Global Breast Massager Market 2016-2020

Overview of the global breast massager market

Technavio’s market research analyst predicts that the global breast massager market will grow at a CAGR of more than 4% between 2016 and 2020.  Breast massage is one of the most adopted methods for reducing breast cancer risk and is increasingly being suggested to patients who have breast cancer. It helps in the circulation of lymph fluid and enhances the immunity of the patients. Massage also improves the flow of blood to the tissues, thereby, leaving them well-nourished and free from blockages. Such growing requirements for breast massages have prompted vendors to come up with wellness products such as breast massagers, which are convenient to use as well as cost-effective. With the consistent application, these massagers minimize the risks of fibroids, cysts, and cancer and relieve pain and discomfort. Moreover, with the growing cost of laser treatments and surgeries, consumers are opting for self-massaging methods such as breast massagers for breast shaping and enlargement owing to their cost-effectiveness.

Working women prefer several e-commerce sites to browse and purchase the most advanced breast massagers from a wide range of health and wellness products available online. Also, the online retail platforms provide quick delivery services, besides offering products at affordable prices. APAC is the fastest-growing region in terms of Internet penetration as it provides a very high growth opportunity for online retailing of breast massagers. Also, the region offers cheaper logistical costs to the e-commerce vendors, propelling them to shift their manufacturing bases in APAC, especially India and China.

Competitive landscape and key vendors

Characterized by the presence of several global and regional vendors, the global breast massager market is highly fragmented. With international players consistently focusing on increasing their footprint in the market, the local vendors face challenges while competing with larger players, especially in terms of quality, pricing, market reach, and financial resources. The competitive environment in this market will intensify further over the next four years with a rapid surge in product or service extensions and product innovations. APAC is the most promising region for growth in the global market, where countries like Malaysia, India, Vietnam, Indonesia, and Malaysia offer lucrative market opportunities.

Leading vendors in the market are -

• Atlantic Innovations
• EC21
• Guangzhou Qianhe Beauty Equipment
• Intimate Gadgets
• Lovehoney
• VD
• Snowtree
• Shenzhen Geniuschip Electronic
• HOMEMED
• Moms R'Us

Segmentation by distribution channel and analysis of the breast massager market

• Retail outlet
• Online retail

In 2015, the breast massager market was led by the retail outlets, which is expected to continue its domination over the forecast period. Much of the segment’s growth is attributable to the presence of supermarkets, hypermarkets, convenience stores, and drugstores in urban as well as rural areas, especially in developing regions such as South America, MEA, and APAC. These distribution channels offer increased convenience and comfort to consumers, enabling them to carry out one-stop shopping and brand comparison, besides providing a range of product options. Also, retail outlets have customer care professionals who give advice and suggestions to consumers about the benefits of these products.

Geographical segmentation and analysis of the breast massager market

• Americas
• APAC
• EMEA

APAC will be the fastest-growing geographical region in the global market for breast massagers during the forecast period. Countries like India, Malaysia, Indonesia, and South Korea will emerge as the major markets in APAC for breast massagers with the rise in the standard of living and awareness in these countries.  The majority of the demand for breast massagers are expected to come from the adult population suffering from breast cancer or having sagging breast or those seeking natural looking breasts. Moreover, the growing awareness about the benefits of breast massagers will also propel market growth in the APAC region in the coming years.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global breast massager market?
• What are the key market trends impacting the growth of the global breast massager market?
• What are the challenges to market growth?
• Who are the key vendors in the global breast massager market?
• What are the market opportunities and threats faced by the vendors in the global breast massager market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global breast massager market?

Technavio also offers customization on reports based on specific client requirement.

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