How big is the market?

. <a href='https://www.technavio.com/report/global-machine-machine-m2m-and-connected-devices-location-based-search-and-advertising-market'>Read More</a>

Which segment accounted for the largest market share?

. <a href='https://www.technavio.com/report/global-machine-machine-m2m-and-connected-devices-location-based-search-and-advertising-market'>Read More</a>

Who are the key players in the market?

. <a href='https://www.technavio.com/report/global-machine-machine-m2m-and-connected-devices-location-based-search-and-advertising-market'>Read More</a>

What are the factors driving the market?

. <a href='https://www.technavio.com/report/global-machine-machine-m2m-and-connected-devices-location-based-search-and-advertising-market'>Read More</a>

Global Location-based Search and Advertising Market 2016-2020

Q: How big is the market?

. <a href='https://www.technavio.com/report/global-machine-machine-m2m-and-connected-devices-location-based-search-and-advertising-market'>Read More</a>

Q: Which segment accounted for the largest market share?

. <a href='https://www.technavio.com/report/global-machine-machine-m2m-and-connected-devices-location-based-search-and-advertising-market'>Read More</a>

Q: Who are the key players in the market?

. <a href='https://www.technavio.com/report/global-machine-machine-m2m-and-connected-devices-location-based-search-and-advertising-market'>Read More</a>

Q: What are the factors driving the market?

. <a href='https://www.technavio.com/report/global-machine-machine-m2m-and-connected-devices-location-based-search-and-advertising-market'>Read More</a>

Published: May 2016
Pages: 70
SKU: IRTNTR8593

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Outlook of the global location-based search and advertising market

Technavio’s market research analyst project the global location-based search and advertising market (LBSA) to account for a CAGR of approximately 46% during the forecast period. Factors such as the rising usage of big data analytics to understand consumer insights, growing utilization of smartphones across regions, high adoption of location-based marketing by several industries, rapid adoption of GPS-enabled devices by enterprises and individual consumers, and the growing coverage of mobile broadband networks will help to augment the adoption of location-based search and advertising among small businesses.

An important factor that drives the prospects for growth of the location-based advertising market size is the reduced cost of marketing and enhanced consumer outreach. Recently, it has been observed that enterprises such as retail, automotive, logistics, and food processing use location-based search and advertisement platforms to minimize their operational costs. The ability of location-based search and advertisement platforms to send targeted ads to consumers will result in its increased adoption during the predicted period.