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The menstrual cups market size is estimated to grow by USD 367.8 million at a CAGR of 4.38% between 2024 and 2028. The market's expansion relies on the rising frequency of product introductions. Additional advantages encompass the preference over alternative options and tax exemptions on menstrual and feminine hygiene products. However, obstacles persist, including the prevalent availability of substitute products, insufficient awareness regarding menstrual hygiene practices in developing nations, and the enduring social stigma linked to menstruation coupled with inadequate access to hygiene facilities. The proliferation of new product launches drives market growth, responding to evolving consumer preferences and needs. The increasing adoption as a preferred choice underscores their benefits compared to other alternatives, contributing to market expansion. The market is witnessing a transformation towards sustainability and innovation. While traditional disposable menstrual products like tampons and sanitary napkins and pads dominate, there is a growing preference for sustainable alternatives. As the traditional menstrual hygiene practices, such as the use of disposable pads, are being replaced with more sustainable alternatives, including menstrual cups made of thermoplastic elastomers.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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