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The green tea market size is forecast to increase by USD 7.72 billion at a CAGR of 7.22% between 2023 and 2028. The market is experiencing significant growth due to increasing consumer awareness and preference for healthier beverage options. One of the key trends driving market expansion is the introduction of flavored and functional green teas. Consumers are increasingly seeking out unique flavor combinations and added health benefits, such as energy boost or weight loss, from their green tea beverages. However, this market growth is not without challenges. One concern is the potential side effects of excessive green tea consumption, such as caffeine-related health issues. Additionally, the market is witnessing the emergence of green tea in various forms, including energy drinks and supplements, further expanding its reach.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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