The adult vibrator market share is expected to increase by USD 5.22 million from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 11.5%.

This adult vibrator market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the adult vibrator market segmentation by product (dual-purpose vibrators, insertion vibrators, and external vibrators), distribution channel (online and retail outlets and specialty stores), and geography (APAC, Europe, North America, South America, and MEA). The adult vibrator market report also offers information on several market vendors, including Ann Summers Ltd., Bad Dragon Enterprises Inc., California Exotic Novelties LLC, Church and Dwight Co. Inc., Crave, Dame Products LLC, LELOi AB, PHE Inc., Reckitt Benckiser Group Plc, and The Aneros Co. among others.

What will the Adult Vibrator Market Size be During the Forecast Period?

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"The US adult vibrator market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market."

Adult Vibrator Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and after post COVID-19 era. The paradigm shift in the perception of sex toys is notably driving the adult vibrator market growth, although factors such as may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the adult vibrator market industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Adult Vibrator Market Driver

The low-cost production of sex toys in China is one of the key drivers supporting the adult vibrator market growth. The sex toy industry in China has a wide presence, with over 1,000 manufacturers producing sex toys such as vibrators. Most of the sex toys are manufactured in the factories in Guangdong, in the country's south, and Zhejiang, in eastern China. Approximately 70% of the global sex toy production happens in China owing to the easy availability of raw materials and low labor costs. In line with the global markets, the country is witnessing a rapid uptake of online platforms. This has made online websites the most preferred way for reaching e-tailers as opposed to traditional retail shops. As a result, retail players who do not have a presence in the online space run the risk of losing their share in the market. In order to avoid this and to capitalize on the growing opportunity, several manufacturers have invested in online websites to tap into the potential of e-commerce. Due to the large production of vibrators in China, individuals in China tend to get faster delivery at a low price. In the coming years, many key players in the market would set up their operational bases in China to leverage the advantage of economies of scale that the country has to offer for vibrator manufacturers through its low-cost manufacturing inputs. 

Key Adult Vibrator Market Trend

The growing popularity of vibrators for therapeutic purposes is one of the key adult vibrator market trends. Several women experience vaginal dryness and changes in firmness and elasticity of the vaginal muscles, as well as an imbalance in hormonal levels that affect vaginal moisture. Women are likely to experience a loss of firmness in their vaginal walls due to stretching of muscles as a result of aging, giving birth, and hormonal changes. This may lead to reduced levels of pleasure during intercourse, resulting in sexual dissatisfaction. With advances in technologies, healthy skin can be retained even at a late age. Doctors suggest individuals use sex toys such as genital vibrators for therapeutic purposes as they help in relaxing the vaginal muscles. There is a large number of adult vibrators available in the market, which enhance the estrogen level and relax the vaginal skin. Most chemists in several countries in Europe provide sex toys on doctor's prescription. Consequently, the increased availability of vibrators both online as well as in retail outlets is expected to have a positive influence on the market. 

Key Adult Vibrator Market Challenge

Taboos in cultures and national laws are one of the factors hindering the adult vibrator market growth. The use of sex toys such as vibrators has become more acceptable. However, these products are still considered taboo in some places and are stereotyped as vulgar. In the 1920s, adult vibrators were featured in pornography, creating a social stigma in the minds of the people about the use of the product. This perception of society often discourages people from openly buying these products. For instance, some states within the US have laws prohibiting the sale of vibrators and other such sex toys, preventing them from being exhibited in public. In the law few years though, the emergence of e-commerce has helped overcome this hurdle to a large extent by maintaining the anonymity of the buyer. However, the perception of society largely remains the same and poses a major challenge to the growth of the adult vibrator market. 

This adult vibrator market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global adult vibrator market as a part of the global personal products market within the global household and personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the adult vibrator market during the forecast period.

Who are the Major Adult Vibrator Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

• Ann Summers Ltd.
• Bad Dragon Enterprises Inc.
• California Exotic Novelties LLC
• Church and Dwight Co. Inc.
• Crave
• Dame Products LLC
• LELOi AB
• PHE Inc.
• Reckitt Benckiser Group Plc
• The Aneros Co.

This statistical study of the adult vibrator market encompasses successful business strategies deployed by the key vendors. The adult vibrator market is fragmented and the vendors are deploying growth strategies such as organic and inorganic growth strategies to compete in the market.

Product Insights and News

• California Exotic Novelties, LLC - The company offers adult vibrators such as Utopia Pleasure Bullet Vibrator with Wired Remote Control, Utopia Pleasurizer Vibrator, The Original Butterfly Kiss, and others.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The adult vibrator market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the leading companies' production, sustainability, and prospects.

Adult Vibrator Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the adult vibrator market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global personal products market includes the following core components:

• Inputs
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
• Service
• Support activities
• Innovation

The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Adult Vibrator Market?

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46% of the market’s growth will originate from APAC during the forecast period. China, Japan, and India are the key markets for the adult vibrator market in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The high population in the region and an increasing disposable income will facilitate the adult vibrator market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 led to an increase in the sales of adult vibrators in APAC in 2020. The outbreak affected many countries in the region, such as China, India, South Korea, and Japan. Increasing cases of the disease led to lockdowns in various countries of the region in 2020, and early 2021. The imposition of lockdowns and work-from-home policies due to the outbreak of COVID-19 impacted the adult vibrator market positively. For instance, as per the news article in April 2020, the sales of sex toys in New Zealand have tripled since the declaration of lockdown by the government. In India, the sales of sex toys rose by 65% by July 2020 since the declaration of the lockdown. However, due to the shutdown of factories and disruption of supplies, the market experienced a lag in growth in 2020 and 2021.

What are the Revenue-generating Product Segments in the Adult Vibrator Market?

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The adult vibrator market share growth in the dual-purpose vibrator segments will be significant during the forecast period. The dual-purpose vibrators constitute the fastest-growing segment in the global adult vibrator market due to their growing acceptance as they can be used both internally and externally. The rapid technological advances backed by huge funding from entrepreneurs and other investors have led to the development of new products in this segment. With several vendors introducing innovative designs and features for dual-purpose vibrators, the market is set to grow further over the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the adult vibrator market size and actionable market insights on post-COVID-19 impact on each segment.

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What are the Key Data Covered in this Adult Vibrator Market Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive adult vibrator market growth during the next five years
• Precise estimation of the adult vibrator market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the adult vibrator industry across Europe, North America, APAC, South America, and MEA
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of adult vibrator market vendors

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