Unified Communication and Collaboration Market Size 2024-2028 

The unified communication and collaboration market is estimated to grow by USD 95.4 million, at a CAGR of 18.51% between 2023 and 2028. Market expansion relies on various factors, such as the escalating demand for video and voice conferencing solutions, the rising Internet penetration rate, and the growing popularity of WebRTC-enabled devices. These elements collectively shape the trajectory of market growth, reflecting a blend of technological advancements, connectivity trends, and consumer preferences. The increasing demand for video and voice conferencing highlights the importance of remote communication and collaboration tools in modern workplaces. Simultaneously, the expanding Internet penetration signifies broader access to online communication platforms and services. Additionally, the growing demand for WebRTC-enabled devices underscores the shift towards real-time communication capabilities embedded in various devices and applications. Thus, the interplay of these factors delineates the landscape for the anticipated expansion of the market catering to digital communication solutions.

What will be the size of the Market During the Forecast Period?

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Market Segmentation

By Application

The market share growth by the enterprise collaboration segment will be significant during the forecast period. The growth of the wireless collaboration application segment stems from the increased demand for enterprise mobility due to the implementation of the BYOD policy across enterprises of all sizes. The need for mobility and access to e-mails has increased the demand for wireless e-mail server infrastructure. Such factors are expected to drive the growth of the segment in focus which is expected to propel the market growth during the forecast period.

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The enterprise collaboration segment was valued at USD 22.00 million in 2018. SMEs are increasingly leveraging enterprise and consumer technology solutions to support communications and customers. These solutions enhance collaboration among employees, suppliers, and clients. In addition, these technologies are economical, simple to deploy, and powerful. E-mail, unified messaging, calendaring and instant messaging, mobile UC, and voicemail have become more accessible and quicker. Moreover, the companies seek tighter integration of collaborative applications such as e-mail and voicemail/unified messaging. Technavio expects a rise in the integration of specific collaborative applications (e-mail, calendaring, and social media) with business processes in a bid to bring more automation. The popularity of CEBPs has made businesses consider UC and C as a way to improve existing business processes. Thus the above factors will increase the UCC market growth during the forecast period.

By Region

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APAC is estimated to contribute 34% to the growth of the global UCC market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market is experiencing significant growth in various industries, including clothing retailers and online stores. This expansion can be attributed to the adoption of cloud models, such as public and private cloud resources, to enhance business operations. Computers and consumer electronics are integral components of UCC systems, enabling seamless communication and collaboration through digital content sharing. In the retail sector, UCC solutions facilitate real-time interaction between teams, improving customer service and streamlining workflows. The cloud model's flexibility, scalability, and cost-effectiveness make it an attractive option for businesses seeking to enhance their communication and collaboration capabilities.

Market Dynamics and Customer Landscape

In the market, PBX systems and telephony services converge with technology decisions to streamline communication for businesses. As companies seek to optimize IT costs, cost-effective cloud-based solutions emerge as a popular choice, offering scalability and flexibility. Industries like samrt healthcare providers leverage subscription-based unified communication services to enhance healthcare contact centers and improve patient care. Integration of VR and software-based communications fosters business continuity, while cloud services and Voice and Other Collaboration Tools facilitate centralized data services and software wide area networks. In the retail sector, UC&C solutions powered by RFID and proximity technology revolutionize pricing and inventory management, serving as an efficient customer service tool through seamless checkout line experiences and enhanced device recognition. Unified communications technologies leverage PBX (Private Branch Exchange) systems and authentication mechanisms to enhance the shopping and customer service experience across mobile or handheld devices, integrating Virtual Reality (VR) for immersive interactions, while utilizing both public cloud resources and private cloud models for efficient management and scalability of point of sale systems in a cloud model environment. 

Key Market Driver

The growing demand for video and voice conferencing is a key factor driving the growth of the market. Voice and video conferencing are crucial for IT infrastructure and businesses to enhance communication and collaboration among employees, partners, and customers. In 2020, more than half of the workers in the knowledge processing outsourcing industry used personal video solutions. UCC is a bundle of platforms that allow P2P connection for voice and video conferencing.

