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The super fruit juices market size is forecast to increase by USD 7.50 billion at a CAGR of 9.74% between 2023 and 2028. The market is experiencing significant growth due to the increasing consumer interest in health and wellness. The market is driven by the health benefits associated with these juices, including their high nutrient content and antioxidant properties. Additionally, the emergence of new super fruits, such as camu camu, maqui berry, and acai, is expanding the product portfolio and attracting new consumers. However, the market faces challenges due to misleading claims made by some manufacturers regarding the health benefits of these juices. This can lead to consumer skepticism and hinder market growth. It is essential for manufacturers to ensure transparency and accuracy in their labeling and marketing efforts to maintain consumer trust and confidence.
The healthy beverages market is witnessing a significant growth due to the increasing consumer preference for nutrient-rich juices and functional drinks. Super fruit juices, which are rich in antioxidants, vitamins, and minerals, are gaining popularity as a healthy and refreshing option. These juices are made from a variety of fruits, including goji berries, pomegranates, acerola cherries, maqui berries, dragon fruit, kiwi, papaya, pineapple, passion fruit, watermelon, citrus fruits, grapefruit, grapes, apples, and pears. Fruit juice blends, cold-pressed juices, and fresh fruit blends are popular choices in the market. Exotic fruit juices, such as goji berry, pomegranate, and maqui berry drinks, are particularly popular due to their unique flavors and high nutritional value.
Vitamin-packed juices and heart-healthy juices are also in demand, as consumers seek out beverages that offer health benefits. Organic fruit juices are another trend in the market, as consumers look for natural and sustainable options. Functional beverages, which offer additional health benefits beyond basic hydration, are also gaining popularity. Overall, the market is expected to continue growing as consumers seek out healthy and nutritious beverage options.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The Offline segment is estimated to witness significant growth during the forecast period. The global market for super fruit juices encompasses a wide range of distribution channels, catering to consumers seeking healthy, nutrient-rich beverages. Traditional brick-and-mortar retailers, including grocery stores, supermarkets, and health food stores, play a significant role in the market's growth. These outlets carry an extensive selection of super fruit juices, often showcasing them prominently in dedicated sections or alongside other health-focused drinks. Convenience stores and corner shops are also vital in making these beverages easily accessible to those on-the-go. Juice bars and retail sections in fitness centers and gyms have gained popularity, providing post-workout refreshment for health-conscious consumers. Functional beverages, such as antioxidant-rich drinks, immunity-boosting juices, and energy-boosting elixirs, are increasingly popular.
These superfood drinks often incorporate exotic fruits like acai berries, goji berries, pomegranates, and maqui berries, as well as tropical fruits such as dragon fruit, kiwi, mangosteen, blueberries, cranberries, elderberries, guava, papaya, pineapple, passion fruit, watermelon, and citrus fruits. Organic fruit juices, cold-pressed, and fresh fruit blends are also gaining traction in the market. Lemonades, limeades, orange juices, and grapefruit drinks round out the diverse offerings in the market.
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The offline segment was valued at USD 5.40 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The European market is projected to expand at a moderate pace during the forecast period, driven by the increasing health consciousness among consumers. Despite concerns regarding the high sugar content in some super fruit juices, the market is expected to gain traction due to the rising preference for healthy, nutritious, and convenient food and beverage options. Consumers in Europe frequently consume juices, particularly during breakfast and snack times. Vendors in the region are capitalizing on this trend by introducing innovative super fruit juice products to boost their profitability. The European market is characterized by a significant consumption of functional beverages, including fruit juices, sports drinks, energy drinks, functional water, and probiotic drinks, particularly in countries like the UK.
Our super fruit juices market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
There has been an increasing demand for super fruit juices due to their acknowledged health advantages. The global market for super fruit juices is witnessing significant growth due to the increasing consumer preference for healthy beverages. With the rise in health consciousness, people are opting for nutrient-rich juices and functional drinks that are rich in antioxidants, vitamins, and minerals. Fruit juice blends made from exotic fruits like acai berry, goji berry, pomegranate, and maqui berry are gaining popularity as they offer numerous health benefits. These superfood drinks are known to boost immunity, provide energy, aid in detoxification, and support digestive and heart health. Moreover, organic fruit juices and cold-pressed juices made from fresh fruit blends are in high demand due to their natural and authentic taste.
Tropical fruits like dragon fruit, kiwi, papaya, pineapple, passion fruit, watermelon, and citrus fruits are commonly used to create these juices. Berries like blueberries, cranberries, elderberries, and noni fruit are also popular choices for their antioxidant properties. Functional beverages like acerola cherry drinks, guava juices, and mangosteen juices are gaining traction as they offer unique health benefits. Vitamin-packed juices and immunity-boosting drinks are particularly popular during the flu season. Energy-boosting beverages made from natural ingredients are also in demand among fitness enthusiasts and those with active lifestyles. Overall, the market is expected to continue its growth trajectory due to the increasing consumer awareness about the health benefits of natural and functional beverages.
