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The hair care market size is projected to increase by USD 15.25 billion, at a CAGR of 3.2% between 2023 and 2028. Key factors driving growth include the influence of social media and blogging, which significantly impact online retail decision-making. Social media platforms like YouTube, Instagram, and Pinterest help retailers connect with customers, obtain feedback, and launch marketing campaigns for hair products. The US hair care market is witnessing significant hair care market growth, driven by evolving hair care industry trends. With an expanding range of hair care products industry offerings, the hair care industry is poised for continued expansion. The hair care market forecast suggests robust opportunities in the hair care market. These strategies are expected to be significant drivers of market growth during the forecast period.
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Embrace beauty and personal care for self-esteem and social connection benefits, while prioritizing antibacterial materials in products for volume enhancement, controlled release, stability enhancement, fiber strengthening, and fiber thickening. Similarly, incorporate natural and traditional measures for holistic hair enrichment and smoothening effects, seeking multifunctional hair styling products tailored to diverse hair concerns including frizz, heat styling tools, and environmental stressors from chemical treatments. Consider the impact of celebrity endorsements and be wary of synthetic ingredients, favoring vegan hair care products or those with organic or natural ingredients. Highlighting your hair journey with styling products and navigating paraben concerns, align with aluminum or explore effective advertising campaigns for volumizing dry shampoo using organic flax. Cater to evolving lifestyles, prioritizing hair longevity while addressing hair thinning and scalp problems through holistic beauty markets emphasizing cleaner label products and eco-friendly practices.
The hair care industry encompasses a wide range of products and services to address diverse needs such as hair maintenance, dandruff, and hair loss treatment products. Veg Keratin products, sodium lauryl sulfate-free cleansers, and microbiome-centric products cater to those with sensitive scalps or seeking sustainable initiatives. Specialty stores and pharmacies or drug stores offer a variety of hairdressing products, anti-aging hair care products, and nourishing products. Corporate workers and young people often seek solutions for conditions like cervical spondylosis and cervical injuries from vehicle accidents. In hair care, Sodium lauryl sulfate in shampoos can cause an allergic reaction for some individuals. The shampoo segment and conditioners, including hair styling conditioner, are essential for addressing male hair problems and hair treatment. Heredity and hair fall implants play a role in managing hair loss, while cleaning products help maintain hair hygiene and prevent issues. The US hair care market is thriving, influenced by changing hair care industry trends. The hair care industry is experiencing substantial hair care market growth due to the diverse range of offerings in the hair care products industry. According to the hair care market forecast, the hair care market is set for continued growth.
Personalized home salon service is an emerging trend in regions such as North America, Europe, and APAC. Over the last decade, the number of app-based salon service providers that offer at-home grooming services has grown significantly. Mobile apps enable consumers to order salon services and meet makeup artists at the given address. Moreover, home salon services have witnessed an expansion and high demand due to their low service charges and the convenience of makeup and grooming services at home. In addition, hair care products are essential for maintaining the quality and longevity of hair wigs and extensions, ensuring they remain healthy and natural-looking over time. Therefore, such personalized home salon services are expected to propel the market growth and trends in focus, in terms of consumption.
The rise in awareness about the harmful effects of chemical or synthetic components used in products is limiting the market growth. Various health disorders are caused due to use of hair dyes, gels, serums, and a few other hair styling agents. Asthma, severe allergic reactions, non-Hodgkin's lymphoma, breast cancer, and multiple myeloma are some of the major diseases caused by hair dyes. Para-phenylenediamine (PPD) is a major component of synthetic dyes, and it is used to enhance the color of dyes. However, this component can cause skin blistering, burning, and the formation of rashes. Ammonia, another component of hair color products, in high concentration can cause asthma; it can also easily exacerbate pre-existing breathing conditions. Thus, adverse health effects of chemical or synthetic components used in products can become a major challenge for the growth of the market in focus during the forecast period.
The market share growth by the hair color segment will be significant during the forecast period. A major factor in the growth of the segment is the growth in the geriatric population. This is due to the factor that the elderly use hair colorants on graying and white hair but the changing fashion trends and availability of new color shades are driving the young generations to opt for various types of hair color.
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The hair color segment was valued at USD 35.03 billion in 2018. The hair color market is growing, due to the rising number of salons and spas globally. The rising cases of premature greying of hair are responsible for the growth of the hair color segment during the forecast period. To produce less harmful and chemical-free hair colors, as unwanted chemicals can cause itchiness to the skin, allergies, rashes, and other side effects poses a major challenge for the manufacturers. For instance, John Paul Mitchell Systems offers Paul Mitchell, which is a hair color product for consumers with sensitive hair or scalp, gray hair, or white hair. Hence, such factors influence the segment growth during the forecast period.
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Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. China, Japan, and India are the major revenue contributors in APAC. Some of the major factors attributed to the growth of the region include the rising disposable income and household final consumption expenditure per capita among consumers. In addition to purchasing daily necessities such as shampoo and conditioner, consumers intend to buy fashion- and style-oriented and premium products such as hair mist, dry shampoo, hair styling spray, hair serum, and hair growth products. Hence, such factors drive the market growth in the APAC during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The hair care market trends and analysis report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The haircare market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
In the realm of hair health, finding the right liquid, gel, cream, or lotion is crucial, especially for addressing dry hair, oily hair, and damaged scalp concerns. Whether you're maintaining colored hair or taming curly hair, products like Veg Keratin offerings are ideal, emphasizing cruelty-free and plant-based materials. Look for formulations rich in protein to combat breakage and visit specialized hair care establishments or use hair care appliances for hair coloring and color-treated hair needs. Consider color-protecting shampoos for vibrant shades and solutions for gray hair coloring. Whether you're managing long hair or experimenting with multiple hairstyles, choose wisely from hair styling products to avoid hair issues such as hair loss or hair damage like dryness. Opt for organic and herbal products with ingredients like rosemary leaf extract or ginseng oil to avoid toxic chemicals such as parabens, SLS, or phthalates.
The shampoo market, conditioner market, and hair oils market provide options for hair greying, perms, relaxants, and dyes and colors. E-commerce and non-store-based platforms, alongside store-based options, ensure accessibility. Women and men both benefit from organic and natural products, with anti-dandruff shampoo, scalp treatment, and hair colorant products addressing hereditary, hormonal changes, and medical disorders. The spa industry and Cosmetic Design trends further enhance the appeal of hair care products, promoting green credibility and targeting human health issues.
Moreover, explore microbiome-centric items to prevent allergic reactions, and select effective hair cleansing products like nourishing hair oil or shaping with hair styling gel and hair spray. For convenient shopping, browse through online stores, particularly in the Europe market where a beauty-conscious population seeks hair grooming products. Consider hairdressing and beauty salon business for more intensive care or the eco-friendly appeal of spa businesses offering environmentally friendly packaging solutions for shampoo packaging.
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Industry Scope |
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Report Coverage |
Details |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.2% |
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Market growth 2024-2028 |
USD 15.25 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
3.06 |
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Regional analysis |
Europe, APAC, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 44% |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amway Corp., CavinKare Pvt. Ltd., Chatters GP Inc., Edgewell Personal Care Co., Emami Ltd, Godrej Consumer Products Ltd., Hanz de Fuko, Henkel AG and Co. KGaA, John Paul Mitchell Systems, Johnson and Johnson Services Inc., Kao Corp., LOreal SA, NATULIQUE Ltd., Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., Truefitt and Hill, Unilever PLC, and Wella International Operations Switzerland Sarl |
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Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our hair care market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this haircare market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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