Outlook of the enterprise media gateway market

Enterprise media gateway is a device that converts voice communications into digital signals and carries these signals over the Internet protocol (IP) network. Eminent factors like the rapid adoption of VoIP and SIP trunking will aid in the growth of this market during the forecast period. VoIP is a communication technology that transfers the voice-based interaction over IP-based networks. Whereas, session initiation protocol (SIP) trunking is a VoIP via which internet telecom service providers offer unified communication to the end-users. Most VoIP service providers offer economical packages for making long-distance calls while others offer free calls over IP networks.

The enterprise media gateway market analysis

Due to low initial investment and reduced operational and maintenance cost, the VoIP services are priced economically. Furthermore, VoIP communication helps the enterprise reduce operational costs and improve margins. For instance, a business can reduce its telecom cost by 30% to 40% by switching to VoIP. These factors have resulted in the high adoption of VoIP and SIP trunking and is expected to drive the growth prospects of the enterprise media gateway market until the end of 2020. Extensive research carried out by the analysts at Technavio has shown that the global enterprise media gateway market will grow steadily at a CAGR of more than 4% during the forecast period.

The increasing adoption of cloud services can lead to a significant reduction in the total cost of ownership as it eliminates the need to buy and install the hardware in the network infrastructure. Cloud-based services are economical and are easy to install and update, so most start-ups and SMEs choose cloud services over on-premise solutions. Moreover, large enterprises are also shifting toward cloud-based services to minimize the expenses related to technology infrastructure and to streamline operations. This recent change in preference for cloud-based services will fuel the market growth in the next five years.

Segmentation by end-user and analysis of the enterprise media gateway market

• Small-sized enterprises
• Medium-sized enterprises
• Large-sized enterprises

During 2015, the large-sized enterprises segment dominated the market and accounted for close to 55% of the market share. The global presence of large enterprises has a positive impact on the demand for media gateways. Moreover, the increasing adoption of unified communications and media gateways by large organizations will also contribute the growth of this market segment over the forecast period.

Geographical segmentation and analysis of the enterprise media gateway market

• Americas
• APAC
• EMEA

The Americas dominated the global enterprise media gateway market, accounting for a market share of close to 45% in 2015. Since the Americas has the highest number of large and small vendors offering enterprise media gateways, the awareness among the end-users is high. With an increasing number of people adopting enterprise media gateways, this segment has a positive outlook in the coming years.

Competitive landscape and key vendors

The global enterprise media gateway market is highly competitive owing to the presence of well-established global players. The vendors compete on the basis of product differentiation, portfolio, and pricing, and the competition will intensify due to increasing product extensions.

 Key vendors in this market are -

• Alcatel-Lucent
• Avaya
• Cisco
• Huawei Technologies
• ZTE

Other prominent vendors analyzed in this market research report are ADTRAN, AudioCodes, Dialogic, Genband, Grandstream Networks, Matrix Telecom, Sangoma Technologies, and Sonus Networks.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global enterprise media gateway market?
• What are the key market trends impacting the growth of the global enterprise media gateway market?
• What are the challenges to market growth?
• Who are the key vendors in the global enterprise media gateway market?
• What are the market opportunities and threats faced by the vendors in the global enterprise media gateway market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global enterprise media gateway market?

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