Hand Hygiene Market Size 2024-2028 

The hand hygiene market size is estimated to grow by USD 1.66 billion at a CAGR of 4.5% between 2023 and 2028. The hand hygiene market is experiencing significant growth, driven by several key factors. One major trend is the increasing preference for skin-safe and eco-friendly hand hygiene products. Consumers are becoming more conscious of the potential toxicity of chemical ingredients and are seeking out alternatives. Another trend is the growing awareness of the importance of hand hygiene in preventing the spread of diseases. This has led to an increase in demand for hand sanitizers, soaps, and wipes. Additionally, the market is seeing innovation in the form of contactless hand sanitizer dispensers and smart technology integrated into hand hygiene products. These trends are expected to continue driving market growth in the coming years.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic and Customer Landscape

The market encompasses a wide range of products including Hand Wash, Hand Sanitizer, Hand Wipes, Hand Scrubs, Hand Lotions, Creams, Liquid Handwash, Foam Handwash, Liquid Hand Sanitizer, Gel Hand Sanitizer, Soaps, and various other forms. These products find extensive applications in Schools, colleges, hotels and restaurants, among others. The market for Hand Hygiene products has witnessed significant growth due to the increasing awareness regarding personal hygiene and health. The outbreak of various diseases such as Bird Flu, Smallpox, Measles, Ebola virus, Marburg, and Hantaviruses have emphasized the importance of maintaining good hand hygiene. The market can be segmented into Organic and Non-organic, and Commercial and Domestic segments. Organic Hand Hygiene products, made with Organic ingredients, are gaining popularity due to their health benefits and eco-friendly nature. The Commercial segment holds a major share in the market due to the large-scale usage of Hand Hygiene products in industries, hospitals, and educational institutions. Products like Liquid Handwash, Herbal Hand Sanitizer, and Foam Handwash are some of the popular offerings in the Hand Hygiene Market.Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The increasing use of skin-safe products is notably driving market growth. Hand hygiene is a crucial aspect of maintaining health and preventing the spread of infections, particularly gastrointestinal, respiratory, and skin infections. Hand hygiene products, such as hand sanitizers, play a significant role in this regard. However, the traditional alcohol-based hand sanitizers can dry out the skin, leading to discomfort and potential bacterial infections. To address this issue, the market for hand hygiene products has seen a shift towards skin-safe alternatives. These products, which are often alcohol-free, do not dry out the skin and help maintain its moisture. Moreover, many vendors offer hand hygiene products with organic ingredients, providing an effective way to fight germs while keeping the hands soft and supple. The hand hygiene market caters to various customer preferences through a range of product offerings. These include perfumed hand sanitizers with floral and fruit fragrances, such as rose, green apple, peach, orange, and sandal. Hand sanitizers come in various forms, including foam-based and gel-based, and are available in sachets, mini-plastic bottles, hand sanitizer dispensers, and larger containers. Dispensers come in various types, including hands-free, battery-operated, and foot-operated, making them convenient for use in various settings. Hand hygiene products are readily available at medical stores, online stores, and Kirana stores, making it easy for consumers to access them. In the context of the ongoing health crisis, the importance of hand hygiene has gained significant attention, leading to a surge in demand for these products. Precautionary measures, such as frequent hand washing and use of hand sanitizers, are essential to prevent the spread of diarrhea, cold, and cough, among other infections. Online retail platforms have made it easier for consumers to purchase hand hygiene products from the comfort of their homes, ensuring uninterrupted access to these essential items. Thus, such factors are driving the growth of the market during the forecast period.

Significant Market Trends

Eco-friendly hand hygiene products is the key trend in the market. The market is witnessing a significant trend towards eco-friendly hand hygiene products due to increasing consumer consciousness regarding the use of environmentally friendly items. For instance, GOJO Purell's green hand sanitizer, which holds the EcoLogo certification, is made from renewable ethanol, making it bio-degradable. This focus on reducing environmental impact does not compromise the efficiency of sanitizing. Eco-friendly hand hygiene solutions prioritize the health and well-being of individuals while minimizing environmental harm. Gastrointestinal infections, respiratory infections, and skin infections can be prevented through the regular use of hand sanitizers. Hospital-acquired infections, such as diarrhea, cold, and cough, can also be mitigated with the help of hand sanitizer dispensers available in medical stores, online retail platforms, and Kirana stores. Various types of hand sanitizers, including foam-based and gel-based, are available in sachets, mini-plastic bottles, hands-free dispensers, battery-operated dispensers, and foot-operated dispensers, equipped with features like infrared sensors. Floral fragrances, such as rose, and fruit fragrances, including green apple, peach, orange, and sandal, add to the appeal of these products. Thus, such trends will shape the growth of the market during the forecast period.

