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The licensed sports merchandise market size is forecast to increase by USD 7.79 billion at a CAGR of 4.64% between 2023 and 2028. In the dynamic industry, continuous design and material innovations are key drivers for product premiumization and increasing consumer demand, particularly in the sector of sports apparel. This trend is further fueled by high-profile celebrity endorsements. The licensed sports merchandise market encompasses a vast array of products, including bats, balls, cricket equipment, team sports equipment, and golf equipment. Sporting goods stores serve as essential distributors for these licensed sports products, including apparel. Market insights reveal significant trends in product innovation and evolving consumer preferences. However, the industry faces challenges such as growing environmental concerns and regulatory hurdles regarding materials sourcing. Despite these obstacles, the market continues to expand due to rising fitness awareness and the enduring appeal of sports merchandise.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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