Global Polyurethane Condom Market 2016-2020

Overview of the polyurethane condom market

Technavio’s market research analysts have predicted that the global polyurethane condom market will witness steady growth at a CAGR of nearly 6% over the forecast period. With people becoming more sexually empowered owing to increased awareness and supportive environment, they are more keen on experimenting with their sexual experiences. The society is evolving to a state where the use of sexual wellness products is becoming increasingly popular and socially acceptable. The younger generation is seeking ways to enhance their sexual experience and one of the cost-effective alternatives is the polyurethane condoms. Users not only like the feel and appearance of these condoms, but they also like the fact that these condoms transmit heat better which greatly enhances the pleasure quotient. The emergence of polyurethane condoms in the market has propelled the consumer’s curiosity and with the increasing adoption of these condoms, the market is likely to have a positive impact over the next four years.

The rapid growth of e-commerce is one of the significant trends spurring this market’s growth prospects during the predicted period. Online shopping allows to customers to browse and order from a range of product offerings provided by the vendors through their online portals. It not only makes the shopping experience of buyers easier but also helps in brand retention and provides increased visibility. Moreover, as the vendors can sell their products online they are able to target a larger customer base, thereby leading higher revenue generation. Also, e-commerce retailers provide customers with regular health and wellness updates, support materials, and shared experiences on their website, which enhances the overall shopping experience. The increasing penetration of e-commerce will enable vendors to provide a broad range of polyurethane condoms to new potential customers, which will impel this market’s growth over the coming years.

Competitive landscape and key vendors

The global polyurethane condom market is highly fragmented and is characterized by the oresence of a limited number of players that are privately owned and operated, dealing in different segments. wing to the presence of a vast number of big and medium-sized vendors. While condoms are widely available across various drugstores and general merchandise stores, vendors in the market make their brands available on the websites and have also partnered with other e-commerce sites to sell their products. There is also an influx of private labels of condoms which poses a major threat to these well renowned players. Therefore, it becomes very important for market players to differentiate their products in order to survive the cut-throat competition. The majority of vendors are increasingly directing their marketing efforts toward creating category and brand awareness.

Key vendors in this market are -

• Church and Dwight
• Ansell
• Reckitt Benckiser
• Sagami Rubber Industries

Other prominent vendors are Shandong Geamay Latex Technology, Billy Boy, B Holding group, Sir Richard, Shandong Diligent Group, and Okamoto Industries.

Segmentation by distribution channel and analysis of the polyurethane condom market

• Online stores
• Retail outlets

During 2015, the online stores segment accounted for the majority of market shares and will continue to lead the market during the next four years. The growth of this segment is attributed to the higher penetration owing to its ease of usage, transparency, and propensity of doing online shopping. Also, it is easier to search and browse through sexual wellness products online owing to complete privacy and ease of access, which will also contribute to this segment’s growth until the end of 2020.

Geographical segmentation and analysis of the polyurethane condom market 

• Americas
• APAC
• EMEA

In terms of geography, the Americas was the highest revenue generating region in the market and will continue to lead the market in the coming years. Polyurethane condoms find increased adoption in the region because of high awareness about the product and high incomes of individuals. The US is the biggest market for polyurethane condoms in this region. The presence of several condom programs that promote the usage and several initiatives are taken out to bring out more innovations in the product will drive the polyurethane condom market in the Americas.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global polyurethane condom market?
• What are the key market trends impacting the growth of the global polyurethane condom market?
• What are the challenges to market growth?
• Who are the key vendors in the global polyurethane condom market?
• What are the market opportunities and threats faced by the vendors in the global polyurethane condom market?
• What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global polyurethane condom market?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

• Condom Market in the US 2016-2020
• Global Water-based Personal Lubricant Market 2016-2020
• Sexual Wellness Market in the US 2016-2020
• Global Condom Market 2015-2019