by offering casual wear that can be worn both at the gym and in the office. Spandex and other stretch materials are commonly used to ensure a comfortable fit and ease of movement. Overall, the market is expected to continue its growth trajectory as more people adopt an active lifestyle.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The Women segment is estimated to witness significant growth during the forecast period. The global market caters to team sports and fitness activities, as well as individual pursuits, embracing an active lifestyle and physical fitness activities. This market encompasses a diverse range of consumers, including women, teenagers, and young working professionals, who seek premium sportswear for gym activities, workplace wear, and adventure travel. Product performance, comfort, and fashion are key considerations, with an emphasis on friction reduction, lightness, stretching ability, water resistance, and temperature regulation. Industry frontrunners collaborate with fashion designers to create trendy, breathable fabrics such as spandex and microfiber, catering to the price sensitivity of consumers. E-commerce retail platforms and brand websites dominate the workout cloth market, enabling easy access to a wide variety of offerings, from gym apparel to leather goods.
Corporations and public institutions also contribute significantly to the market growth by promoting activewear as part of their wellness programs.
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The Women segment accounted for USD 146.00 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The global market is witnessing significant growth due to the increasing popularity of team sports and fitness activities among individuals. This market caters to both individual sports and fitness activities, promoting an active lifestyle and physical fitness. Team sports such as football, basketball apparel, and cricket require durable and high-performing apparel that offers comfort, flexibility, and friction reduction. Similarly, fitness activities like yoga, pilates, and gym workouts demand breathable fabric with excellent stretching ability and temperature regulation. Casual wear has also emerged as a popular segment in the market, especially among women, teenagers, and young working professionals. Fashion trends influence the demand for premium sportswear, with fashion designers integrating innovative technologies to enhance product performance and style.
Comfort remains a key consideration, with consumers seeking lightweight, moisture-wicking, and quick-drying fabrics such as spandex and microfiber. The market is not limited to gym apparel but extends to adventure travel and outdoor activities, necessitating water resistance and durability. Price sensitivity varies among consumers, with eCommerce platforms and brand websites offering a wide range of options catering to diverse budgets. Corporations and public institutions are also investing in activewear brands to promote employee wellness and productivity. The market is expected to continue its growth trajectory, driven by the increasing awareness of health and wellness and the desire for fashionable and functional apparel.
Our sports and fitness wear market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing interest in physical fitness activities due to several health benefits is the key driver of the market. The global market is experiencing significant growth due to the increasing trend towards active lifestyles and health consciousness. Running and jogging are popular activities that continue to gain traction, driving the demand for performance-enhancing apparel such as Nylon leggings and moisture-wicking T-shirts, tanks, and sports bras. Custom apparel, including personalized T-shirts and sweatshirts, is also gaining popularity among fitness enthusiasts. The athleisure trend, which blends comfort and style, is influencing consumer preferences, leading to an increase in demand for eco-friendly and organic materials, such as recycled fabrics, in sports and fitness wear. Social media campaigns and fitness influencers are promoting the benefits of regular exercise, further fueling market growth.
Weightlifting and yoga are among the exercises that are gaining popularity, and the need for appropriate attire for these activities is driving demand for specialized sports and fitness wear. Overall, the global market is poised for continued growth as people prioritize their health and well-being.
Technological advances in sports and fitness wear is the upcoming trend in the market. The market is witnessing significant trends as consumers prioritize performance, comfort, and sustainability. Running trends favor nylon leggings and sports bras for their wicking properties, while shirts and tanks made from eco-friendly materials, such as organic cotton and recycled fabrics, are gaining popularity. Custom apparel, including T-shirts and sweatshirts, are customized to cater to individual preferences. The athleisure trend has influenced the market, with fitness influencers promoting the use of sports wear in everyday life. Technological advances focus on enhancing user experience through features like moisture-wicking, breathability, and improved grip and stickiness. Social media campaigns and collaborations with fitness influencers are driving sales, and weightlifting and yoga enthusiasts seek durable and high-quality products for their specific needs.
Volatile raw material prices is key challenge affecting the market growth. The market is witnessing significant trends, with running being a popular activity driving demand for high-performance apparel. Nylon, spandex, and other synthetic fabrics continue to dominate the market due to their durability and moisture-wicking properties. However, eco-friendly materials, such as organic cotton and recycled fabrics, are gaining traction as consumers become more conscious of their environmental impact. Custom apparel, including sports bras, leggings, shirts, tanks, T-shirts, and sweatshirts, are essential items in the athleisure trend. Fitness influencers and social media campaigns significantly influence consumer preferences, leading to increased demand for fashionable and functional fitness wear. Weightlifting and yoga enthusiasts also require specialized apparel to support their workouts.
The market's competitive landscape is intensifying, with key players like adidas, Nike, and PUMA facing price wars from local players. The increasing influx of local players and the fluctuating prices of raw materials, such as synthetic fibers, pose challenges to the profit margins of companies.
The sports and fitness wear market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adidas AG: The company provides a selection of high-performance Sports and Fitness Wear. Among the offerings are the Equipment Support 93 Shoes, which deliver superior traction and stability.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth due to the increasing popularity of team sports and individual fitness activities. The market caters to consumers with an active lifestyle, offering premium sportswear for physical fitness activities, team sports, and casual wear. Women are a major consumer base in this market, with a focus on comfort, fashion, and product performance. Fashion trends influence the industry, with fashion designers integrating friction reduction, lightness, stretching ability, water resistance, and temperature regulation into their designs. Industry frontrunners prioritize consumer needs, offering price sensitivity and catering to various demographics such as teenagers, young working professionals, gym goers, and youngsters.
Adventure travel and women in sports further expand the market, with a growing demand for gym apparel market in urban localities. Activewear brands dominate the market, with ecommerce platforms and brand websites driving sales of breathable fabric, spandex, microfiber, and leather goods for workout clothes. Corporations and public institutions also contribute to the market growth, promoting workplace wear that offers comfort and style.
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Market Scope |
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Report Coverage |
Details |
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Page number |
183 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.49% |
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Market growth 2024-2028 |
USD 62.3 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.22 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
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Performing market contribution |
North America at 39% |
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Key countries |
US, China, Germany, UK, and Japan |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adidas AG, ASICS Corp., Brooks Sports Inc., Columbia Sportswear Co., Deckers Outdoor Corp., Kappa, Karhu Holding BV, Li Ning Co. Ltd., lululemon athletica Inc., Mizuno USA Inc., New Balance Athletics Inc., Nike Inc., Patagonia Inc., PUMA SE, Ralph Lauren Corp., Skechers USA Inc., The Gap Inc., Under Armour Inc., VF Corp., and Wolverine World Wide Inc. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Product
8 Market Segmentation by Application
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
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