Enjoy complimentary customisation on priority with our Enterprise License!
The teeth whitening market size is forecast to increase by USD 1.08 billion at a CAGR of 4.45% between 2023 and 2028. The market is experiencing significant growth due to several key factors. First, there is a rising emphasis on preventive dental care and maintaining oral aesthetics as part of self-improvement and health consciousness. Elderly populations are also increasingly seeking teeth whitening solutions to enhance their smiles. Technology advances have led to various teeth whitening methods, including whitening strips, pens, and bleaching. Self-care routines have become more popular, and beauty standards continue to prioritize a bright, white smile. Celebrity endorsements further fuel demand for these products. However, the high cost of professional teeth whitening procedures is driving consumers towards more affordable alternatives, such as those using natural ingredients like activated charcoal, coconut oil, and baking soda. Sustainability is also a growing concern, and eco-friendly teeth whitening options are gaining popularity. Overall, the market is expected to continue expanding as consumers prioritize dental care and seek affordable, effective solutions for a brighter smile.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
Get the report (PDF) sent to your email within minutes.