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The hair color market size has surged to increase by USD 9.86 billion at a CAGR of 5.78% between 2023 and 2028 showing a YOY growth of 4.67%.
Rising demand for novelty hair colors leading to segment premiumization is notably driving the market growth. Novelty hair colors have shown significant growth over a period. These products have gained popularity and visibility, particularly among male customers. Men mostly use novelty hair colors as a fashion statement because they are trendy and have a high aesthetic appeal. These hair colors include blue, orange, yellow, and purple. This type of hair color is most popular among millennials. It has gained business not only in the developed countries of North America and Europe but also has considerable penetration in APAC countries. However, the high demand for these colors across the region makes them more expensive than regular hair colors. This will propel the growth of the hair color market concerning price during the forecast period.
| Page Number | 171 |
| Forecast period | 2024-2028 |
| Historic period | 2018 - 2022 |
| List of Charts and Table | 183 |
| Growth momentum & CAGR | 5.78% |
| Market Growth 2024-2028 | USD 9.86 billion |
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The rising popularity of vibrant and unconventional hair colors is an emerging trend shaping the market growth. Consumers are more willing to experiment with hair color, moving away from standard colors and toward bold and brilliant hues. The rise of social media platforms such as Instagram has also influenced the trend toward unusual hair colors. People are more exposed to imaginative and colorful hairstyles and are motivated to try them out. This has resulted in a trend toward personalized beauty, with customers seeking products and services tailored to their unique needs and preferences.
However, to suit evolving consumer preferences, manufacturers are reacting by offering more hair color options, including various colorful and unique colors. Thus, the rising popularity of vibrant and unconventional hair colors is expected to drive the growth of the hair color market during the forecast period.
Allergic reactions and other harmful effects of hair color products is a significant challenges hindering market growth. Hair colors are part of hair care products of the personal care products segment. However, several hair colors available in the market can induce allergies affecting the skin and hair. These can also lead to harmful diseases such as cancer and skin disorders. The primary perpetrator of allergies is a substance called paraphenylenediamine (PPD). The most common symptoms of these allergies include an itchy scalp, redness and swelling of the scalp, swelling around the eyes and eyelids, and scaly skin around the eyes, nose, and face.
Additioally, PPD has been proven to cause damage to human DNA cells, which leads to cancer. Resorcinol, another chemical present in hair colors, is an endocrine-disrupting chemical that can lead to breast cancer by disrupting the natural balance of hormones. Thus, such allergies and severe diseases are major hindrances to the growth of the global hair color market. These allergies and other ill effects of using hair color lower the volume of sales of the market, which, in turn, hinders the growth of the market during the forecast period.
The permanent segment is estimated to witness significant growth during the forecast period. The permanent hair coloring process is also known as oxidation, as this process mixes an oxidizer like hydrogen peroxide and ammonia with the coloring agent before application. It does not have to be applied as often as semi-permanent or temporary hair colors. The composition and formulation of permanent color products are complex, as the chemical composition of this process is critical. Therefore, manufacturers put considerable effort into achieving a long-lasting color that minimizes damage to the strength and elasticity of hair.
The permanent segment was the largest and was valued at USD 15.85 billion in 2018. Furthermore, many millennials who prefer not to color their hair frequently are procuring permanent hair colors that are fade-resistant. Fade-resistant permanent hair colors reduce the need to recolor or the use of color toners on the hair when frequently exposed to the environment. Many global vendors offer permanent hair colors that are fade-resistant and require minimal color maintenance. For instance, under Wella Professionals, Coty Inc. offers Wella Color Charm Permanent Liquid Color, a fade-resistant and long-lasting hair color solution. This product is made with liquid technology, which saturates, penetrates, and fuses with the hair to deliver vibrant colors. Such application-based hair colors available in the global market are expected to drive the growth of the permanent hair color segment, which, in turn, boosts the growth of the hair color market during the forecast period.
As semi-permanent hair color comprises coloring agents that color hair for a short duration, the frequency of usage is higher than its permanent counterpart. However, various companies in the global market are offering semi-permanent hair colors that allow the customization of color shades and keep the hair healthy. For instance, under the brand Joico, Henkel AG & Co. KGaA offers the Joico Vero K-PAK Color Intensity Semi-Permanent Hair Color, which is available in a wide range of shades that can be mixed to customize hair colors as per the consumer's choices. Such types of semi-permanent hair colors are popular among consumers from the fashion industry who need to change their hair frequently as per the occasion, which also influences many individual consumers to apply semi-permanent colors that do not last longer but only during a stipulated time. Therefore, the factors mentioned above are expected to drive the growth of the semi-permanent market segment during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The UK, France, and Germany are the major contributors to the hair color market in Europe. LOreal SA, Henkel AG & Co. KgaA, and NATULIQUE Ltd. are some of the prominent vendors operating in the hair color market in the region. The hair color market in the region is expected to grow significantly during the forecast period, owing to intense competition among companies, leading to the expansion of distribution networks and the adoption of multichannel marketing strategies, especially in Western European countries. The micro factors leading to the high revenue from Europe are the high disposable income of consumers and high purchasing power parity and per capita income.
However, the larger players in the hair color market in Europe are involved in in-depth research, new product development, and product innovation activities. The mass production of hair color variants can be attained on a more efficient level through advances in manufacturing technologies and the use of modern innovations. At the same time, efforts are being made to introduce new hair color formulations aimed at an untapped audience that will generate a greater brand appeal. Therefore such factors are expected to drive the market growth during the market growth.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Amway Corp. - This segment focuses on offering hair colors such as COLOUR CREATION permanent hair colours.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The hair color market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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Hair Color Market Scope |
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Report Coverage |
Details |
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Base year |
2023 |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.67 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 29% |
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Key countries |
US, China, Germany, UK, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amway Corp., BIRDS OF PARADYES, Cadiveu Professional, Chatters GP Inc., Coty Inc., Godrej and Boyce Manufacturing Co. Ltd., Henkel AG and Co. KGaA, Honasa Consumer Pvt. Ltd., John Paul Mitchell Systems, Kao Corp., LOreal SA, Madison Reed Inc., Moroccanoil Inc., NATULIQUE Ltd., Natura and Co Holding SA, NATURIGIN, Revlon Inc., Shiseido Co. Ltd., Surya Brasil, The Estee Lauder Companies Inc., Tints of Nature, and Tish and Snooky NYC Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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