More than 70% of business-to-consumer (B2C) marketers and 90% of business-to-business (B2B) marketers use videos for marketing. A rise in the demand for video and voice conferencing is driving the adoption of UCC, which will continue to drive the growth of the market in focus during the forecast period.

Significant Market Trend

The increasing adoption of the BYOD concept is the primary trend in the global unified communication and collaboration (UCC) market growth. BYOD is a new trend in workplaces, which encourages employees to bring their own devices. Around one-third of the employers in the world provide devices, such as smartphones and tablets, to their staff. More than half of employers worldwide encourage employees to bring their own devices to work. Moreover, new communication technologies such as UCC offer professional standards of interactions and workflow across numerous remote devices.

As BYOD diversifies the pool of devices that are used for communication and collaboration, the ability of UCC platforms to offer high-quality experiences across all devices is increasing in popularity among end-users. UCC solutions ease the burden by adjusting the frame rate and resolution supplied by the device. As UCC and BYOD are compatible with each other and both of these technologies aim at reducing costs and increasing flexibility, the growth of BYOD will drive the growth of the market in focus during the forecast period.

Major Market Challenge

The high implementation costs are a major challenge to the growth of the market. In times of crises such as recession, companies focus on their core competencies to maximize their revenues. Unified Communication (UC) 2.0 solutions are set up to allow companies to gain easy access to their business processes and clients to deliver better client support. However, the implementation of UC 2.0 requires a sizable initial investment. The UC 2.0 system includes costs for the installation and implementation of system components, including telephone devices, telepresence equipment, and Internet connection equipment.

Many organizations have a limited budget for IT infrastructure, and the high cost of UC 2.0 components could necessitate an increase in the allocated budgets. This may prevent companies, especially some SMEs, from implementing these systems. In addition, this may result in unpredictable ROI or breakeven point, which is a challenge for the adoption of UCC services. Thus, limiting the growth of the market during the forecast period.

Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

8x8 Inc - The company offers unified communication and collaboration such as 8x8 Connect.  

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• AT & T Inc.
• Atos SE
• Avaya Inc.
• BT Group Plc
• Cisco Systems Inc.
• GoTo
• Hewlett Packard Enterprise Co.
• Huawei Technologies Co. Ltd.
• Intrado Corp.
• Microsoft Corp.
• Mitel Networks Corp.
• NEC Corp.
• Nippon Telegraph and Telephone Corp.
• RingCentral Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Application Outlook
  • Enterprise collaboration
  • Enterprise telephony
  • Contact center

• End-user Outlook 
  • Enterprise
  • Government

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

In the dynamic landscape of the market, businesses harness PBX and collaboration stack solutions to optimize IT budgets while embracing subscription-based unified communication services for seamless connectivity. Integration of VR and virtual collaboration tools enhances sales and customer information management, improving user experience and lowering costs. Robust network performance and the adoption of cloud technology bolster retailers' operations, especially with the integration of RFID technology for efficient authentication on mobile devices. Across clothing retailers and online stores, UC&C fosters omnichannel strategies, enriching shopping and customer service experiences through innovative communication tools and the strategic utilization of public and private cloud models for enhanced digital content delivery.

Furthermore, in the rapidly evolving market, PBX systems and subscription-based united communication services empower businesses to enhance connectivity and streamline operations. Integration of VR and advanced communication and collaboration technologies revolutionize the customer experience across mobile devices and computers, optimizing customer, sales, and inventory operations. Robust authentication mechanisms ensure secure interactions, while point-of-sale systems and strategic utilization of public and private cloud models bolster shopping and customer service experiences. From consumer electronics to computers, UC&C solutions continue to reshape the digital landscape, facilitating seamless communication and collaboration across diverse industries.

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What are the Key Data Covered in this Market Forecast Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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