Major Market Challenge

The growing consumer awareness about toxicity of chemical ingredients is the major challenge that affects the growth of the market. Hand hygiene is a crucial aspect of maintaining health and preventing the spread of infections. Gastrointestinal, respiratory, and skin infections can be caused by disease-carrying germs. Hand sanitizers are widely used to eliminate these germs, available in various forms such as foam-based and gel-based. Perfumed hand sanitizers with floral fragrances like rose, orange, peach, green apple, and sandal are popular choices. However, some hand hygiene products contain harsh chemicals, including a significant amount of alcohol, which can be detrimental to the skin. These chemicals can lead to skin allergies and conditions. The increasing concern over the side effects of hand hygiene products may hinder the growth of the hand hygiene market. Hand sanitizer dispensers, including hands-free, battery-operated, and foot-operated models, are available at medical stores, online retail platforms, and Kirana stores. Online stores offer convenience and a wide range of options. Incorporating hand hygiene practices, such as regular hand washing and using hand sanitizers, is a vital precautionary measure against common illnesses like diarrhea, cold, and cough. Hence, the above factors will impede the growth of the market during the forecast period.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

3M Co. - The company offers a wide range of hand hygiene products such as hand antiseptics, surgical scrubs, and dispensers under its brand Avagard.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• 3M Co.
• B4 Brands
• Cleenol Group Ltd.
• Colgate Palmolive Co.
• EcoHydra Technologies Ltd.
• Godrej and Boyce Manufacturing Co. Ltd.
• GOJO Industries Inc.
• Kiilto Family Group
• Kimberly Clark Corp.
• Kutol Products Co.
• Medline Industries LP
• Neogen Corp.
• Paul Hartmann AG
• Reckitt Benckiser Group Plc
• S.C. Johnson and Son Inc.
• Skinvisible Pharmaceuticals Inc.
• The Clorox Co.
• The Procter and Gamble Co.
• Unilever PLC
• Vi Jon LLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation

By End-user 

The commercial segment is estimated to witness significant growth during the forecast period. The hand hygiene market is witnessing significant growth, particularly in the commercial sector, which includes schools, colleges, hotels and restaurants. This expansion is primarily driven by the heightened demand for hand hygiene products in healthcare facilities and the hospitality industry. In healthcare settings, stringent hand hygiene practices are crucial to prevent the spread of infections, such as Hand, Foot and Mouth Disease, Influenza, and other viruses like Bird Flu, Smallpox, Measles, Ebola virus, Marburg, and Hantaviruses. In the hospitality industry, there is a growing emphasis on maintaining cleanliness and hygiene to ensure customer satisfaction and safety.

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The commercial segment accounted for USD 2.44 billion in 2018. Organic ingredients are increasingly being used in hand hygiene products, including hand washes, hand sanitizers, hand wipes, hand scrubs, hand lotions, and creams. These products cater to the rising consumer preference for natural and organic alternatives. Hypermarkets are major distributors of hand hygiene products, offering a wide range of options for both consumers and businesses. The hand hygiene market offers various product types, including liquid handwash, foam handwash, liquid hand sanitizer, gel hand sanitizer, and foam hand sanitizer. Alcohol-based and non-alcohol-based hand sanitizers are popular choices due to their convenience and effectiveness. Infection control is a major concern in commercial settings, particularly in acute-care hospitals, where healthcare-associated infections are a significant issue. Building service contractors and healthcare facilities rely on hand hygiene products to maintain a clean and healthy environment.

Regional Analysis

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APAC is estimated to contribute 33% to the growth of the global market during the market forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

Hand hygiene is a critical aspect of maintaining public health and safety, particularly in high-traffic establishments such as schools, colleges, hotels, and restaurants. The market for hand hygiene products includes a range of offerings, including organic ingredients in Hand Wash, Hand Sanitizer, Hand Wipes, Hand Scrubs, Hand Lotions, Creams, Liquid Handwash, and Foam Handwash. Hypermarkets serve as significant distribution channels for these products. Healthcare facilities, building service contractors, hospitality & food services, commercial establishments, government or military organizations, and infection control units in acute-care hospitals are major consumers of hand hygiene products. Infection control is a primary concern in these settings, with a focus on preventing healthcare-associated infections from diseases such as Bird Flu, Smallpox, Measles, Ebola virus, Marburg, and Hantaviruses.

Segment Overview

The market report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• End-user Outlook
  • Commercial
  • Industrial
  • Residential

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Argentina
    • Brazil
    • Chile

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Market Analyst Overview

Hand hygiene is a critical aspect of maintaining good health and preventing the spread of various infectious diseases. The market for hand hygiene products includes Hand Wash, Hand Sanitizer, Hand Wipes, Hand Scrubs, Hand Lotions, Creams, Liquid Handwash, Foam Handwash, Liquid Hand Sanitizer, Gel Hand Sanitizer, Foam Hand Sanitizer, and more. These products find extensive use in various sectors such as Healthcare, Building Service Contractors, Hospitality & Food Services, Commercial, Government or Military, and Infection control. Hand hygiene products are essential in acute-care hospitals, vaccines production, and for preventing diseases like Bird Flu, Smallpox, Measles, Ebola virus, Marburg, and Hantaviruses. The market for hand hygiene products is diverse, with offerings ranging from Herbal to Non-herbal and Alcohol-based to Liquid gel, Spray, and Foam. Key players in this market include manufacturers of Soaps, Liquid Handwash, Hand Sanitizers, and other related products. The demand for hand hygiene products is expected to continue growing due to increasing awareness of infection control and healthcare-associated infections.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies