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Since all mouth freshener manufacturers introduce almost similar products, they highly focus on the product’s packaging and design to differentiate their products from the competitors’. The flip-top design used in Ferrero’s Tic Tac candies and the slide open feature in Orbit and Wrigley’s gums are some of the creative packaging features companies have come up with to attract customers. Moreover, companies are also focusing on using packaging materials that can be recycled. For instance, Tic Tac has started using polypropylene as its packaging material. The company has claimed that the new packaging has helped the brand reduce its plastic usage by 296 tons in a year and also decrease greenhouse gas emissions by over 40%. Such advancements and innovation in packaging to drive customer demand is one of the factors that will aid the mouth freshener industry grow at a CAGR of almost 7% by 2022. For a complete list of drivers influencing the market’s growth, purchase Technavio’s full report.
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
PART 05: MARKET SIZING
PART 06: FIVE FORCES ANALYSIS
PART 07: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
PART 08: CUSTOMER LANDSCAPE
PART 09: REGIONAL LANDSCAPE
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
PART 12: MARKET TRENDS
PART 13: VENDOR LANDSCAPE
PART 14: VENDOR ANALYSIS
PART 15: APPENDIX
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