Health And Wellness Food Market Size 2024-2028

The health and wellness food market size is forecast to increase by USD 541.5 billion, at a CAGR of 9.27% between 2024 and 2028.

The health and wellness food market is experiencing remarkable growth, driven by an increasing emphasis on personal health. This encompasses a range of sectors, including organic foods, dietary supplements, plant-based alternatives, and natural remedies. The surge in demand is fueled by a growing adoption of healthier eating habits, a preference for organic and natural products, and an awareness of food sensitivities. Globally, the healthy eating market shows a shift towards healthier lifestyles, with a focus on unprocessed, wholegrain foods and balanced nutrition. People now prioritize a balanced diet and regular exercise, recognizing their impact on emotional, physical, and cognitive well-being, as well as preventing chronic diseases managing like heart disease and obesity. Consequently, the market anticipates continued growth as consumers actively seek products that support their overall wellness.

Overview Market

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Market Segmentation

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

• Region Outlook
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Argentina
    • Brazil
    • Colombia
• • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India

By Product

The natural health food segment showed a gradual increase in market share of USD 230.20 million in 2018. Naturally healthy food refers to food products that undergo minimal processing and do not contain artificial ingredients and preservatives. These foods are free from hormones, antibiotics, and artificial flavors and additives. Examples of naturally healthy options include zero trans-fat oils, whole wheat and multigrain bread, baked potato chips and wedges, and cereal grain flour. To provide complete product information and avoid misbranding, food companies that manufacture natural health foods often include a "natural" label on their products. This label may indicate that the food has no added coloring, no artificial ingredients, or is minimally processed.Naturally healthy food is consumed globally due to its numerous health benefits. These include improved digestion, better nutrient absorption, regulation of blood sugar levels, and enhanced immunity due to the antioxidant properties of such food products. While natural food products do not carry certifications from authorities like the USDA, FDA, or ESFA for their "natural" labeling, the absence of formal regulations and certifications has led to an increase in market growth. The rising adoption of natural health products for their inherent health benefits has attracted new players to enter the market and meet the growing demand.

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Functional food is produced using specific ingredient transparency known as plant stanols and sterols, which offer health-enhancing properties and help prevent certain diseases. These components, derived from plant membranes, have been shown to lower blood cholesterol levels. An example of functional food is low-fat spreads that contain stanols to aid in cholesterol reduction. Additionally, functional foods can be fortified with nutrients not typically found in the product. For instance, omega-3 fatty acids extracted from fish oils can be added to bread or baked beans to provide additional health benefits. Consequently, the consumption of functional food has increased as individuals seek to improve their health and compensate for poor dietary habits. The growing prevalence of diseases like diabetes, cancer, allergies, and dental issues has further motivated people to choose functional food options. It's worth noting that oral health is closely linked to one's diet, with dietary acids found in soft drinks posing risks of dental erosion.

Regional Analysis 

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APAC is estimated to contribute 32% to the growth of the global market research and growth during the forecast period. Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. Another region offering significant growth opportunities to vendors is North America. North America has a large number of food halls and retail stores and chains such as Walmart, Costco, Kroger, SuperTarget, Safeway, and Whole Foods Market that offer health and nutritional food such as organic food. The increasing number of food service establishments and eateries, the presence of several small and large players, M&A (such as the acquisition of Cold Brew Coffee by Nestle and RXBAR by Kellogg), and the emergence of startups are driving the growth of the regional market. Processed food is the leading cause of chronic health problems such as obesity, hypertension, diabetes, and cardiovascular diseases (CVDs) due to high levels of refined grains, added sugar, salt, unhealthy fats, and animal-source ingredients in such food products.

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, which forecasts to enhance their presence in the market report.

• Amys Kitchen Inc. - The company offers health and wellness food such as Organic hearty rustic vegetable soups. Also, the company offers various food products, including vegan food products, gluten-free foods, soups, burritos and wraps, pizzas, and other products.

The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 10 market companies, including:

• Archer Daniels Midland Co.
• Bobs Red Mill Natural Foods Inc.
• Chobani Global Holdings LLC
• Clif Bar and Co.
• Dairy Farmers of America Inc.
• Danone SA
• Dr. Schar
• Fifty50 Foods
• General Mills Inc.
• Glanbia plc
• GlaxoSmithKline Plc
• Kellogg Co.
• London Foods Ltd.
• Mars Inc.
• Mondelez International Inc.
• Nestle SA
• PepsiCo Inc.
• United Natural Foods Inc.
• Yakult Honsha Co. Ltd.

The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Dynamics and Customer Landscape 

The Health and Wellness Food Market is rapidly expanding as consumers increasingly prioritize their health. This market addresses tension, mental performance and cognitive assessment, and illness through foods designed to combat nutritional deficiencies. Products offering functional benefits such as immune support are in high demand. Emphasizing preventive healthcare, companies are developing innovative formulations that cater to the health-conscious consumer. The packaged food industry plays a significant role in this shift, providing convenient and nutritious options that align with these wellness trends. As awareness grows, the demand for foods that support overall well-being and enhance mental and physical health continues to rise, making this sector a critical focus in today's market.

