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The intimate apparel market size is forecast to increase by USD 49.8 billion at a CAGR of 7.09% between 2023 and 2028. The market is witnessing significant growth due to the increasing preference for comfortable and stylish undergarments among consumers, particularly women. The trend of athleisure in the industry is driving market growth, as consumers seek functional and fashionable intimate apparel for both daywear and sleepwear. Key product categories include briefs, boxer shorts, boxer briefs, vests, and shape wear for men, and panties, bras, and sleepwear for women. Fewer barriers to entry are leading to intense competition among key brands, requiring them to innovate and differentiate their offerings to meet evolving consumer demands. Overall, the market is expected to experience steady growth in the coming years.
The market encompasses a range of personal clothing items that function as foundation pieces for both men and women. These clothing items, including undergarments, bras, and corsets, serve as a second skin, providing support, comfort, and enhancing the wearer's natural shape. Undergarments come in various types, such as bras for women and undershirts for men, designed to address specific needs, like providing thermal value, sensorial value, motion value, and aesthetic value. Corsets, a type of intimate apparel, have been worn for centuries to accentuate the waist and shape the torso. Intimate clothing for women also includes items like thongs, panties, and briefs, designed to minimize friction and discomfort under outer clothing.
Furthermore, the fabric behavior, yarns, and treatment processes used in intimate apparel play a crucial role in ensuring comfort, durability, and functionality. Intimate clothing for men includes briefs, boxers, and undershirts, designed to provide support and comfort. Bodily excretions and outerwear can impact the fabric behavior and durability of intimate apparel, necessitating regular washing and care. Overall, intimate apparel serves as an essential component of personal clothing, enhancing the wearer's confidence and comfort while addressing various bodily needs.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The lower inner wear segment is estimated to witness significant growth during the forecast period. Intimate apparel, which includes garments designed for the skin's most sensitive areas such as undies, vests, lingerie, thermals, hosiery, and panties for girls and women, continues to evolve with consumer preferences. Comfort is a significant consideration for buyers, especially women, who seek soft, breathable fabrics and seamless designs for their undergarments. Low-waist panties remain popular, particularly among the younger demographic, but there is a growing trend towards full-coverage panties. Working women's increasing adoption of Western workwear, like formal dresses or pants, necessitates the use of seamless panties.
Furthermore, intimate apparel companies cater to budget-conscious consumers by offering cost-effective options and organizing their collections based on style, enabling buyers to purchase multiple pieces at once. The body components, including the genital and buttocks, are prioritized for comfort and coverage in the design of these garments.
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The Lower inner wear segment was valued at USD 42.10 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in the region exhibits a fragmented landscape, driven by various factors such as population growth, rising income levels, and the Westernization of buying habits. This shift in consumer behavior, coupled with changing lifestyles, has fueled the market's expansion. Countries like India and China have emerged as preferred destinations for international intimate apparel competitors due to their vast consumer base and price-sensitive populations. In response, several competitors have launched low-priced brands to cater to this segment. The increasing number of working women has led to a rise in demand for trendy and premium intimate apparel products, with high-end brands gaining popularity.
Furthermore, to cater to local preferences, competitors are offering more customization options, including designs that accentuate the skin around the genital and buttocks areas. Undershirts, vests, lingerie, thermals, hosiery, and other intimate clothing items continue to be in high demand, with consumers seeking comfort, style, and affordability.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The preference for visually appealing intimate apparel among fashion-conscious customers, especially women is the key driver of the market. Intimate apparel, consisting of undergarments such as corsets, bras, and panties, serves as a foundation piece for most individuals, both men and women when getting dressed. While men's intimate apparel options are relatively limited, focusing mainly on different fits and raw material technologies, women's intimate apparel offers a wide range of varieties, colors, and designs to suit various needs and occasions.
Additionally, working women's requirements are being catered to with the introduction of seamless panties, designed to be worn under formal dresses and pants without causing friction or leaving visible bodily excretions. Overall, the market is continually evolving to meet the diverse needs of consumers. For instance, bridal intimate apparel is currently popular in the market, with numerous competitors introducing innovative designs.
The rising trend of athleisure in the intimate apparel industry is the upcoming trend in the market. Intimate apparel, which includes undergarments such as corsets, foundation pieces, and bras, has transitioned from being mere personal clothing items to fashionable and functional garments for both men and women. The evolution of this market segment has been significant, with key manufacturers capitalizing on the trend by expanding their product offerings beyond traditional lingerie to versatile and stylish innerwear. One notable example is sports bras, a popular athleisure clothing product.
Furthermore, these bras, designed for athletic activities and workouts, offer enhanced comfort, functionality, and fashion, leading an increasing number of women to opt for them over regular bras. The importance of sports bras is further highlighted by their role in reducing friction and accommodating bodily excretions during physical activities. As outer clothing trends continue to evolve, the demand for comfortable and fashionable innerwear remains strong, making the market an essential component of the personal clothing industry.
Fewer barriers to new entrants leading to intense competition among key brands is a key challenge affecting the market growth. The market encompasses a wide range of personal clothing, specifically undergarments such as corsets, foundation pieces, and bras for both men and women. This saturation has led to intense competition and price wars among manufacturers. To differentiate their products, companies focus on comfort level, fabric quality, price, and variety.
However, the relentless price competition often forces manufacturers to compromise on quality, potentially impacting consumer satisfaction. Despite these challenges, the market continues to grow, with outer clothing, bodily excretions, friction, and outerwear also influencing the demand for intimate apparel.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
American Eagle Outfitters Inc. - The company offers intimate apparel such as bras and panties, under the brand name Aerie.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market encompasses a range of personal clothing items that function as foundation pieces for both men and women. These garments include undergarments like bras, vests, undershirts, briefs, boxers, trunks, hosiery, and sleep lingerie. For women, this category also includes corsets, panties, shape wear, and lingerie. Intimate clothing is designed to provide comfort and support to various body components such as the torso, waist, legs, and genital areas. Seasonal swings and retail stocks are influenced by the working women population and their need for comfortable undergarments. Fabric quality, including medical fabrics, plays a crucial role in the market. The briefs segment, including boxers and trunks, dominates the men's market, while bust-sized bras and panties are popular in women's intimate clothing.
Furthermore, intimate apparel offers sensorial, thermal, and motion values, acting as a second skin. Fabric behavior, influenced by yarns and treatment processes, is essential for the market's growth. Online selling and female expertise have significantly impacted the market, with international brands competing in the space. Counterfeit products and the availability of brick-and-mortar stores pose challenges. The market is expected to grow due to increasing consumer awareness and demand for comfortable, high-quality intimate apparel.
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Market Scope |
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Report Coverage |
Details |
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Page number |
186 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.09% |
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Market growth 2024-2028 |
USD 49.8 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.48 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 39% |
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Key countries |
China, US, Germany, India, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
American Eagle Outfitters Inc., BAREWEB INC., Chantelle SA, Debenhams Plc, Embry Holdings Ltd., Hanesbrands Inc., Hanky Panky Ltd., Jockey International Inc., Lise Charmel, Marks and Spencer Group plc, MAS Holdings Pvt. Ltd., PVH Corp., Shenzhen Huijie Group Co. Ltd., Sockkobe Co. Ltd., Stella McCartney Ltd., Triumph Intertrade AG, Urban Outfitters Inc., Victorias Secret and Co., Wacoal Holdings Corp., and Zivame Platform |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Gender
8 Market Segmentation by Distribution Channel
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
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