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The private tutoring market size is forecast to increase by USD 109.14 billion at a CAGR of 10.58% between 2023 and 2028. The market is witnessing significant growth, driven by the increasing emphasis on high school education and the desire for students to excel in their grades. Extra coaching outside of the classroom has become a popular trend, with students seeking customized learning experiences to better understand complex concepts and prepare for exams. Shadow education services, such as private tutoring organizations and online subscriptions, are increasingly popular as they offer personalized attention and technology-based learning tools. Key market trends include the availability of subject-related content in various formats, including presentations and 3D colored diagrams, which facilitate better understanding of complex topics.
Furthermore, the rise of technology-based learning is also driving growth in the market, as students seek flexible and convenient learning solutions. Furthermore, the increasing popularity of microlearning and open-source educational materials is making private tutoring more accessible and affordable for the average student. Overall, the market is poised for continued growth, as the demand for customized learning experiences and improved academic performance remains strong.
The education sector has undergone significant transformations in the past few decades, with private tutoring services emerging as a popular alternative solution for college students in the US and beyond. In a world where academic and cultural capital are crucial for securing promising careers, families are increasingly turning to private tutoring services to provide personalized guidance for their children. Private tutoring services offer a more customized approach to learning, particularly in career-oriented courses such as math and science. With mainstream schooling often unable to cater to the unique needs of each student, private tutoring centers have gained traction as an effective means of addressing students' competitiveness in a globalized world.
Moreover, college students in affluent households are not the only beneficiaries of private tutoring services. In undeveloped countries, where economic compromise may hinder access to quality education, private schools and academic private tutors have become essential for ensuring students' academic success. The revenue share from private tutoring services is expected to grow significantly in the coming years, driven by the increasing importance of exam results in securing employment opportunities. A Harvard study revealed that students who received private tutoring services performed better on standardized tests than their peers who did not. Online learning has also played a role in the growth of private tutoring services, offering flexibility and convenience for learners.
Furthermore, private tutoring centers now offer virtual classes, allowing students to receive personalized guidance from the comfort of their own homes. However, private tutoring services are not limited to academic subjects. The non-academic segment, including extracurricular activities and test preparation, is also experiencing growth. With exam syllabi becoming increasingly complex and testing methods evolving, private tutoring services offer valuable assistance in helping students navigate the competitive landscape. In conclusion, private tutoring services have become an integral part of the education sector, providing students with personalized guidance and academic support. As the globalized world continues to place greater emphasis on academic and cultural capital, the demand for private tutoring services is expected to remain strong.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The curriculum-based learning segment is estimated to witness significant growth during the forecast period. The market encompasses the use of flashcards and animations as educational tools for students seeking extra assistance in various subjects, including top schools and universities' rigorous academic programs. Strict criteria for entrance exams, particularly English language exams, have intensified competition among students, leading to an increased demand for private tutoring services. International schools and colleges place significant importance on academic ranks, driving students and parents to seek additional support for their children. The curriculum-based learning segment of the market focuses on regular academic subjects such as Science, Technology, Engineering, and Mathematics (STEM), arts, and foreign languages. The emphasis on STEM education in the US has fueled the growth of this segment due to the increasing popularity of these subjects and the abundance of job opportunities in STEM-related fields.
In addition, according to the US Department of Commerce, employment in STEM industries is projected to expand at a faster rate than non-STEM occupations during the forecast period. Subjects such as classmates, seniors, siblings, and education-related awareness are essential components of a student's learning journey. Private tutoring services cater to the unique needs of each student, offering personalized instruction and a more focused learning environment. By providing students with the necessary tools and resources to succeed, private tutoring services contribute to their overall academic growth and development.
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The curriculum-based learning segment accounted for USD 71.92 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The private tutoring sector in the Asia Pacific (APAC) region has experienced significant expansion over the past five years, making it one of the most substantial and competitive markets worldwide. This growth can be attributed to the region's strong commitment to education and academic success. Countries like China, Japan, South Korea, and Singapore place a high value on academic excellence and excelling in standardized tests. Consequently, parents and students look for supplementary educational resources to gain an edge in the rigorous college admission process and the demanding job market. Moreover, the expanding middle class and increasing disposable income in APAC countries have fueled the growth of the private tutoring industry.
In addition, under-resourced students require individualized attention to master complex subjects like software development, hands-on labs, and skill assessments. Data analytics and short-term diploma courses catering to industry-specific requirements are increasingly popular, offering students the opportunity for salary boosts and career advancement. Private tutoring services, including test preparation and subject-specific tutoring, have adopted innovative approaches such as microlearning and tutoring style analysis to cater to diverse learning needs. For instance, Caltech University and Fullstack Academy provide intensive, industry-focused programs in cybersecurity and software development, respectively. These institutions have proven successful in preparing students for high-demand, well-compensated careers. In summary, the APAC market is driven by the region's cultural emphasis on education, the growing middle class, and the increasing demand for specialized skills and knowledge to meet industry requirements. This market offers various services, including test preparation, subject tutoring, and microlearning, to help students achieve their academic and career goals.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing emphasis on STEM education is the key driver of the market. The integration of STEM subjects into career-oriented courses in schools and colleges is fueling the expansion of the market. STEM education combines science, technology, engineering, and mathematics into a cohesive learning experience, often through hands-on, problem-solving approaches. This educational setup is gaining popularity due to the increasing demand for skilled labor in industries related to these disciplines. According to the US Bureau of Labor Statistics, employment in STEM fields is projected to grow faster than non-STEM occupations in the coming years. In today's globalized world, families are investing in private tutoring services to ensure their students' competitiveness. Private schools and online learning platforms offer personalized guidance to learners, catering to their unique needs and schedules.
