Overview of the global water-based personal lubricant market

Technavio’s market research analyst predicts the global water-based personal lubricant market to grow at a CAGR of almost 7% between 2016 and 2020.  Growing awareness of the several benefits of personal lubricants such as ease of penetration and pleasurable masturbation have augmented the acceptance of these products among consumers. Water-based lubricants are primarily preferred during vaginal sex as they are easily available compared to other lubricants. Also, they are safe to use with latex condoms and are easy to wash off with soap and water. The prevalence of information through blogs, videos, and online forums for discussion is helping women explore and procure these products, which, in turn, is positively affecting the demand for sexual wellness products like personal lubricants. One of the latest developments in the market is the introduction of organic water-based lubricants, which contain natural ingredients and are free of petrochemicals, parabens, glycerin, and animal products. Such innovations in product offerings will not only improve the quality and enhance customer satisfaction but will also lead to more sales of water-based lubricants.

The growing visibility of sexual wellness products such as personal lubricants in the mainstream market has led to a noticeable shift in the consumer’s acceptance of these products. This has created huge growth opportunities for the vendors, who are retailing these products openly. Several retail channels like supermarkets, drugstores, and supercenters have come up with separate store shelves for personal lubricants, including water-based lubricants. Physical retail stores such as Walmart and Rite Aid, as well as e-commerce websites like Amazon and Walgreens, are providing a broad range of wet lubricant options to consumers between 18 to 50 years.

Competitive landscape and key vendors

The presence of several vendors in the global water-based personal lubricant market makes it extremely fragmented. Intense competition prevails in the market, which has led to exponential product innovation over the recent years. Factors like high growth rate and massive market potential are attracting several new vendors as well as investors in the market. To sustain themselves in the fiercely competitive market scenario, vendors are making their brands available on the websites and outlet stores shelves. They are also offering products across various price ranges to meet the requirements of both the premium and the low-end segments.

Leading vendors in the market are -

• BioFilm
• Church & Dwight
• Reckitt Benckiser
• Topco

Other prominent vendors in the water-based personal lubricant market include Ansell, Blossom Organics, Bodywise, Clean stream, Cumming Corporation, Good Clean Love, Hathor Professional Skincare, HLL Lifecare, Live Well Brands, Lovehoney Group, Maximuslube, Passion Lube, Sensuous Beauty, Sliquid, Smile Makers – Wellness and Beauty, The Yes Company, and Trigg Laboratories.

Geographical segmentation and analysis of the water-based personal lubricant market

• Americas
• APAC
• EMEA

Being the largest consumer and producer of a broad range of sexual wellness products such as water-based lubricants, APAC will be the fastest-growing region in the market over the predicted period. The rapid population growth with an increasing disposable income has enabled people in APAC to afford sexual wellness products such as lubricants to enhance their sexual experiences. Countries like China, Japan, the Philippines, Indonesia, and India are the major contributors of lubricants, in terms of sales, due to increased awareness of such products and the advantages that they offer.

Growth drivers, challenges, and upcoming trends:  Growing awareness about sex toys and lubricants

In recent times, people are increasingly using sex toys and lubricants to improve their sexual experience. The rising preference for bondage, domination, submission, and masochism (BDSM) concept and the growing acceptance of homosexuality have propelled sexual fantasies among people and have subsequently strengthened the demand for water-based lubricants in the market. For instance, vendors in Japan have introduced mechanized, full-sized silicone sex toys that use water-based lubricants. Also, several innovations are taking place through the integration of video game technology, virtual reality, and sex toys to offer better sexual pleasure, leading to higher satisfaction among end-users.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the water-based personal lubricant market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global water-based personal lubricant market?
• What are the key market trends impacting the growth of the global water-based personal lubricant market?
• What are the challenges to market growth?
• Who are the key vendors in the global water-based personal lubricant market?
• What are the market opportunities and threats faced by the vendors in the global water-based personal lubricant market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global water-based personal lubricant market?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

• Global Adult Store Market 2016-2020
• Global Sexual Wellness Market 2016-2020
• Global Personal Lubricant Market 2015-2019