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The probiotic drinks market size has the potential to grow by USD 14.51 billion during 2020-2024, and the market’s growth momentum will accelerate during the forecast period.
This report provides a detailed analysis of the market by product (dairy drinks and juice drinks) and geography (North America, APAC, Europe, South America, and MEA). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Bio-K Plus International Inc., Fonterra Co-operative Group Ltd., Danone SA, Gujarat Cooperative Milk Marketing Federation Ltd., Harmless Harvest Inc., Lifeway Foods Inc., Nestle SA, NextFoods Inc., PepsiCo Inc., and Yakult Honsa Co. Ltd.
The market is currently fragmented and is expected to remain the same until the end of the forecast period. The market is witnessing collaborations between various vendors to enhance their product quality and outreach their products in the global market. Lifeway Foods Inc., Nestle SA, NextFoods Inc., PepsiCo Inc., and Yakult Honsa Co. Ltd. are some of the major market participants. Although the increasing awareness about probiotic beverages will offer immense growth opportunities, the contradictory perceptions about probiotic drinks will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
To help clients improve their market position, this probiotic drinks market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this probiotic drinks market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.
This report provides information on the production, sustainability, and prospects of several leading companies, including:
APAC accounted for the largest probiotic drinks market share in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. The growing health-conscious consumers will significantly influence probiotic drinks market growth in this region.
Almost 58% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for probiotic drinks in APAC. Market growth in this region will be faster than the growth of the market in other regions.
Probiotic dairy drinks include kefir, drinkable yogurts, and probiotic milk and are high in vitamin, folate, and riboflavin content, increasing their demand. Moreover, vendors are launching new dairy drink products with probiotics to gain a competitive edge through differentiation, contributing to the probiotic drinks market growth.
The growth of the probiotic drinks market share by the dairy drinks segment will be slower than the growth of the market by the juice drinks segments. This report provides an accurate prediction of the contribution of all the segments to the growth of the probiotic drinks market size.
The growing awareness about probiotic beverages is one of the critical factors that will drive probiotic drinks market growth over the forecast period. Many probiotic drink manufacturers are focusing on developing and introducing various varieties and flavors of probiotic drink products. They are also making efforts to communicate the health benefits of these products through extensive promotional campaigns. Beverage manufacturers are also showcasing their products as ideal sources of probiotics, which significantly helps in getting customer attention. As the consumers become more aware of probiotic beverages, the demand for these beverages will increase, leading to the growth in global probiotic drinks market size.
Executive Summary
Market Landscape
Market Sizing
Five Forces Analysis
Customer landscape
Drivers, Challenges, and Trends
Vendor Landscape
Vendor Analysis
Appendix
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