Global Beverage Coolers Market 2017-2021

Overview of the global beverage coolers market

Technavio’s market research analysis identifies the increase in consumption of health beverages as one of the primary growth factors for the beverage coolers market. The rising health and wellness awareness among the consumers has increased the demand for low-calorie beverages and natural sweetener based fruit drinks. The demand for beverages made of naturally-extracted sweeteners such as stevia is rising rapidly. The increasing health awareness among end-consumers and the rising penetration of low and zero-calorie health drinks will contribute to the growth of this market. Our market research analysts estimate that this market will post a CAGR of more than 4% by 2021.

The vendors are making huge investments in R&D to introduce product enhancements to the shape, functions, and durability of appliances. The R&D activities result in the improvement of the operational efficiency, technological advances, and performance optimization. Beer refrigerator vendors are making investments towards the improvement of various factors such as technology, down-time, pull-down time, and shorter lead-time that will improve the efficiency and life-cycle of the product. Such increase in R&D for beverage coolers is identified as one of the key trends behind the growth of the beverage coolers market.

Competitive landscape and key vendors

The beverage coolers market is highly fragmented due to the presence of several international and regional vendors. The global players account for the major market shares. The competition in the market is intense due to the rising prices of raw materials and the declining profit. The players are competing based on price and features and are launching differentiated products to gain a competitive advantage. The beverage refrigerator market is also witnessing an increasing trend of M&A among the players.

The leading vendors in the market are -

• Danby
• Electrolux
• Haier
• LG Electronics
• Whirlpool

The other prominent vendors in the market are AGA Marvel, Avanti Products, Godrej.com, Living Direct, Robert Bosch, Samsung, U-Line, and Vinotemp International.

Segmentation by product type and analysis of the beverage coolers market

• Alcoholic
• Non-alcoholic

The rising preference for non-alcoholic beverages such as health and fruits drinks due to the growing health and fitness awareness will contribute to the demand for this segment. The players are integrating enhanced features and efficiency to optimize the performance and cater to the dynamic preferences of the consumers.

Segmentation by end user and analysis of the beverage coolers market

• Residential
• Commercial

The commercial beverage cooler market is highly competitive due to the presence of several established players differentiating their products and introducing product innovations coupled with value propositions. Additionally, the vendors in this segment are also expanding their distribution channels and production facilities to expand their geographical presence.

Key questions answered in the report include

• What will the market size and the growth rate be of the global beverage coolers market in 2021?
• What are the key factors driving the global beverage coolers market?
• What are the key market trends impacting the growth of the global beverage coolers market?
• What are the challenges to market growth?
• Who are the key vendors in the global beverage coolers market?
• What are the market opportunities and threats faced by the vendors in the global beverage coolers market?
• Trending factors influencing the market shares of the global beverage coolers market in Americas, APAC, and EMEA.