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The sexual enhancement supplements market size is forecast to increase by USD 1.04 billion, at a CAGR of 11.71% between 2023 and 2028. The growth of the market depends on several factors, including the availability of supplements in multiple dosage forms, the accessibility of sexual wellness products online, and the high prevalence of erectile dysfunction (ED). Increasing awareness of sexual health and the demand for preventive healthcare contribute significantly to market expansion. The rising aging population and the associated diminished libido drive the need for effective solutions. Additionally, the integration of natural ingredients and synthetic blends in supplements, combined with targeted branding and marketing efforts, enhances consumer appeal. Despite challenges like regulatory restrictions and social stigma, the market's growth is bolstered by advancements in online retail and a broader acceptance of sexual health issues.
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The market is growing due to several key drivers and trends. The increasing focus on sexual health and preventive healthcare in the health and wellness industry is driving demand. Stress, aging, and sexual health issues like erectile dysfunction are significant factors, particularly affecting the male segment. The ageing population faces challenges like diminished libido, which boosts the market for natural supplements and synthetic and blends. Products containing natural ingredients, minerals, vitamins, antioxidants, folic acids, and zinc are particularly popular. However, the market faces challenges such as regulatory environment and regulatory restrictions, along with social stigma and taboo around sexual health. Economic factors and distribution issues also impact market growth. Sexual enhancement supplements and Trenbolone Enanthate are both used in different contexts, with the former aimed at improving sexual health and performance, while Trenbolone Enanthate is commonly associated with muscle growth and bodybuilding. Additionally, conditions like kidney disease and even common ailments like the flu can influence consumer choices. Despite these challenges, the market continues to expand with increasing acceptance of alternative medicine. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving growth in the market is the availability of supplements in multiple dosage forms. The market is predominantly led by sexual enhancement supplements that are available in multiple dosage forms, such as capsules for oral use, creams, sprays, gels, lotions, and liquid formulations. The major vendors in the market, such as Aytu Bioscience Inc., Leading Edge Marketing Inc., Doc Johnson Enterprises, and Reckitt Benckiser Group Plc, are marketing a wide range of sexual enhancement supplements in multiple dosage forms. The availability of supplements in multiple dosage forms helps in adjusting the supplement dose as per the patient's requirement and increases the acceptance of and adherence to these products, thereby increasing the user base.
For instance, older adults generally opt for sprays, creams, gels, or lotion formulations over tablets due to the presence of other comorbid conditions usually associated with oral drugs for various lifestyle diseases such as diabetes, obesity, and hypertension. This reduces the pill burden on these consumers. For instance, Leading Edge Marketing offers a wide range of supplements for both men and women in different dosage forms, such as Prosolution pills, ProSolution gel, VigRX Delay spray, VigRX oil, and MaxoDerm cream. The availability of a wide range of such offerings across various dosage forms offers customers enough flexibility to choose the right supplement, which increases the user adherence ratio. This is expected to augment the growth of the market during the forecast period.
The rapid growth of e-commerce is a market trend that is expected to have a positive impact in the coming years. The market is currently witnessing the increasing adoption of e-commerce as a means of the distribution and sales of sexual enhancement supplements. The e-commerce sector is expected to witness exponential growth in the coming years, mainly due to the benefits offered by e-commerce solutions, including the convenience for patients who are not willing to purchase sexual enhancement supplements from retail or hospital channels.
In addition, the rising prevalence of ED in men and other sexual abnormalities in both men and women has led to an increase in the demand for sexual enhancement supplements, which further expands the gap between the demand and supply of these supplements. This accentuates the need for e-commerce during the forecast period.
The availability of substitutes will be a major challenge impeding the market during the forecast period. The availability of substitute products, such as lubricated condoms, sex toys, and erotic lingerie, negatively affects the purchase propensity of customers, leading to a decline in the adoption of sexual enhancement supplements. The use of sex toys is common among lesbians, gay, bisexual, or transgender people, who are collectively referred to as the LGBT community, in English-speaking countries.
