Enjoy complimentary customisation on priority with our Enterprise License!
The online movie market size is forecast to increase by USD 58.51 billion at a CAGR of 29.23% between 2023 and 2028. The market is experiencing significant growth, driven by the rising popularity of on-demand video streaming services. This trend is fueled by the convenience and flexibility they offer, enabling viewers to access their favorite movies and TV shows at any time and from anywhere. Additionally, the movie industry is focusing on enhancing customer experience through personalized recommendations, high-definition video quality, and user-friendly interfaces. However, the availability of pirated video content on online platforms poses a major challenge, threatening the revenue streams of legitimate streaming services and undermining intellectual property rights. To counteract this, industry players are investing in advanced technologies and collaborating with law enforcement agencies to curb piracy and protect their content.
Overall, the market is poised for continued growth, with innovation and adaptation being key to staying competitive in this dynamic and evolving landscape.
The market is experiencing a significant boom with the rise of Video on Demand (VoD) and Over-The-Top (OTT) platforms. Websites and apps like Crackle, Paramount Plus, Disney Plus, Acorn TV, and others are revolutionizing the way we consume video content. These cloud-based services offer a vast library of movies and TV shows, including adventure movies, action movies, drama movies, thriller movies, and more, which can be accessed at any time and from anywhere. The Motion Picture Association reports that VoD and OTT services have become increasingly popular among internet users. According to recent data, internet penetration has reached an all-time high, and the number of internet users continues to grow.
This trend is expected to propel the market forward. Major players in the market include iTunes, Google Play Movies, Vudu, Pluto TV, and others. These platforms offer video content for purchase or rental, allowing users to watch movies and shows at their convenience. With the advancement of Gen AI and the development of GPT-4, the market is expected to become even more enriching and providing users with a more personalized and interactive viewing experience. Overall, the market is poised for continued growth, offering a convenient and affordable way for consumers to access their favorite movies and shows.
Whether you're in the mood for an action-packed adventure or a suspenseful thriller, there's an online movie platform that has you covered.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The website segment is estimated to witness significant growth during the forecast period. The market has experienced significant growth with the advent of Crackle, Paramount Plus, Disney Plus, Acorn TV, and other Video-on-Demand (VoD) and Over-the-Top (OTT) streaming services. These websites and apps offer a vast library of online movies and TV shows, accessible to internet users through cloud-based services. Technological developments have enabled high-speed broadband services, making streaming video content on smartphones and tablets a popular choice among consumers with rising disposable incomes. ITunes, Google Play Movies, Vudu, Pluto TV, and other platforms provide pay-per-view and subscription-based services, allowing users to purchase or rent movies and shows according to their preferences. Adventure movies, action movies, drama movies, thriller movies, and suspense movies are among the most popular genres in this market.
The increasing internet penetration and the convenience of watching movies at home have led to a decline in movie ticket sales and physical media like CDs and DVDs. Organizations continue to invest in network infrastructure to meet the growing demand for entertainment content.
Get a glance at the market share of various segments Request Free Sample
The website segment accounted for USD 5.32 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
For more insights on the market share of various regions Request Free Sample
The market has witnessed significant growth in recent years, driven by the increasing demand for video downloads and streaming services. Consumers are spending more on digital goods, with subscriptions to streaming platforms becoming increasingly popular. According to survey results, performance factors such as user penetration, price per product, and usage are key performance indicators for the industry. Macroeconomic indicators, including historical developments and forecasting techniques such as the S-curve function and exponential trend smoothing, provide valuable insights into the market's future trajectory. Factors like 4G coverage, exchange rates, and Global Consumer Survey (GCS) data also influence market performance. As 4G coverage expands and exchange rates stabilize, consumer spending on digital movie content is expected to continue its exponential trend.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Rising popularity of online video streaming services is the key driver of the market. The Video-on-Demand (VoD) market, comprised of streaming services like Crackle, Paramount Plus, Disney Plus, Acorn TV, and others, has experienced significant growth in the movie and entertainment industry. These cloud-based services enable users to access a vast array of video content, including movies, via the Internet, eliminating the need for downloading files or purchasing physical media such as CDs and DVDs. Organizations like Netflix and Amazon Prime have led this revolution, investing substantially in original content, estimated at USD16-21 billion in 2020. Apple is also entering the fray. This increasing investment in original content will fuel the production of new movies, catering to the rising demand from Internet users accessing content on their smartphones, tablets, and other devices through high-speed broadband services.
The advent of OTT (Over-the-Top) platforms like Vudu, Pluto TV, Google Play Movies, and iTunes has led to a shift in consumer purchasing power, with more disposable income being spent on streaming movies and TV shows instead of movie tickets. Technological developments continue to shape the industry, with advancements in network infrastructure and apps enhancing the user experience.