Key Market Driver

The Packaged Food Industry is experiencing significant growth as consumers shift towards nutritional diets and an Active Lifestyle. This trend is driven by the recognition of the importance of Balanced Diets in promoting Emotional, Physical, and Cognitive Health. The Market Value of the Health and Wellness Food Market is expanding at a robust Growth Rate, with Segmentation based on Low Calories, Clean Label Food, and Natural Additives. Geographical Coverage includes major markets in North America, Europe, and Asia-Pacific. Major Players in the industry include Nestle, Danone, and PepsiCo.

Moreover, the Market Definition encompasses Vitamins, Minerals, Antioxidants, Probiotics, and other essential Nutrients for Disease Prevention. Millennials are a key demographic, with Trade Regulations and Import-Export Analysis impacting the industry. Value Chain Optimization and Market Share are crucial for success, with Market Regulations and Raw Material Shortages posing challenges. Economic Slowdown and Shipping Delays are also factors to consider in this dynamic industry. Such factors will increase the market growth during the forecast period.

Significant Market Trends 

The global market is set to thrive due to the increasing adoption of prebiotic and probiotic foods. Prebiotics are indigestible substances found in food that ferment in the large colon, nourishing the probiotic bacteria in the gut microbiome and promoting a healthy digestive system. Regular consumption of prebiotics offers numerous benefits, including reduced risk of cardiovascular diseases, increased levels of healthy cholesterol, improved gut health, digestion, and immune function, lower stress response, decreased risk of obesity and weight gain, reduced inflammation and autoimmune reactions, and hormonal balance.

Leading companies like Nestle provide prebiotic food options such as Quaker oats, which reduce gastric activity and promote the growth of intestinal bacteria. On the other hand, probiotics are live beneficial bacteria naturally present in fermented foods like yogurt. As consumers gradually embrace prebiotic and probiotic foods, companies like Danone and Nestle are likely to expand their offerings in the probiotic product market, driving further growth in the healthy food market industry. Additionally, the demand for convenient and nutritious snacks like packaged kale chips is also on the rise. Supermarket chains are responding by allocating more shelf space to their private-label offerings, including packaged kale chips, to cater to health-conscious consumers. This strategic move is expected to contribute to the overall growth of the market during the forecast period, as consumers increasingly prioritize health and wellness in their dietary choices and dietary supplements.

Major Market Challenge 

The global market faces a significant obstacle in the form of high costs. Organic food products, in particular, are approximately 60% more expensive than conventionally produced alternatives due to the increased labor required for organic crop cultivation. Organic food grains, for example, tend to be pricier compared to items like soft drinks and biscuits that utilize less expensive ingredients such as margarine, sugar, and edible oil. Organic farmers prioritize crop rotation and avoid chemical weed control to maintain soil health and prevent weed growth.

However, in the United States, organic food producers must obtain USDA organic certification to ensure compliance with specified organic standards for farming operations and production methods. The certification fees vary based on the scale of operations, further adding to producers' costs. To maintain profitability, producers pass on these production expenses to consumers, resulting in higher prices for products. The elevated price point poses a challenge by limiting consumer demand and impeding market growth. Such factors will hinder the market growth during the forecast period.

Customer Landscape 

The market research report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.

 Customer Landscape

Market Analyst Overview

In today's health and wellness market, consumers are increasingly prioritizing their well-being, driving demand for a wide range of nutritious food products. From snacks to supplements, individuals are seeking options that support their dietary needs and fitness goals. Retailers and brands are responding to this demand by offering a variety of innovative products, with a focus on natural, organic, and gluten-free options. The emphasis on holistic wellness extends beyond just physical health, with consumers also seeking products that support immune function, digestion, and energy levels. In today's fast-paced world, more and more people are turning to a healthy lifestyle rooted in nutrition, exercise, and wellness. This shift towards wellness encompasses a variety of practices, including maintaining a balanced diet rich in organic and natural foods, as well as incorporating supplements to ensure adequate intake of essential vitamins and minerals.

Furthermore, many individuals are also embracing plant-based diets with plant-based substitutes, such as vegan and vegetarian lifestyles, which not only promote better digestion and immune function but also support weight management and overall health. The focus on holistic health extends beyond just food choices, with an emphasis on exercise and fitness to boost energy levels and enhance physical well-being. Additionally, the consumption of superfoods, packed with antioxidants and probiotics, has become increasingly popular due to their potential to support immune function and promote digestive health.

Moreover, the Health and Wellness Food Market is thriving, driven by consumer demand for calorie content, fat content, and nutritional value awareness. Focus on healthy diet, physical activity, and clean-label food products is rising. Innovations like smoothie deliveries, protein-based beverages, and plant-based meat substitutes cater to modern dietary preferences. Consumers seek naturally healthy foods, immune-boosting food choices, and functional offerings fortified with specific nutrients. Supermarkets, specialty stores, and convenience stores stock these better-for-you (BFY) food options.

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What are the Key Data Covered in this Market Forecast Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market's competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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