Moreover, the growing societal acceptance of the LGBT population has further increased the demand for sex toys, which is a suitable alternative to sexual enhancement supplements. Lubricating condoms and erotic lingerie are potential substitutes for sexual enhancement supplements such as lubricating gels for dry vaginas and the essential oils, creams, lotions, and sprays used for arousal. Thus, the availability of substitutes is expected to limit the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Atlantic Essential Products Inc.: The company offers sexual enhancement supplements such as fruit berry powders and multivitamin pills. Also, the company manufactures wholesale supplements for private-label distribution and sale.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. Offline distribution channels play an important role in the market, and companies that leverage this channel effectively can increase their market share and brand recognition. The offline segment will be impacted positively during the forecast period. Thus, the offline segment is expected to witness moderate growth compared with the online segment during the forecast period.
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The offline segment was valued at USD 685.40 million in 2018. Offline distribution channels are an important aspect of the sexual enhancement supplements market. These channels refer to the traditional method of selling products through physical stores, such as health stores, pharmacies, and supermarkets. Offline distribution channels provide several advantages in the sexual enhancement supplements market, like a wider reach in physical stores as they are accessible to consumers who may not have access to the Internet or prefer to purchase products in person. In the market, offline distribution channels are commonly used as these products may not be available for sale through online channels due to various restrictions imposed by companies (Amazon) and by the government. Additionally, consumers may prefer to purchase these products in person due to the sensitive nature of the product and the desire for privacy.
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North America is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In 2022, the urban population of the US was 83.1%, which increased from 73.6% in 1973 to 83.1% in 2022, growing at an average annual rate of 0.25%. As sexual enhancement supplements are popular among the urban population, an increase in the urban population will lead to the growth of the market.
In addition, the prevalence of sexual dysfunction is more common among the elderly population in North America (aged 65 years and above). According to The World Bank Group, in 2022, the population aged 65 years and above in the US was 17.1% of the total population. This population is more susceptible to sexual dysfunction. The consumption of sexual enhancement supplements is more common among the geriatric population. Therefore, the growing geriatric population in countries across North America is driving the demand for sexual enhancement supplements, which, in turn, is propelling the growth of the market for sexual enhancement supplements in North America.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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The market is driven by factors like sexual health, stress, aging, and the growing health and wellness industry. With increasing awareness of erectile dysfunction and infertility in the male segment, consumers are turning to preventive healthcare and alternative medicine. The market sees a rise in demand for natural supplements, herbal supplements, and synthetic and blends containing natural ingredients, minerals, vitamins, antioxidants, folic acids, and zinc. However, regulatory environment, regulatory restrictions, social stigma and taboo, economic factors, and distribution issues pose challenges. Branding and marketing strategies, segmentation analysis, and the vendor landscape with players like Coast Science, Lenux Pharma GesmbH, Vitabiotic, and Fairhaven Health are critical. Products are available in forms like softgels and powder, sold through offline stores and retail outlets.
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Market Scope |
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Report Coverage |
Details |
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Page number |
158 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 11.71% |
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Market Growth 2024-2028 |
USD 1.04 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
10.17 |
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Regional analysis |
North America, Europe, Asia, and Rest of World (ROW) |
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Performing market contribution |
North America at 38% |
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Key countries |
US, Germany, UK, Canada, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Ambic Ayurved India Pvt. Ltd., Atlantic Essential Products Inc., Aytu BioPharma Inc., BioFilm Inc., Church and Dwight Co. Inc., Cyanotech Corp., Dabur India Ltd., Doc Johnson Enterprises, GNC Holdings LLC, Good Clean Love Inc., Herbalife International of America Inc., Hi Tech Pharmaceuticals Inc., Himalaya Global Holdings Ltd., Leading Edge Health Inc., Lovehoney Group Ltd., NOW Health Group Inc., Reckitt Benckiser Group Plc, Vox Nutrition Inc., and Walgreens Boots Alliance Inc. |
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Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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