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The motorcycle advanced driver assistance system market size is forecast to increase by USD 799.3 million, at a CAGR of 9.59% between 2023 and 2028. The Motorcycle Advanced Driver Assistance System (ADAS) market is experiencing significant growth, driven by the increasing number of road accidents and the subsequent need for enhanced safety features. This trend is further fueled by the introduction of innovative products, such as collision avoidance systems, lane departure warnings, and electronic stability control. However, the dependence of ADAS systems on connectivity also presents challenges, including data security concerns and potential cyber-attack vulnerabilities. As the market continues to evolve, manufacturers must address these challenges while delivering advanced safety technologies to meet the growing demand for motorcycle safety.
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The market is witnessing significant growth due to the increasing demand for safety and convenience features in motorcycles. Electronic components play a crucial role in Motorcycle ADAS, with sensors being a key component. Ultrasonic sensor and image sensor are commonly used in Motorcycle ADAS for applications such as adaptive cruise control and adaptive headlights. Radar technology is also gaining popularity in Motorcycle ADAS for features like collision avoidance and lane departure warning. Major players in the Motorcycle ADAS market include Valeo and auto manufacturers like Honda, Yamaha, and Harley-Davidson. Motorbikes, including sport bikes, cruiser bikes, and touring bikes, are incorporating Motorcycle ADAS to cater to the needs of various customer segments. The sales channel for Motorcycle ADAS ranges from OEM to aftermarket. Innovative products from start-ups and established players are continuously influencing the market. The price range for Motorcycle ADAS components varies depending on the features offered. Some of the popular Motorcycle ADAS features include adaptive cruise control, traction control system, and anti-lock braking system (ABS). The market is expected to grow at a steady pace due to the increasing demand for safety and convenience in motorcycles.
Increasing number of road accidents is notably driving market growth. Motorcycle Advanced Driver Assistance Systems (ADAS) are becoming increasingly essential for ensuring rider safety in the face of rising road accidents. These systems utilize electronic components such as sensors, including ultrasonic sensors and image sensors, as well as radar technology. Motorcycle ADAS includes innovative products like adaptive cruise control, traction control systems, and anti-lock braking systems. Valeo, a leading automotive component manufacturer, is one of the major players in this market. The sales channel for motorcycle ADAS spans various segments, including propulsion systems for auto manufacturers, motorbikes for sport bikes, cruiser bikes, and touring bikes, and ride-hailing services.
Further, the European Commission has emphasized the importance of positioning motorcycle ADAS as a priority to reduce road accidents. Influencers and start-ups are driving the profitability of this market through pricing strategies, promotions, and the development of adaptive headlights. Motorcycle ADAS components, such as sensors and electronic control units, fall within a price range that is accessible to a broad consumer base. The market for motorcycle ADAS is expected to grow significantly due to the increasing demand for safety features in motorbikes. Thus, such factors are driving the growth of the market during the forecast period.
Introduction of innovative products is the key trend in the market. The global motorcycle Advanced Driver Assistance System (ADAS) market is witnessing significant growth due to the integration of electronic components in vehicles. Motorcycle ADAS comprises sensors such as ultrasonic sensors, image sensors, and radar systems, which enable features like adaptive cruise control, traction control system, and anti-lock braking system. Vendors are introducing innovative products to enhance motorcycle safety, such as Curve Speed Warning, an infrastructure-based intelligent communication system that provides a warning signal to riders about approaching curves.
Further, the European Commission is also promoting the adoption of motorcycle ADAS to reduce road accidents. Sales channels include auto component manufacturers, OEMs, and aftermarket. The price range for these components varies, with Valeo being a notable player in the market. Ride-hailing services and influencers are also promoting the adoption of motorcycle ADAS, contributing to profit growth for vendors. Thus, such trends will shape the growth of the market during the forecast period.
Dependence of ADAS system on connectivity leading to data security concerns is the major challenge that affects the growth of the market. Motorcycle Advanced Driver Assistance Systems (ADAS) incorporate electronic components such as sensors, including ultrasonic sensors and image sensors, radar, and propulsion system components like adaptive cruise control, traction control system, and anti-lock braking system. These innovative products are gaining popularity in various motorbike segments, including sport bikes, cruiser bikes, and touring bikes. Valeo, a leading automotive component manufacturer, is among the key players in this market. The European Commission is encouraging the adoption of ADAS in motorcycles to reduce road accidents. Ride-hailing services and influencers are also promoting the use of these safety systems.
