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The latex mattress market share is expected to increase by USD 3.21 billon from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 14.89%.
This latex mattress market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers latex mattress market segmentations by distribution channel (offline and online) and geography (APAC, North America, Europe, South America, and MEA). The latex mattress market report also offers information on several market vendors, including Bella Sera Organics, Boyd Sleep, Brentwood Home LLC, FloBeds, Kingsdown Inc., Restonic Mattress Corp., ROYAL-PEDIC MATTRESS MFG., Serta Simmons Bedding LLC, Sleeping Organic, and The Organic Mattress Inc. among others.
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Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The increase in online retailing is notably driving the latex mattress market growth, although factors such as volatility in raw material prices may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the latex mattress market industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Latex Mattress Market Driver
One of the key factors driving the latex mattress market is the increase in online retailing. The growing availability of the Internet and the high availability of smart gadgets have increased consumer access to online shopping platforms. Vendors and retailers are using online platforms to expand their geographical reach and consumer base. Furthermore, the convenience of online shopping and additional transactional features of e-commerce platforms also boost the growth of the online latex mattress market. Moreover, most vendors offering latex mattresses have their own websites while also selling their products through online e-commerce sites such as Amazon and eBay. These vendors provide information such as specifications and features of the products they are offering as well as various discounts on their online portals. With the increasing number of Internet users in developing countries, manufacturers and retailers have considerable market potential in developing countries. Moreover, the spread of the COVID-19 pandemic has increased the demand for online shopping because customers are unable to visit stores physically. This is driving the growth of the market for latex mattresses through online retailing.
Key Latex Mattress Market Trend
Introduction of smart mattresses is another factor supporting the latex mattress market growth in the forecast period. A smart mattress comprises technologically-advanced features such as sleep monitoring systems. Sensors located under the mattress track sleeping hours, sleep movements, and other vital records of the user. Such mattresses are characterized by distant operability, automatic angle adjustments, and alarm-setting features. Climate control is another compelling ability a smart mattress offers. Many come with onboard heating systems to keep the body warm during winters. For instance, SmartMotion Base offered by Serta Simmons Bedding is equipped to personalize a user's sleeping experience by adjusting elevation, shifting a partner's position to ease his/her snoring, or providing a comforting massage. The mattress comes with a Sleeptracker that uses its own smartphone app to monitor motion, heart rate, and breathing rate to analyze sleep patterns for a maximum of two sleepers, including the rapid eye movement (REM) sleep phase. Therefore, such incorporation of smart features in latex mattresses helps in improving convenience, comfort, and the overall sleeping experience of the user. The launch of smart mattresses will increase the overall demand for mattresses, thereby also contributing to the growth of the global latex mattresses market.
Key Latex Mattress Market Challenge
Volatility in raw material prices will be a major challenge for the latex mattress market during the forecast period. The commonly used sources of latex are natural, synthetic, and blended. The availability of these raw materials varies from country to country and affects the production capability of the vendors. For instance, latex mattresses made from natural rubber are highly dependent on the geographic and environmental conditions of the country, which impacts the price of latex mattresses. The variation in logistics service cost, the price of the raw material, and the availability of warehousing facilities can affect the production capabilities of a vendor and the price of the finished product, which influences the product penetration in the market. For instance, the price of raw materials used to produce or refill memory foam mattresses varies between $10-$150 per cubic meter, whereas the cost of producing a latex mattress varies between $200-$500 per cubic meter. The prices of raw materials also vary between countries owing to the presence of raw material suppliers, the cost of logistics, and other surplus charges such as tax in the respective countries. Therefore, the volatility in raw material prices in various countries affects the global latex mattress market.
This latex mattress market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Technavio categorizes the latex mattress as a part of the global household products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the latex mattress market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the latex mattress market encompasses successful business strategies deployed by the key vendors. The latex mattress market is fragmented and the vendors are deploying growth strategies such as price, quality, technology, brand identity, and distribution to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The latex mattress market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the latex mattress market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global household products market includes the following core components:
The report has further elucidated on other innovative approaches being followed by manufacturers providers to ensure a sustainable market presence.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Distribution channel
6 Customer landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
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