An overview of the maple water market

Technavio’s market research analyst expects the global maple water market to register a CAGR of more than 30% between 2016 and 2020. Maple water is a trending drink, which is likely to witness a remarkable growth like coconut water during the forecast period. With the right marketing strategies and promotional methods undertaken by companies, the overall tree water market, which includes maple water, detox water, birch sap, cactus water, and watermelon water, is envisaged to reach a market value of more than $2 billion by 2025.

The maple water market has huge growth potential owing to growing demand for organic and natural products and health-conscious population across the globe. Maple water has 46 bioactive nutrients including phytonutrients unique to tree waters, which can help boost immune health, aid in the prevention of degenerative diseases, and also act as a pre-biotic helping in the digestion. These health benefits have increased its popularity among consumers, thus escalating the growth of the overall market.

 Segmentation of the maple water market by product

• Flavored
• Unflavored

Maple water is natural in nature and is vastly available in the raw and unflavored format. Hence, this has led to the massive dominance of the unflavored segment in this market. This segment has a significant market share of 99.89% as of 2015, and this trend is expected to continue during the forecast period.

Geographical segmentation of the maple water market

• APAC
• Americas
• EMEA

The global maple water market was dominated by the Americas with a market share of about 94% in 2015, followed by EMEA and APAC. The increasing popularity of new beverages among the people is one of the major drivers contributing to the growth of the maple water in this region.

Competitive landscape and key vendors

The global maple market is still in its nascent stage with the presence of very few suppliers. Hence, it offers a huge scope for the entry of new players in the market. The existing players in the market are already competing on the basis of price, quality, innovation, service, packaging, distribution, and promotion to establish themselves in the market.

The leading vendors in the market are -

• Citadelle
• DRINKmaple
• Eau D'erable Pure Oviva
• Happy Tree
• SEVA Maple Water
• Vertical Water

Key questions answered in the report

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global maple water market?
• What are the key market trends impacting the growth of global maple water market?
• What are the challenges to market growth?
• Who are the key vendors in the global maple water market?
• What are the market opportunities and threats faced by the vendors in the global maple water market?
• Trending factors influencing the market shares for APAC, the Americas, and EMEA.
• What are the key outcomes of the five forces analysis of the global maple water market?

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