However, the dependence of ADAS on connectivity raises data security concerns, as the system relies on data sharing among vehicles and objects. This challenge is hindering the growth of the market, especially in light of the rising trend of autonomous driving, which requires direct linkage of ADAS to a vehicle's communication system. Despite these concerns, the profit potential for manufacturers and start-ups offering price-competitive solutions and promotional strategies remains significant. Adaptive headlights and other advanced features are expected to further boost sales through various sales channels. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The ABS segment is estimated to witness significant growth during the forecast period. Motorcycle Advanced Driver Assistance Systems (ADAS) incorporate electronic components, including ultrasonic sensors, image sensors, and radar, to enhance vehicle safety. Motorcycle ADAS comprises an Electronic Control Unit (ECU), sensors, and a hydraulic unit. The sensors, affixed to the motorcycle wheels, transmit data on speed and acceleration to the ECU. The ECU processes this information and manages safety features such as adaptive cruise control, traction control system, and anti-lock braking system (ABS).
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The ABS segment accounted for USD 763.10 million in 2018. ABS functionality includes an ECU, sensors, and a hydraulic unit. Sensors attached to the wheels read vehicle speed and communicate this data to the ECU, which electronically monitors the data. If unusual readings are detected, such as tires over-speeding or skidding due to sudden braking, the ECU signals the hydraulic unit to pump brake fluid to the tires at a designated pressure. Sales channels for Motorcycle ADAS components include propulsion systems, auto manufacturers, motorbike OEMs, and start-ups specializing in innovative products. European Commission regulations and ride-hailing services are driving the demand for these safety systems. Adaptive headlights and pricing promotions are also influencing sales. Valeo, a leading automotive component manufacturer, offers a range of Motorcycle ADAS solutions for sport bikes, cruiser bikes, and touring bikes.
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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The Motorcycle Advanced Driver Assistance System (ADAS) market is witnessing significant growth due to the integration of electronic components in vehicles. Motorbikes, including sport bikes, cruiser bikes, and touring bikes, are now equipped with sensors such as ultrasonic sensors, image sensors, and radar to enhance safety features. Innovative products like adaptive cruise control, traction control system, and anti-lock braking system are becoming increasingly popular.
Moreover, sales channels are expanding beyond auto dealerships to include motorbike manufacturers, component suppliers, and ride-hailing services. The price range for these advanced systems varies, with Valeo, a leading component manufacturer, offering affordable solutions. The European Commission is also promoting the adoption of Motorcycle ADAS to reduce road accidents. Start-ups are entering the market with adaptive headlights and other positioning technologies, adding to the competition. Profitability in this market is influenced by pricing and promotions.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Motorcycle Advanced Driver Assistance Systems (ADAS) are revolutionizing the motorcycle industry by integrating electronic components to enhance vehicle safety and performance. Motorcycle ADAS includes sensors such as ultrasonic and image sensor, as well as radar technology. Valeo, a leading automotive component manufacturer, is one of the key players in this market. Motorcycle ADAS features like adaptive cruise control, traction control system, and anti-lock braking system are gaining popularity among motorbike enthusiasts. The European Commission is also promoting the adoption of these systems to reduce road accidents.
Further, the sales channel for Motorcycle ADAS is expanding beyond auto manufacturers to include ride-hailing services and positioning themselves as innovative products for influencers and consumers. The price range for these components varies, with sport bikes and cruiser bikes adopting these technologies more frequently than touring bikes. Innovative start-ups are also entering the Motorcycle ADAS market, offering adaptive headlights and other advanced features. Profitability in this market is driven by pricing and promotions, with companies focusing on developing cost-effective solutions while maintaining quality. Overall, Motorcycle ADAS is set to transform the motorcycle industry, offering enhanced safety and performance for riders.
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Industry Scope |
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Report Coverage |
Details |
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Page number |
152 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 9.59% |
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Market growth 2024-2028 |
USD 799.3 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
8.05 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
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Performing market contribution |
North America at 36% |
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Key countries |
US, China, India, Canada, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Bayerische Motoren Werke AG, Brakes India Pvt. Ltd., BWI Group, Continental AG, Ducati Motor Holding S.p.A, GUBELLINI s.a.s. di Diego Gubellini and C., Hitachi Ltd., Honda Motor Co. Ltd., Kawasaki Heavy Industries Ltd., Nissin Kogyo Co. Ltd., Piaggio and C. Spa, PIERER Mobility AG, Ride Vision Ltd., Rider Dome, Robert Bosch GmbH, Suzuki Motor Corp., TVS Motor Co. Ltd., Yamaha Motor Co. Ltd., and ZF Friedrichshafen AG |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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