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The K-12 arts and crafts material market size is forecast to increase by USD 534.2 million, at a CAGR of 2.58% between 2023 and 2028. The report includes historic market data from 2018 - 2022. The uptick in demand for paper-based stationery items aligns with a broader trend toward sustainable and eco-friendly choices. Concurrently, there's a notable shift in educational practices with the integration of arts into school curricula, recognizing its significant role in fostering creativity and holistic learning. However, this integration comes with the responsibility of adhering to regulatory guidelines governing the selection of art and craft materials. These guidelines ensure the safety and suitability of materials used in educational settings, emphasizing non-toxicity and compliance with health standards. As schools embrace artistic expression as a vital component of education, the demand for safe and environmentally friendly art supplies grows, prompting manufacturers to innovate and adhere to stringent regulatory requirements. This convergence of trends underscores the importance of promoting creativity in education while prioritizing the health and safety of students and educators through conscientious material selection and regulatory compliance. This report also includes an in-depth market growth analysis, market trends and analysis, and market forecasting of forecast and historic period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Europe is estimated to contribute 29% to the growth by 2028. Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast years.
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The growing K-12 population in China and India, and the integration of arts and crafts in the school curriculum are the key factors contributing to higher demand in APAC. Some governments in the region focus on supporting the development of the K-12 education sector. For example, the Indonesian government launched the Early Childhood Education Development (ECED) program in September 2019, which focuses on improving the quality of early childhood education. Similarly, in June 2019, the World Bank approved a loan on behalf of the Ministry of Religious Affairs (MORA) to help improve primary and secondary schools in Indonesia. These are some of the factors that are likely to increase the demand for the k-12 arts and crafts material market in the region during the forecast period.
The market share growth by the offline segment will be significant during the forecast period. The number of offline stores such as hypermarkets, supermarkets, and art supply stores that serve the needs of the K-12 arts and crafts market is expected to grow steadily. In the arts and crafts market, visual presentation strategies play a key role in-store success. From encouraging customers to enter the store to influencing the shopping experience with posters, window decals, and hanging signs are all essential products that increase the shopping experience of customers.
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The offline segment showed a gradual increase in the market share of USD 2.28 billion in 2018. Some stores that offer K-12 arts and crafts materials are focused on expanding their presence. For example, Walmart Inc. (Walmart) had approximately 10,622 retail stores worldwide as of April 2023, while at the end of 2022, it had 10,593 retail stores. Walmart sells K-12 arts and crafts from players like Pacon and Crayola. Therefore, such expansion by retailers may affect the growth of the market during the forecast period.
The market serves as a vital component of the education sector, catering to the creative needs of students and teachers alike. With hobby pursuits becoming increasingly popular among adults and children, educational institutions, community centers, and evening or day classes offer workshops and courses to enhance arts and craft skills. This market encompasses a wide array of arts and crafts products ranging from sketchbooks to craft paper, transparent paper, and clear paper. Students explore their creativity through mediums such as paint, modeling materials, play dough, and clays, supported by multifunctional utilities like pencils and stencils. The art classroom becomes a hub for exploration and expression, equipped with a variety of painting materials to foster artistic development in the education market. Our researchers analyzed the data with 2023 as the base year, along with the market trends and analysis, drivers, and challenges. A holistic k-12 arts and crafts material market growth analysis and report of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing demand for paper-based stationery products is the key driver for the growth of the market. Many educational institutions use paper-based products to conduct arts and crafts classes. The market is seeing increased demand for paper-based products from schools around the world. This is because of the ease of using paper-based arts and crafts.
Additionally, various colored papers, easel scrolls, and many other attractive papers are increasingly being used in arts and crafts classes in schools. Furthermore, multifunctional paper and inkjet paper with improved paper quality are attracting more attention. Moreover, increasing imports of paper-based products from economies such as Asia and Europe continue to increase the demand for paper-based products. This is expected to drive the market during the forecast period.
Online sales of arts and crafts are the primary trend in the market. With the spread of the Internet, online sales of arts and crafts materials are rapidly increasing. Online sales of arts and crafts have become an additional source of income for arts and crafts suppliers. The arts and crafts materials industry is undergoing a healthy transition from traditional brick-and-mortar sales to online sales. Online business-to-business (B2B) e-commerce enables customers, dealers, and distributors to consolidate sales orders. It provides scalability to the organization and helps improve efficiency, increase brand awareness, and increase sales.
Moreover, the result is a customer-centric experience and improved sales engagement. They also offer a variety of products with excellent choices for the customers. Growing internet usage and increasing smartphone penetration are expected to drive the growth of the global K-12 arts and crafts materials market through online sales during the forecast period.
Health hazards associated with arts and crafts materials are the challenges that affect the growth of the market. Constant exposure to some arts and crafts can be detrimental to the health of the students. Long-term exposure to some arts and crafts materials can cause chronic diseases. For instance, acute (short-term) exposure to strong acids can cause severe burns the injuries. The hazards created by material crafts include mechanical hazards from thermal and electrical objects, followed by chemical hazards from the chemicals used in a particular material.
Moreover, chemical exposure, on the other hand, is caused by inhaling chemicals or accidentally consuming chemicals. For example, children may taste the art supplies or chew on drawing implements. Therefore, it is important to choose materials carefully and comply with different regulations in different countries. Hence, these factors will impede the growth of the market during the forecast period.
The market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
The market analysis and report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market, an integral part of the global arts and crafts market, caters to the creative needs of students worldwide. With the advent of web platforms and Online Business to Business commerce, accessing a diverse range of pencil, stencil, marker, paints, and printing materials has never been easier for educators and institutions. While Brick and Mortar stores remain relevant, online platforms offer unparalleled convenience and accessibility. Students benefit from a plethora of options to explore their artistic talents, whether through traditional mediums or digital tools. This market not only supports creative expression but also fosters innovation and collaboration in K-12 education, ensuring a vibrant and dynamic learning environment for aspiring artists and craftsmen.
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Market Scope |
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Report Coverage |
Details |
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Page number |
165 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 2.58% |
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Market growth 2024-2028 |
USD 534.2 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
2.49 |
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Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
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Performing market contribution |
Europe at 29% |
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Key countries |
US, China, Germany, UK, and Canada |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
ACTIVA Products Inc., American Art Clay Co. Inc., Bangkit USA Inc., Crayola, eeBoo Corp., Fabbrica Italiana Lapis ed Affini S.p.A., faber-castell, Hudson Envelope Corp., Itsy Bitsy Pvt. Ltd., K-12 School Supplies, Kaplan Early Learning Co., LaRose Industries LLC, Linc Pen and Plastics Ltd., Max Bringmann KG, Melissa and Doug, Nasco Inc., Nygala Corp, RM Educational Resources Ltd., RM plc., and Staedtler Mars GmbH and Co. KG |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and condition analysis for the market projection period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by School level
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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