Furthermore, despite the financial compromise for some families, the benefits of private tutoring are seen as essential in undeveloped countries and developed nations alike. The education sector continues to evolve, with private tutoring playing a significant role in students' academic success.
Increasing emphasis on microlearning is the upcoming trend in the market. The market in the US is witnessing a significant trend towards microlearning in high school education. Microlearning is the segmentation of learning content into small, manageable modules, allowing students to grasp concepts effectively in a short time. Tutoring organizations are embracing this approach to enhance learning engagement and improve grades. Microlearning content includes video, audio, text, and infographics, with sessions typically lasting 5-10 minutes. Topics are broken down into smaller units, making learning more accessible and customized. Technology-based learning platforms provide access to subject-related content, presentations, and 3D colored diagrams, enabling a more interactive and immersive learning experience. Online subscriptions to private tutoring services offer flexibility and convenience, making microlearning an attractive option for the average student preparing for exams and seeking extra coaching in specific areas.
Availability of open-source materials is a key challenge affecting the market growth. The market in the United States is confronted with growing competition from free educational resources available through open-source platforms. Traditional private tutoring centers offer customized instruction in various subjects for a fee. However, alternatives like Coursera, provide massive open online courses (MOOCs) with flexible accessibility and course duration. While some MOOCs offer certification for a nominal fee, the primary appeal lies in their freely accessible educational content. The rising popularity of MOOCs can be attributed to their adaptable curriculum and convenience. These platforms cater to a diverse range of learners, offering academic subjects such as math and science, as well as non-academic segments like extracurricular activities.
Furthermore, the flexibility and affordability of MOOCs have made them an attractive alternative for parents seeking to provide their children with additional educational resources. Despite the economic capital and cultural capital advantages associated with private tutoring, the allure of MOOCs lies in their ability to cater to individual learning styles and schedules. Exam syllabi and testing methods are often aligned with those used in schools, ensuring a comprehensive learning experience. Parents, particularly those from affluent households, recognize the importance of academic success and are increasingly turning to MOOCs to give their children a competitive edge. In conclusion, the market faces significant competition from open-source educational resources. In addition, while traditional tutoring centers offer personalized instruction, MOOCs provide learners with flexibility, affordability, and a dynamic curriculum. The increasing popularity of MOOCs among parents and students highlights the need for private tutoring centers to adapt and innovate to remain competitive in the educational landscape.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
C2 Educational System Inc. - The company offers private tutoring services for high schoolers including subject tutoring, SAT and ACT test prep, and intensive college admissions counseling.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
In today's globalized world, private tutoring services have emerged as an alternative educational solution for students seeking personalized guidance and academic excellence. This market caters to college students, families, and even private schools, offering career-oriented courses to enhance students' competitiveness. With the increasing pressure to perform well in exams and secure admission to top schools and universities, private tutoring centers have become a popular choice. The education sector has seen a significant shift towards technology-based learning, with online subscriptions and customized learning becoming increasingly popular. Private tutors offer subject-related content through presentations, 3D colored diagrams, animations, and flashcards, making learning more engaging and effective.
Furthermore, the non-academic segment, including extracurricular competition and clubs, also benefits from private tutoring services. Families from affluent households are the primary consumers of private tutoring services, but lower-income families are also turning to this alternative educational solution due to the financial compromise they face in mainstream schooling. Private tutoring fees vary depending on the mode of learning, with online tutoring being more affordable than home or classroom tutoring. The market is not limited to academic subjects but also caters to non-academic subjects, such as coding and software development, through short-term diploma courses. The industry-specific requirements of these fields offer a significant salary boost and career advancement opportunities.
The competition among students to secure high grades and academic ranks has led to the emergence of strict criteria for admission to top schools and universities. Private tutoring services offer test preparation services and coaching classes to help students excel in difficult entrance exams, English language exams, and exam syllabi. Parents play a crucial role in the decision-making process, with their expectations and education-related awareness influencing their choice of private tutoring services. The market analysis shows a mode analysis of online and offline tutoring, with both modes having their advantages and disadvantages. The tutor's teaching methods, revenue share, and academic qualifications are essential factors for parents when choosing a private tutor.
In addition, the market caters to a diverse range of students, including girls and boys, high school education, and post-K-12 students. The market offers various tutoring styles, from home tutoring to group tutoring, to cater to individual learning preferences. The market research also reveals a trend towards technology-based learning and microlearning, with data analytics and skill assessments playing a significant role in the industry. The market for private tutoring services is not limited to developed countries but also caters to under-resourced students in undeveloped countries. The market offers hands-on labs and industry-specific requirements to provide students with the necessary skills and knowledge to succeed in their chosen fields. The Harvard study on the impact of private tutoring on exam results highlights the effectiveness of this alternative educational solution. In conclusion, private tutoring services offer a valuable solution to students seeking personalized guidance and academic excellence in a competitive world. The market caters to various segments, including academic and non-academic, and offers flexible learning modes to cater to individual preferences. The market research reveals a trend toward technology-based learning and a growing demand for customized learning experiences.
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Market Scope |
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Report Coverage |
Details |
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Page number |
159 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 10.58% |
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Market growth 2024-2028 |
USD 109.14 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
9.9 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 35% |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
C2 Educational System Inc., Chegg Inc., Club Z Inc., Coursera Inc., Daekyo Co. Ltd., Educomp Solutions Ltd., Etutorworld Corp., Fleet Education Services Ltd., Huntington Mark LLC, JEI Learning Centers LLC, Kesson Group Inc., Kumon North America Inc., Learn To Be, Mathnasium LLC, Pearson Plc, Preply Inc., Revolution Prep LLC, Sylvan Learning LLC, TPR Education LLC, and TutorMe LLC |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Method
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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