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The nail care products market size is estimated to grow by USD 5.96 billion at a CAGR of 4.3% between 2023 and 2028. The market's growth hinges on several factors, including the availability of non-toxic nail care solutions, the expansion of distribution networks, and increasing customer engagement via digital media platforms. The rising popularity of home salon services significantly boosts market share. App-based providers offering at-home grooming drive the demand for nail care products like nail polish removers, artificial nails, and new nail polish shades. This trend is anticipated to sustain nail care products market growth throughout the forecast period, reflecting a shift toward convenient, at-home beauty services and the importance of safe, accessible nail care products. Furthermore, innovations in nail care technology and products continue to attract a broader customer base, enhancing market expansion. Furthermore, the significant growth in the region is attributed to the increasing number of spas and salons, which are expected to fuel market expansion by offering specialized nail care and grooming services, including nail polish. Additionally, numerous offline promotions and cosmetic trials at shopping centers, such as hypermarkets and malls, are driving sales in the region.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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