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The adult vibrator market share is expected to increase by USD 5.22 million from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 11.5%.
This adult vibrator market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the adult vibrator market segmentation by product (dual-purpose vibrators, insertion vibrators, and external vibrators), distribution channel (online and retail outlets and specialty stores), and geography (APAC, Europe, North America, South America, and MEA). The adult vibrator market report also offers information on several market vendors, including Ann Summers Ltd., Bad Dragon Enterprises Inc., California Exotic Novelties LLC, Church and Dwight Co. Inc., Crave, Dame Products LLC, LELOi AB, PHE Inc., Reckitt Benckiser Group Plc, and The Aneros Co. among others.
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"The US adult vibrator market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market."
Based on our research output, there has been a positive impact on the market growth during and after post COVID-19 era. The paradigm shift in the perception of sex toys is notably driving the adult vibrator market growth, although factors such as may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the adult vibrator market industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Adult Vibrator Market Driver
The low-cost production of sex toys in China is one of the key drivers supporting the adult vibrator market growth. The sex toy industry in China has a wide presence, with over 1,000 manufacturers producing sex toys such as vibrators. Most of the sex toys are manufactured in the factories in Guangdong, in the country's south, and Zhejiang, in eastern China. Approximately 70% of the global sex toy production happens in China owing to the easy availability of raw materials and low labor costs. In line with the global markets, the country is witnessing a rapid uptake of online platforms. This has made online websites the most preferred way for reaching e-tailers as opposed to traditional retail shops. As a result, retail players who do not have a presence in the online space run the risk of losing their share in the market. In order to avoid this and to capitalize on the growing opportunity, several manufacturers have invested in online websites to tap into the potential of e-commerce. Due to the large production of vibrators in China, individuals in China tend to get faster delivery at a low price. In the coming years, many key players in the market would set up their operational bases in China to leverage the advantage of economies of scale that the country has to offer for vibrator manufacturers through its low-cost manufacturing inputs.
Key Adult Vibrator Market Trend
The growing popularity of vibrators for therapeutic purposes is one of the key adult vibrator market trends. Several women experience vaginal dryness and changes in firmness and elasticity of the vaginal muscles, as well as an imbalance in hormonal levels that affect vaginal moisture. Women are likely to experience a loss of firmness in their vaginal walls due to stretching of muscles as a result of aging, giving birth, and hormonal changes. This may lead to reduced levels of pleasure during intercourse, resulting in sexual dissatisfaction. With advances in technologies, healthy skin can be retained even at a late age. Doctors suggest individuals use sex toys such as genital vibrators for therapeutic purposes as they help in relaxing the vaginal muscles. There is a large number of adult vibrators available in the market, which enhance the estrogen level and relax the vaginal skin. Most chemists in several countries in Europe provide sex toys on doctor's prescription. Consequently, the increased availability of vibrators both online as well as in retail outlets is expected to have a positive influence on the market.
Key Adult Vibrator Market Challenge
Taboos in cultures and national laws are one of the factors hindering the adult vibrator market growth. The use of sex toys such as vibrators has become more acceptable. However, these products are still considered taboo in some places and are stereotyped as vulgar. In the 1920s, adult vibrators were featured in pornography, creating a social stigma in the minds of the people about the use of the product. This perception of society often discourages people from openly buying these products. For instance, some states within the US have laws prohibiting the sale of vibrators and other such sex toys, preventing them from being exhibited in public. In the law few years though, the emergence of e-commerce has helped overcome this hurdle to a large extent by maintaining the anonymity of the buyer. However, the perception of society largely remains the same and poses a major challenge to the growth of the adult vibrator market.
This adult vibrator market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Technavio categorizes the global adult vibrator market as a part of the global personal products market within the global household and personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the adult vibrator market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the adult vibrator market encompasses successful business strategies deployed by the key vendors. The adult vibrator market is fragmented and the vendors are deploying growth strategies such as organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The adult vibrator market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the leading companies' production, sustainability, and prospects.
Our report provides extensive information on the value chain analysis for the adult vibrator market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global personal products market includes the following core components:
The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Market Segmentation by Distribution channel
7 Customer landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
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