Outlook of the mobile anti-malware market

Extensive research carried out by the analysts at Technavio has shown that the global mobile anti-malware market to grow at an impressive CAGR of more than 17% during the forecast period. With the increasing use of Internet on mobile devices, the market for mobile anti-malware has a positive outlook in the coming years. People are highly dependent on mobile devices because of the growing need for connectivity. Hackers can easily gain access to critical information stored on the mobile devices which have led to an augmented demand for mobile anti-malware to ensure complete security of mobile devices. Moreover, the increased use of advanced devices with operating systems like Ubuntu, Mint, Chrome, SteamOS, and Android make mobile devices more vulnerable to malware attacks. Furthermore, the Internet on mobile devices is used for many purposes like uploading pictures, reading email attachments, downloading documents, and making online transactions. During such use, the devices sometimes get connected to a virtual private network inside a corporate firewall. As these devices are not secure, it becomes easy for the hackers to gain unauthorized access to corporate networks and firewalls. The rising need to stay connected to the Internet on mobile devices will spur the growth prospects of this market during the forecast period.

In this industry research report, the analysts have estimated factors like the growing popularity of cloud-based anti-malware to propel the growth prospects of the mobile anti-malware market in the coming years. As cloud offers a convenient and cost-effective way to store critical business data, it is imperative for SMBs worldwide to employ cloud security solutions such as cloud anti-malware. The adoption of premise-based security software among SMBs is limited to budget constraints, few resources, and lack of expertise to address security problems, whereas cloud-based anti-malware does not require any hardware or software and can be controlled remotely, making it cost-effective. Moreover, cloud-based anti-malware respond faster to new security threats and unauthorized activities. Furthermore, cloud-based anti-malware gets updated on the central server in the cloud and is available to all the end-users. The rising demand for cloud-based anti-malware will contribute to the growth of this market in the coming years.

Segmentation by end-users and analysis of the mobile anti-malware market

• BFSI
• Government
• Healthcare
• Retail

During 2015, the BFSI segment held the largest market share of more than 25% of the global mobile anti-malware market. Security attacks have constantly targeted the BFSI sector because of the crashing of mobile devices and embezzlements in capital markets by hackers. The increasing incidences of cyber crimes are having a detrimental effect on business operations, especially in the BFSI sector. To curb such attacks, the BFSI sector is responding to critical threats and enhancing its customers’ data security by adopting mobile anti-malware. The increasing adoption of mobile anti-malware by the BFSI sector will propel this market segment’s growth by 2020.

Geographical segmentation and analysis of the mobile anti-malware market

• APAC
• Europe
• MEA
• North America
• South America

During 2015, North America dominated the global market for mobile anti-malware and accounted for more than 37% of the market share. The increasing incidences of security attacks in the region have led to the adoption of mobile anti-malware by several organizations which will propel the growth prospects of this market in the predicted period.

Competitive landscape and key vendors

The global mobile anti-malware market is highly fragmented owing to the presence of several multinational and regional vendors. Established vendors are likely to acquire smaller vendors to expand their product portfolio and increase their market share. The vendor competition is expected to intensify further due to the growth in product and service extensions, technological innovations, and mergers and acquisitions.

Key vendors in the market are -

• AVAST Software
• AVG Technologies
• BitDefender
• McAfee
• Symantec

Other prominent vendors analyzed in this market analysis are Ahn Labs, Avira, Doctor Web, Emsisoft, ESET, Fortinet, F-Secure, Kaspersky Lab, Malwarebytes, Microsoft, and Sophos.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global mobile anti-malware market?
• What are the key market trends impacting the growth of the global mobile anti-malware market?
• What are the challenges to market growth?
• Who are the key vendors in the global mobile anti-malware market?
• What are the market opportunities and threats faced by the vendors in the global mobile anti-malware market?
• Trending factors influencing the market shares of APAC, Europe, MEA, North America, and South America.
• What are the key outcomes of the five forces analysis of the global mobile anti-malware market?

Technavio also offers customization on reports based on specific client requirement.

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