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The humidifiers market size is forecast to increase by USD 570.3 million, at a CAGR of 4.8% between 2023 and 2028. The humidifiers market is experiencing significant growth due to the adoption of modern lifestyles and the increasing focus on improving indoor air quality for enhanced health and well-being. Consumers are seeking out humidifiers with cutting-edge functionalities, such as autonomous operation and warm mist technology, to address their unique needs. These advanced humidifiers cater to the rising demand for smart connected devices, including integration with smart home systems and compatibility with smartphones, offering convenience and ease of use. However, the market also faces challenges, including the availability of alternative products, such as air purifiers, and the need for proper installation and handling to ensure optimal performance and prevent potential health risks. Despite these challenges, the market is expected to continue growing, driven by the health benefits associated with maintaining optimal indoor humidity levels, particularly for individuals with respiratory systems that are sensitive to dry air.
Humidifiers have become essential appliances in modern households, providing numerous benefits that cater to the evolving needs of consumers. These devices play a crucial role in maintaining optimal moisture levels in indoor environments, contributing to improved health and overall comfort. Modern lifestyles often involve spending extended periods indoors, which can lead to dry air conditions. Humidifiers address this issue by increasing humidity levels, ensuring the air remains moist and comfortable. This is particularly important during winter months when heating systems can dry out the air, causing discomfort and potential health concerns. Cutting-edge functionalities have made humidifiers an indispensable addition to homes. Autonomous operation, for instance, enables these devices to maintain consistent moisture levels without constant intervention, ensuring optimal indoor air quality.
Further, advanced humidifiers incorporate technologies like UV-C light or antimicrobial filters to prevent mold and bacteria from thriving in the device, ensuring a clean and safe operation. Smart devices have made their way into the humidifier market, offering features like remote control, voice activation, and app connectivity. These innovations allow users to manage their humidifiers from anywhere, ensuring consistent indoor air quality and convenience. Humidifiers are not just for residential use; they also play a crucial role in industrial settings. As electric devices, they offer energy efficiency and can be integrated into HVAC systems to maintain optimal moisture levels in large spaces. With ongoing innovation and advancements, these devices will continue to meet the evolving needs of consumers and contribute to healthier, more comfortable indoor environments.
The market forecast report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The warm-mist humidifiers segment is estimated to witness significant growth during the forecast period. Warm-mist humidifiers have gained popularity in modern lifestyles due to their cutting-edge functionalities and ability to improve indoor air quality. These appliances generate warm moisture from heated water, effectively eliminating bacteria that can form in their components. Warm-mist humidifiers, such as steam humidifiers and vaporizers, operate autonomously, providing relief for consumers seeking to maintain optimal indoor humidity levels.
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The warm-mist humidifiers segment accounted for USD 790.40 million in 2018 and showed a gradual increase during the forecast period. These humidifiers provide warm and moist environments without the noise associated with cool-mist humidifiers, which often utilize fans. By addressing consumer needs for bacteria-free indoor air and autonomous operation, warm-mist humidifiers contribute significantly to enhancing overall health and indoor air quality.
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APAC is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The humidifier market in North America experiences significant growth due to the user-friendly design and installation processes of these devices. This market expansion is further fueled by increasing awareness and the implementation of indoor air quality regulations.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Advances in product design and technology enabling premium pricing is notably driving market growth. Humidifiers have gained significant popularity in various sectors due to their ability to maintain optimal indoor air quality. These devices are particularly beneficial for individuals suffering from sinus congestion, nose bleeding, and chapped lips. Advanced humidifiers in the market offer extended operation hours of up to 18 hours, making them ideal for medical ventilators, office buildings, data centers, concert halls, museums, and art galleries.
Further, technologically advanced features of humidifiers include vapor flow selectors, continuous vapor functions, automatic display turn-off, empty tank indicators, and automatic shutdown when water runs out. Some companies, like Koninklijke Philips, have introduced NanoCloud technology, which maintains comfortable indoor moisture levels naturally without using artificial additives. These advanced humidifiers ensure clean air with an optimal humidity level, enhancing overall indoor comfort and health. Thus, such factors are driving the growth of the market during the forecast period.
Increasing demand for smart connected humidifiers is the key trend in the market. The global market for humidifiers is witnessing significant growth due to the increasing preference for maintaining optimal humidity levels in indoor environments. Advanced humidifiers with humidity level controllers have gained popularity, especially among individuals suffering from respiratory disorders. Smart home technology has further fueled market growth with the introduction of Wi-Fi-enabled humidifiers that can be controlled remotely via smartphones or the Internet. Consumers in developed countries, who prioritize convenience and efficiency, are the primary adopters of these advanced technologies.
Further, warmmist and coolmist humidifiers cater to different consumer preferences, offering relief from dry air conditions in both heating and cooling seasons. The market is expected to continue its upward trajectory, driven by the increasing demand for sophisticated and connected home appliances. Thus, such trends will shape the growth of the market during the forecast period.
Availability of alternative products is the major challenge that affects the growth of the market. The global market for humidifiers experiences competition from alternative air treatment solutions, such as air washers. Air washers function as both air purifiers and humidifiers, effectively addressing allergens and adding moisture to the air. Impeller technology, a common feature in popular air washer models, utilizes spinning discs to filter impurities, including pollutants, dust mites, molds, and bacteria, from the air as it circulates.
Additionally, despite the humidifier market's potential growth, the availability and versatility of air washers pose a challenge to its expansion. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
CAREL INDUSTRIES S.p.A.: The company offers humidifiers such as immersed electrode humidifiers, resistive steam humidifier, adiabatic and gas fired steam humidifiers.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Humidifiers have become essential devices in modern lifestyles to maintain optimal indoor moisture levels, addressing consumer needs for improved indoor air quality. These devices come with cutting-edge functionalities, including autonomous operation, energy efficiency, and smart IoT-enabled features. Warm mist humidifiers and cool mist humidifiers cater to various health concerns, such as respiratory systems, skin irritation, inflammation, common colds, flu, sinus congestion, and nose bleeding. Industrial, residential, and commercial sectors utilize humidifiers to prevent seasonal dryness and its associated health risks. Humidifiers play a crucial role in air treatment, eliminating pollutants, dust mites, molds, and bacteria, ensuring a cleaner indoor environment.
Further, advanced humidifiers feature humidity level controllers, air quality sensors, and air purification systems. Electric humidifiers, including evaporators, central humidifiers, steam vaporizers, impeller humidifiers, and ultrasonic humidifiers, are widely used in medical ventilators, office buildings, data centers, concert halls, museums, and art galleries. Proper installation and handling are essential to ensure the effective functioning of these devices, contributing to the growth of the humidifiers market.
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Market Scope |
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Report Coverage |
Details |
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Page number |
147 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.8% |
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Market Growth 2024-2028 |
USD 570.3 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.4 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 36% |
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Key countries |
US, Canada, China, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Armstrong International Inc., CAREL INDUSTRIES S.p.A., Condair Group AG, Coway Co. Ltd., Crane USA, Dyson Group Co., Foneric Technology Co. Ltd, Guardian Technologies LLC, HeavenFresh, Honeywell International Inc., Hunter Home Comfort, Koninklijke Philips N.V., LG Electronics Inc., Plaston AG, Resideo Technologies Inc., Stadler Form Aktiengesellschaft, The Procter and Gamble Co., Venta Air Technologies Inc., and Vornado Air LLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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