Increase in better customer experience in movies industry is the upcoming trend in the market. The market is experiencing significant growth due to the increasing number of Internet users and the widespread availability of high-speed broadband services. Established organizations in the media and entertainment industry are capitalizing on this trend by offering Video-on-Demand (VoD) services through websites and apps. Paramount Plus, Disney Plus, Acorn TV, and other streaming platforms have gained popularity among consumers, providing access to a vast library of movies and TV shows. Technological developments have enabled cloud-based services, allowing consumers to stream movies on their smartphones and tablets. The Video-on-Demand market is expected to continue its rise, with pay-per-view and subscription models becoming increasingly popular.
Consumer purchasing power and rising disposable incomes have also contributed to the growth of this market. In developing countries, the deployment of network communication infrastructure is increasing Internet penetration, providing access to entertainment content for a larger population. Adventure movies, action movies, drama movies, thriller movies, and suspense movies are among the most popular genres in the market. Websites and apps like Crackle, Pluto TV, iTunes, Google Play Movies, and Vudu offer a wide range of video content for viewers. Overall, the market is poised for continued growth, driven by the increasing availability of high-speed Internet and the convenience and affordability of streaming services.
Availability of pirated video content on online platforms is a key challenge affecting the market growth. The market has experienced significant growth due to the increasing internet penetration and the rising disposable incomes and consumer purchasing power of internet users. Organizations have responded by offering cloud-based services such as Crackle, Paramount Plus, Disney Plus, Acorn TV, and others, providing on-demand access to a vast library of video content, including adventure movies, action movies, drama movies, thriller movies, and more. These Video-on-Demand (VoD) and Over-the-Top (OTT) services are accessible via web pages and apps, making entertainment content readily available on smartphones and tablets. High-speed broadband services have further facilitated the growth of this market. However, the market faces a significant challenge from piracy, with illegal sharing of copyrighted content through torrents, such as BitTorrent, becoming increasingly popular.
Users can download movies, documentaries, and other videos for free, eliminating the need for subscriptions to streaming services. Despite this threat, the market continues to expand, driven by technological developments and the convenience they offer. Users can purchase or rent movies and TV shows from websites like iTunes, Google Play Movies, Vudu, and Pluto TV, offering pay-per-view options for those who prefer not to subscribe to a streaming service.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alphabet Inc. - The company provides access to a vast collection of films online through its platform, YouTube.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Online movie streaming has revolutionized the way we consume entertainment content. Websites and apps like Crackle, Paramount Plus, Disney Plus, Acorn TV, and others have made it possible for internet users to access a vast library of online movies and TV shows at their convenience. This shift from traditional methods like movie tickets, CDs, and DVDs to Video-on-Demand (VoD) and Over-the-Top (OTT) services has been fueled by the widespread availability of highspeed broadband services, smartphones, tablets, and increasing consumer purchasing power. Video content providers have embraced cloud-based services to deliver movies and shows instantly to consumers. ITunes, Google Play Movies, Vudu, Pluto TV, and more offer pay-per-view and subscription-based models.
Adventure movies, action movies, drama movies, thriller movies, and suspense movies are among the popular genres available online. The rise of VoD and OTT services has been driven by technological developments and the increasing number of internet users. According to recent reports, the Video-on-Demand market is projected to grow significantly in the coming years. Organizations are investing in network infrastructure to meet the demand for high-quality streaming. In conclusion, the future of movie marketing lies in online streaming platforms. As internet penetration increases and consumer preferences shift towards on-demand entertainment, organizations must adapt to stay competitive. Web pages and apps have become the new movie theaters, and highspeed broadband services and smart devices have replaced DVDs and CDs.
The convenience and affordability of online movie streaming have made it an attractive alternative to traditional movie-watching methods.
|
Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
180 |
|
Base year |
2023 |
|
Historic period |
2018-2022 |
|
Forecast period |
2024-2028 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 29.23% |
|
Market growth 2024-2028 |
USD 58.51 billion |
|
Market structure |
Fragmented |
|
YoY growth 2023-2024(%) |
21.73 |
|
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
|
Performing market contribution |
North America at 37% |
|
Key countries |
US, China, Japan, Germany, and UK |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
Alphabet Inc., Amazon.com Inc., Apple Inc., Bennett Coleman and Co. Ltd., Chicken Soup for The Soul Entertainment Inc., Comcast Corp., Eros International Media Ltd., Hungama Digital Media Entertainment Pvt. Ltd., Lions Gate Entertainment Corp., Microsoft Corp., Mubi Inc., Netflix Inc., Shemaroo Entertainment Ltd, Sony Group Corp., Sun TV Network Ltd., The Walt Disney Co., Viacom18 Media Pvt. Ltd., Walmart Inc., Warner Bros Discovery Inc., and Zee Entertainment Enterprises Ltd. |
|
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
|
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Platform
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