The consumption of new superfruits has gained popularity due to their nutritional benefits, which include a high concentration of vitamins, minerals, and antioxidants. These fruits, such as acai, goji berries, and pomegranates, have been integrated into various food products and health supplements for their potential health advantages. Super fruit juices have gained significant popularity in the market of healthy beverages due to their nutrient-rich and antioxidant-packed properties. These functional drinks, which include fruit juice blends, superfood drinks, and exotic fruit juices, offer various health benefits. Aronia, for instance, is a nutrient-dense fruit with three times the antioxidant content of blueberries, providing high levels of anthocyanin and vitamin C. Buffaloberry, another super fruit, is rich in antioxidants that lower the risk of certain cancers and slow cellular aging. Gac, a lesser-known super fruit, boasts an impressive nutritional profile, with 70 times the lycopene content and ten times the beta-carotene content of tomatoes and carrots, respectively.
Consumption of Gac can help lower the risk of heart disease, muscular degeneration, and inhibit the growth of certain cancers. Other super fruit juices, such as acai berry drinks, goji berry juices, pomegranate juices, and maqui berry juices, offer an array of health benefits, including improved immunity, energy boost, detoxification, and digestive health. Dragon fruit juices, kiwi fruit drinks, noni fruit juices, mangosteen juices, blueberry juices, cranberry drinks, elderberry juices, guava fruit juices, papaya juices, pineapple blends, passion fruit drinks, watermelon juices, citrus fruit blends, and lemonades or limeades, are some of the popular super fruit juice options that cater to diverse tastes and health requirements.
Cold-pressed juices and fresh fruit blends are increasingly gaining traction in the market due to their high nutritional value and lack of added sugars or preservatives. Tropical fruit juices and berry juices are particularly popular for their vitamin-packed content and immunity-boosting properties. These vitamin-rich, antioxidant-infused beverages cater to various health concerns, making them a must-have in a balanced and nutritious diet.
Misleading claims can negatively impact the growth of the market by eroding consumer trust and confidence. It is crucial to maintain truthfulness and accuracy in marketing efforts to foster long-term success for this industry. The market for healthy beverages, including nutrient-rich juices and antioxidant-drinks, continues to expand as consumers seek out functional and vitamin-packed options. Fruit juice blends infused with superfoods like acai berries, goji berries, pomegranates, and maqui berries, among others, have gained popularity as immunity-boosting and energy-boosting beverages. Exotic fruit juices, such as dragon fruit, kiwi, mangosteen, and noni fruit drinks, offer unique flavors and health benefits. However, transparency and authenticity are crucial concerns for consumers. Vendors promoting super fruit juices must ensure that their labels accurately reflect the product's contents, with no added sugars, artificial flavors, colors, or preservatives. Misrepresentation, as seen in recent lawsuits against companies like The Coca-Cola Co.
For their Simply Tropical Juice, can damage consumer trust and reputation. Cold-pressed juices and fresh fruit blends, free from dilution with conventional fruit liquids or water, remain preferred choices for those seeking authentic, nutrient-dense options. The market includes a wide range of tropical and citrus fruit juices, such as guava, papaya, pineapple, passion fruit, watermelon, and citrus blends, including lemonades and limeades, as well as orange and grapefruit drinks.
The super fruit juices market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Asahi Group Holdings Ltd: The company provides a selection of super fruit juices in flavors including cloudy apple, cranberry, and pomegranate.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The global market for healthy beverages is experiencing significant growth due to the increasing consumer preference for nutrient-rich juices and functional drinks. Antioxidant-rich drinks, such as fruit juice blends and superfood drinks, are gaining popularity as they offer numerous health benefits. Exotic fruit juices, including those made from acai berries, goji berries, pomegranates, and maqui berries, are in high demand due to their unique flavors and nutritional properties. Immunity-boosting and energy-boosting beverages are also popular choices, especially during the cold and flu season. Detox drinks and digestive health juices are gaining traction as consumers seek natural ways to maintain their overall health.
Heart-healthy juices, such as those made from berries and citrus fruits, are another growing segment. Organic fruit juices and cold-pressed juices are preferred by health-conscious consumers for their freshness and purity. Fresh fruit blends, tropical fruit juices, and pineapple blends are popular choices for their refreshing taste and nutritional value. Lemonades, limeades, and orange juices continue to be consumer favorites, while grapefruit drinks and citrus fruit blends offer a tangy twist. Overall, the market for healthy and functional beverages is expected to grow significantly in the coming years, driven by consumer demand for nutritious and convenient drink options.
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Market Scope |
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Report Coverage |
Details |
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Page number |
165 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 9.74% |
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Market growth 2024-2028 |
USD 7.50 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
8.84 |
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Regional analysis |
Europe, North America, APAC, Middle East and Africa, and South America |
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Performing market contribution |
North America at 35% |
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Key countries |
US, China, Germany, UK, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Asahi Group Holdings Ltd., Australian Fruit Juice S Pte Ltd., Bostan Juice, Campbell Soup Co., Del Monte Pacific Ltd., Eckes Granini Group GmbH, ITC Ltd., Keurig Dr Pepper Inc., Nam Viet Food Processing JSC, Nestle SA, Nutricane Beverages Pvt. Ltd, Ocean Spray Cranberries Inc., ONEBEV USA Ltd, PepsiCo Inc., Symrise AG, The Coca Cola Co., The Kraft Heinz Co., The Wonderful Co. LLC, Welch Foods Inc., and Citrus World Inc |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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