Overview of the erection ring market

Extensive research carried out by the analysts at Technavio has shown that the global erection ring market is anticipated to witness impressive growth and will post a CAGR of more than 7% during the forecast period. In the recent years, erection rings have been getting mainstream exposure mainly due to the Internet and media exposure. This has garnered a lot of attention and is influencing consumers to experiment with the product to enhance their sexual experiences. Several popular movies including Fifty Shades of Grey is one of the examples that significantly boosted the demand for erection rings and other sexual wellness products. Through this movie, several people became more aware of erection rings. This franchise not only changed the perception of people toward sex toys but also created a mass appeal for these products. With the upcoming movies from the Fifty Shades franchise and the increasing mention of sex toys in fiction novels and movies will lead to the augmented adoption of erection rings in the coming years.

There has been a considerable increase in awareness of premature ejaculation among patients and physicians. Although erection rings are not technically a treatment for premature ejaculation, they are popularly used to prolong sexual intercourse by continuing penetration even after reaching orgasm. Moreover, initiatives are undertaken by several healthcare organizations related to premature ejaculation, which will propel this market’s growth. For instance, PE Awareness is a community that engages in spreading awareness through its tools and resources. The community also arranges funds for the R&D of new medicines to treat disorders. Such awareness campaigns educate people about the importance of addressing the issue through different treatment methods available in the market, including the use of erection rings, which will also contribute to this market’s growth over the next four years.

Competitive landscape and key vendors

The global erection ring market is highly competitive owing to the presence of several well-established vendors. The high growth rate and potential of the market have been attracting many new entrants and investors over the past couple of years, and this trend is expected to continue in the coming years. The competition between the vendors is fierce and has led to exponential product innovation over the years. Although the top vendors are spread around the world, the highest number of new vendors have been emerging from the US. Most of the vendors usually design and prototype their products in the US and manufacture them in China. The vendors compete on the basis of price, quality, innovation, features, service, reputation, distribution, and promotion.

Key vendors in this market are -

• BMS Factory
• California Exotic
• Church and Dwight
• LELO
• Reckitt Benckiser

Other prominent vendors are Adam & Eve, Ann Summers, Aneros, Bad Dragon, Beate Uhse, Diamond Products, EdenFantasys, Eve’s Garden, Fun Factory, Holistic Wisdom, Je Joue, Lovecraft, LoveHoney, Love Life Products, Tantus, TENGA, The Pleasure Chest (Crystal Delights), OhMiBod, Vibratex, and Vixen Creations.

Segmentation by distribution channel and analysis of the erection ring market

• Online stores
• Retail outlets and specialty stores

During 2015, the online store segment accounted for the majority of market shares and will continue to lead the market during the forecast period. Besides holding interactive sessions on product discussions and informing the customer about the benefits of erection rings, online stores also provide complete privacy to the consumers, which is a major factor driving this segment’s growth. With the increasing number of Internet users around the world, this market is expected to have a positive outlook in the future. Also, the frequency of online searches on sex toys such has increased significantly in the past five years, creating greater opportunities for market growth. Furthermore, the boost in sales through online channels has impelled vendors to liberalize their policies to ease the purchase process. For instance, LoveHoney, a provider of adult sex toys online has started a 365-day free return policy, according to which a customer can send back any sex toy within a year for a complete refund. This is also applicable to products that are already used. Such policies will propel the demand for these products online.

Geographical segmentation and analysis of the erection ring market

• Americas
• APAC
• EMEA

In terms of geography, the Americas was the highest revenue contributing region in the market and will continue to lead the market in the coming years. The growth of this market in the region is attributed to the increase in availability of sexual wellness products, including erection rings, because of the expanding number of adult stores across the region. The US is the largest spender on erection rings in the region owing to a high awareness of these products and their ability to enhance the overall sexual experience. The change in cultural values and a sharp rise in the number of people experimenting with their sexual preferences will help in this market’s growth in the Americas.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global erection ring market?
• What are the key market trends impacting the growth of the global erection ring market?
• What are the challenges to market growth?
• Who are the key vendors in the global erection ring market?
• What are the market opportunities and threats faced by the vendors in the global erection ring market?
• What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global erection ring market?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

• Global Sex Toys Market 2016-2020
• Global Adult Store Market 2016-2020
• Global Adult Vibrator Market 2016-2020
• Sexual Wellness Market in the US 2016-2020