Overview of the global carbonated ready-to-drink (RTD) tea market

Technavio's market research report predicts that the global carbonated ready-to-drink (RTD) tea market will grow at a CAGR of above 9% during the forecast period. The changing preferences of consumers from carbonated soft drinks to carbonated RTD tea is one of the primary factors driving this market's growth. People opt for RTD carbonated tea owing to its health benefits and presence of properties like the anti-oxidants and lower calorie content. The harmful effects of high-sugared drinks like the carbonated soft drinks have led to an increase in health impacts like obesity, tooth decay and erosion, kidney stones and many more, thus leading to the growth of alternatives like carbonated ready-to-drink teas.

In terms of geography, the Americas dominated the global carbonated ready-to-drink tea market during 2016 and is expected to continue the domination over the next four years. Factors like increasing demand for refreshing beverages with low or zero calorie count and growth in the demand from millennials will boost the demand for the global carbonated RTD market.

Competitive analysis and key vendors

The global carbonated RTD tea market's main growth factor depends on the growth of the distribution channels and reach the potential customers. One of the challenging tasks to succeed in this market is launching of RTD tea products in the right market place with the sturdy distribution network and communicating about the products to the intended consumers. Moreover, it is important for the manufacturers to have a detailed knowledge about the market culture, dynamics, the region's retail landscape, and consumer preferences while launching any new product in the market. The manufacturer's brand value, product range, pricing, and rest of the unique factors help accelerate the company's sales and increase the vendor share in the market.

Key vendors in the market are:

• Sunny Delight Beverages Co. (SDBC)
• Talking Rain
• TeaZazz
• Unilever

Other prominent vendors include Bhakti, SOTEA, SOUND, The J.M. Smucker Company, and The Verto Company LLC.

Segmentation by packaging form and analysis of the carbonated ready-to-drink tea market

• Bottled
• Metal Can

During 2016, the bottled packaging dominated the market share in the global carbonated RTD market. Polyethylene terephthalate (PET) and glass bottles are the most chosen forms of packaging, but the PET is the preferred option as they are lightweight, low-priced, and are available in different designs and colours contributing to the growth of the segment globally.

Segmentation by distribution channel and analysis of the carbonated ready-to-drink tea market

• Supermarkets and hypermarkets
• Convenience stores
• Independent retailers

As per Technavio's market research report, the supermarkets and hypermarkets distribution channel segment led the global carbonated RTD market during 2016. As supermarkets and hypermarkets are the key retail channels for the distribution of carbonated RTD tea, this segment is likely to witness augmented growth in the future. 

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global carbonated RTD tea market?
• What are the key market trends impacting the global carbonated RTD tea market?
• What are the challenges to market growth?
• Who are the key vendors in the global carbonated RTD tea market?
• What are the market opportunities and threats faced by the vendors in the global carbonated RTD tea market?
• What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global carbonated RTD tea market?

Technavio also offers customization on reports based on specific client requirement.

Related reports

• Global Herbal Tea Market 2016-2020
• Global Ready-To-Drink Green Tea Market 2017-2021
• Global Flavored Powder Drinks Market 2017-2021

To proffer clients insights into the dynamic supply landscape for the carbonated ready to drink tea market, Technavio takes into account the present market scenario and elaborates on the key trends and drivers affecting the non-alcoholic beverages industry. While analyzing this market space, the research analysts have noted that this industry is witnessing profound market advancements in terms of ready to drink and processed beverages, which is likely to create numerous business opportunities, both globally and regionally, to impact the overall food and beverage industry's growth. Our actionable market intelligence reports provide information on how major players like Grupo LALA, Lactalis, Nestle, Coca-Cola, PepsiCo, Suja Juice, The Hein-Celestial Group, Tesco, Citadelle, DRINKmaple, and Danone are shaping the market space by offering innovative flavors and naturally healthy drinks across the food and beverage sector.

By keeping in mind the fast-growing beverage segments within the non-alcoholic beverages industry, research analysts at Technavio have focused on several market insights to provide an intensive market analysis of the growth prospects and latest developments for the carbonated ready to drink tea market. This upcoming report also covers the market size and forecasts from an international perspective, segmentations, and buying behavior of consumers.  To give clients, an in-depth analysis of the global market scenario, Technavio's industry experts have focused on recent research and development, marketing, and planning of business operations to analyze the existing market space for new business opportunities. The reports curated by us help in identifying the growth prospects of various non-alcoholic beverages including hot drinks, juices, ready-to-drink tea and coffee, bottled water, energy drinks, and non-alcoholic beer and wine.

Our upcoming market intelligence report on carbonated ready to drink tea market also takes into consideration the growth of the other niche non-alcoholic beverages like tea and instant coffee, which are expected to grow at CAGRs of 4% and 6%, respectively by 2020. Besides such syndicated reports, Technavio also develops high-quality customized reports and provides strategic insights on non-alcoholic beverages, non-alcoholic beer, non-alcoholic wine, non-alcoholic cocktails, and non-alcoholic malt beverages.

The market report for carbonated ready to drink tea also identifies the key drivers, emerging trends, as well as the challenges that the non-alcoholic beverages industry is currently experiencing. It also presents insights into the changing supply landscape to give you a realistic picture of the future direction of the global food and beverage sector.