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The dental floss market share is expected to increase by USD 1.43 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 6.36%.
This dental floss market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers dental floss market segmentations by product (waxed floss, unwaxed floss, and others) and geography (North America, Europe, APAC, South America, and MEA). The dental floss market report also offers information on several market vendors, including 3M Co., Church and Dwight Co. Inc., Colgate-Palmolive Co., GlaxoSmithKline Plc, Johnson and Johnson, Koninklijke Philips NV, Lion Corp., Sunstar Suisse SA, The Procter and Gamble Co., and Unilever Group among others.
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Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The rising oral health awareness among consumers is notably driving the dental floss market growth, although factors such as adverse health implications due to incorrect usage of dental floss products may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the dental floss industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Dental Floss Market Driver
Rising oral health awareness among consumers is one of the key factors driving the growth of the global dental floss market. Dental floss products help in the removal of plaque and food debris lodged between teeth, thereby preventing bad breath and the buildup of tartar. Regular use of dental floss after brushing helps in the prevention of tooth decay. Flossing also helps reduce the risk of gingivitis and other advanced periodontal diseases among people. The rising consumer awareness about good oral health practices, especially in developed regions such as North America and Western Europe, has been driving the adoption of dental floss products over the last few years. For instance, in the US, the ADA recommends the use of an interdental cleaner, such as floss, to ensure the care of teeth and gums. According to the National Health and Nutrition Examination Survey (NHANES), in the US, in 2017, adults who frequently reported the use of floss or other interdental cleaning mechanisms were less likely to develop periodontitis. The ADA also encourages consumers in the US to purchase oral care products with the ADA Seal of Acceptance, thereby educating consumers about the functional and safety aspects of these products. The launch of such new and innovative products is expected to continue to aid the growth of the global dental floss market during the forecast period.
Key Dental Floss Market Trend
The rising popularity of automated floss dispensers will fuel the global dental floss market growth. The launch of automated floss dispensers is expected to encourage the adoption of dental floss among consumers during the forecast period. Automated floss dispensers can attach easily to bathroom walls and mirrors and enable consumers to maintain a healthy brushing and flossing routine through reminders and reinforcement learning. For instance, Glint Oral Care launched Flosstime, the first automated floss dispenser, which is battery-operated. The small, round device is positioned by the company as a smart floss dispenser and can be mounted easily onto bathroom mirrors and cabinets. Floss time uses reinforcement learning techniques to remind users about flossing after brushing. With the help of inbuilt light-emitting diodes (LEDs), Flosstime frowns at consumers who forget to floss and rewards them with a smile after flossing. The device dispenses a preset length of floss based on repeated consumer usage patterns, cuts the floss, and also captures the flossing routine time of consumers. The device consists of a single-user and dual-user operational mode. The company also provides attractive animal snap-on devices (e.g., frogs) that make the LED lights more appealing to kids, thereby encouraging them to take up flossing routines.
Key Dental Floss Market Challenge
Adverse health implications due to incorrect usage of dental floss products are major challenges for the global dental floss market growth. The use of dental floss is largely recommended by doctors and medical associations globally; however, incorrect flossing techniques can cause discomfort and damage to gums. Vigorous use of dental floss often leads to injury, with the thread cutting the gum, which subsequently can foster infections. Repeated instances of incorrect flossing may cause grooves in the gingival margin, leading to floss cleft. Furthermore, dental flossing poses considerable difficulty for consumers with fixed accessories such as braces. These accessories restrict the natural movement of dental floss and may lead to the development of plaque stagnation areas that stimulate bacterial and pathogenic infections. Moreover, the presence of toxic ingredients in waxed dental floss products poses serious health risks to consumers. According to the Silent Spring Institute and the Public Health Institute in the US, waxed dental floss products were found to contain fluorine compounds such as PFAs and PTFEs. Therefore, health implications associated with the improper selection and use of dental floss products are expected to pose a significant challenge to the growth of the global dental floss market during the forecast period.
This dental floss market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Technavio categorizes the global dental floss market as a part of the global personal products market within the global household and personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the dental floss market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the dental floss market encompasses successful business strategies deployed by the key vendors. The dental floss market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The dental floss market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the dental floss market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global household and personal products market includes the following core components:
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
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32% of the market’s growth will originate from North America during the forecast period. The US is the key market for dental floss market in North America. Market growth in this region will be slower than the growth of the market in regions.
Rising oral health awareness among consumers will facilitate the dental floss market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of COVID-19 in 2020 affected all countries in North America, especially the US. It also had a negative impact on the dental floss market in North America. As of May 13, 2020, more than 33.59 million cases of COVID-19 were reported in the US. A rise in the number of COVID-19 cases in the first quarter of 2021 led to partial lockdowns in several countries, including Canada and Mexico. Thus, various non-urgent dental treatments and clinic visits were done in either limited capacity or were completely closed as per guidelines. Some of the scheduled treatments were either delayed or postponed. Hence, there was a decline in the adoption of dental floss, which impacted the market growth in 2020 and in Q1 of 2021 to some extent. However, by January 2021, the rules of lockdown in various countries were somewhat relaxed, which led to the resumption of business activities offering essential services. Thus, resuming the manufacturing of personal products and their availability through e-commerce channels will cater to the demand for dental floss in North America and register accelerating growth during the forecast period.
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The dental floss market share growth by the Waxed floss segment will be significant during the forecast period. Waxed floss refers to nylon or PTFE dental floss that is coated with micro-crystalline or other petroleum-based wax. Also, it may comprise dentally acceptable agents that are suitable for tartar control, anti-caries, anti-plaque, and polishing and abrasive applications. Owing to the slick wax coating, waxed dental floss is generally sturdier than other dental floss and does not shred easily.
This report provides an accurate prediction of the contribution of all the segments to the growth of the dental floss market size and actionable market insights on post COVID-19 impact on each segment.
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Dental Floss Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2020 |
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Forecast period |
2021-2025 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.36% |
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Market growth 2021-2025 |
$ 1.43 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
5.25 |
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Regional analysis |
North America, Europe, APAC, South America, and MEA |
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Performing market contribution |
North America at 32% |
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Key consumer countries |
US, China, UK, Germany, and India |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
3M Co., Church and Dwight Co. Inc., Colgate-Palmolive Co., GlaxoSmithKline Plc, Johnson and Johnson, Koninklijke Philips NV, Lion Corp., Sunstar Suisse SA, The Procter and Gamble Co., and Unilever Group |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Customer landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
100 10.4
102 10.5
105 10.6
107 10.7
109 10.8
111 10.9
113 10.10
115 10.11
117 10.12
119 11.
121 11.1
122 11.2
123 11.3
125 11.4
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