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Market research analysts at Technavio predict that the global guarana market will grow steadily over the next four years and post a CAGR of more than 8% by 2021. This market research analysis identifies the health benefits associated with guarana as one of the key growth factors of the global guarana market. The various health benefits associated with the plant will trigger the market in the next four years. The seed of the plant contains the highest caffeine content than any other plant. Due to its medicinal properties, Guarana is used in the treatment of diarrhea, fever, heart problems, headache, joint pain, and backache. Additionally, it is also widely used by athletes as a stimulant to enhance their performance and reduce fatigue. Furthermore, it is also used by the food manufacturing industry as a flavoring ingredient in beverages and candy. With the rising health concerns that is resulting in a major shift in preference towards natural and organic products to maintain a good work-life balance, such benefits of guarana will significantly increase their demand in the next few years.
With the increasing demand, the regional and international players will start focusing on introducing innovative products and will also adopt innovative strategies to increase their market shares. For instance, Project 7 a gourmet gum based in California recently launched a new energizing gum line which contains guarana and B vitamins. Similarly, London Distillers also launched two new premium ready-to-drink beverages that contain a blend of vodka, guarana, and lemonade.
The market for guarana is constantly shifting based on consumer preferences. The market consists of has both branded and unbranded companies and they compete mainly in terms of price, the inclusion of fortified ingredients, and packaging. Due to the intense competitive environment, the vendors have the need to differentiate their product offerings through a clear and unique value proposition.
The leading vendors in the market are -
The other prominent vendors in the market are Sousa Ribeiro, Blue California, Glanbia, Hain Celestial, Naka Focus, Natural Amazon Herbs Producao de Extratos, NOW Foods, and Nutra Green Biotechnology.
During 2016, the beverages segment accounted for the major shares of the guarana market. Owing to the various health benefits associated with the product, guarana finds applications in soft drinks, carbonated drinks, non-carbonated drinks, fruit-juice-based drinks, and energy drinks. The optimal use of sweetened and energy drinks by athletes to enhance their performance will propel the growth of the market over the next four years.
In terms of geography, the Americas will account for the largest consumption of guarana and this mainly attributes to the increased preference towards healthy living among the individuals. The health benefits offered by the plant coupled with an increase in the per capita income will be fuel the growth of the market in this region.
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This upcoming report is an integral part of Technavio’s food and beverage industry and offers an in-depth study of forthcoming sectors like food and non-alcoholic beverages. With an aim to help clients achieve a combative edge over other market players, Technavio provides vital information on several characteristics of the food and beverage market including the evolving customer preferences and the factors that will fuel and curtail the growth of vendors. Technavio’s market research reports also offer detailed knowledge about all the suppliers who hold significant shares in the food and beverage industry.
To accurately forecast the industry’s growth prospects, our market research specialists implement a triangulated approach of primary and secondary research methods and also make a thorough observation of the multiple parameters, including upgrades in technology and the demand for a range of products and services covering diverse geographical areas. To help clients strategize new plans for business growth, our upcoming industry research report on global guarana seeds market for the forecast period of 2017 to 2021 presents actionable insights derived from the data collected from reliable informants such as manufacturers, channel partners, regulatory bodies, and stakeholders.
This upcoming report on the global guarana seeds market also takes into consideration the growth of corresponding markets such as non-GMO foods and granola bars, which are expected to grow at a CAGR of almost 16% and about 9%, respectively by the year 2021. According to our market research analysts, various factors including the increasing health-consciousness among the people, growing awareness of celiac diseases, incidences of digestive health problems, and the growing demand for nutritious food are the key factors contributing to the growth of the food and beverages industry in the coming years. Technavio also provides reports based on the specifications of many clients, which will help local vendors and players looking forward to consolidating their market position in the food and beverage industry.
The upcoming industry research report for global guarana seeds market also highlights the key drivers, future trends, and the pain points currently faced by the vendors in the food industry and also presents insights into alcoholic beverages and food service sectors.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by application
PART 07: Market segmentation by product form
PART 08: Geographical segmentation
PART 09: Key leading countries
PART 10: Decision framework
PART 11: Drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
PART 14: Key vendor analysis
PART 15: Appendix
Tags: healthy food, non alcoholic drinks, best non alcoholic drinks, drink mix, guarana market research report, food market forecast,
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