Global Guarana Market 2017-2021

Overview of the global guarana market

Market research analysts at Technavio predict that the global guarana market will grow steadily over the next four years and post a CAGR of more than 8% by 2021. This market research analysis identifies the health benefits associated with guarana as one of the key growth factors of the global guarana market. The various health benefits associated with the plant will trigger the market in the next four years. The seed of the plant contains the highest caffeine content than any other plant. Due to its medicinal properties, Guarana is used in the treatment of diarrhea, fever, heart problems, headache, joint pain, and backache. Additionally, it is also widely used by athletes as a stimulant to enhance their performance and reduce fatigue. Furthermore, it is also used by the food manufacturing industry as a flavoring ingredient in beverages and candy. With the rising health concerns that is resulting in a major shift in preference towards natural and organic products to maintain a good work-life balance, such benefits of guarana will significantly increase their demand in the next few years.

With the increasing demand, the regional and international players will start focusing on introducing innovative products and will also adopt innovative strategies to increase their market shares. For instance, Project 7 a gourmet gum based in California recently launched a new energizing gum line which contains guarana and B vitamins. Similarly, London Distillers also launched two new premium ready-to-drink beverages that contain a blend of vodka, guarana, and lemonade.

Competitive landscape and key vendors