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The online video platform market size is forecast to increase by USD 2.20 billion, at a CAGR of 21.57% between 2023 and 2028. An increase in streaming services, driven by the popularity of platforms like Netflix, Amazon Prime Video, and Disney+, is driving market growth. Additionally, the growth in mobile video consumption, as more people access video content on smartphones and tablets, is contributing to market expansion. Moreover, the increase in user-generated content, particularly on platforms like YouTube and TikTok, is also fueling market growth. It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
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The market is rapidly evolving with the rise of live streaming and video content consumption on smartphones and handheld devices. These platforms enable users to monetize their content through channels, competing with traditional cable and satellite television. Companies like Comcast are adopting Over the Top (OTT) services and Video on Demand (VOD) to cater to changing viewer preferences. OVPs utilize wireless telecom networks, including 4G and 5G, for seamless video delivery. They also offer services like transcoding, content management, and online video advertising for media and entertainment organizations. Some platforms are open source or offer free services, while others provide Software as a Service (SaaS) solutions for publishing, tracking, and storing video content. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increase in streaming services is notably driving market growth. Customers now have more options for watching TV shows, movies, and original content online owing to the growth of streaming services like Netflix, Amazon Prime Video, and Disney+. These services have become more popular, revolutionizing how people watch videos and upending established TV and movie distribution systems. They can easily manage their television content, store videos, and publish them on various platforms. Additionally, open-source and free online video platforms offer cost-effective solutions for businesses looking to reach their audience through online video advertising. This has made it possible for new players to enter the market and face off against established businesses.
Furthermore, the rise of smartphones and handheld devices has made live streaming more accessible, allowing users to watch live streams or video on demand (VOD) content from Over the Top (OTT) platforms like Comcast's streaming service and other Online Video Platforms (OVPs). Additionally, the increase in streaming services is also driving innovation in the market. Original content is receiving significant investment from businesses and is now a key differentiator for streaming services. As a result, high-caliber television programs and films have been made, and new talent has had opportunities to break into the industry. Hence, all these factors are contributing to the growth of the global market and are expected to continue during the forecast period.
Live streaming of videos is an emerging trend in the market growth. Online videos are now a vital component of marketers' and brands' strategic business plans for influencing consumers' purchasing decisions. Additionally, brand owners started using live video streaming as the standard norm. Real-time Internet broadcasts are referred to as live streaming. For B2C and B2B communication, inventive live streaming and campaigns have become a viable options. Numerous social media sites, including Facebook, YouTube, Snapchat, and Twitter, have invested heavily in improving live-streaming services.
Moreover, the speed at which videos stream over the Internet will increase with live streaming. By 2021, video streaming will account for more than 80% of all Internet traffic. Brands are using live streaming to offer online tutorials, product launches, news and politics, humor, and regular series as it adds distinctive elements to digital communication. To monetize live streaming, brands use micropayments, mid-roll video advertising, and social platform payments. Thus, these factors tend to grow the global market during the forecast period.
The free open-source video platform is a major challenge impeding the market growth. The popularity of video content is rising as more people around the world gain access to the Internet. Online videos are becoming an essential part of how brands are enhancing their online presence. Examples of free video hosting websites include Blip.tv, Metacafe, and YouTube. These free video platforms offer millions of videos on just about any subject. Additionally, they offer venues for commercial content.
Further, as free video hosting services are becoming extremely popular, paid platforms are up against fierce competition. Customers are not required to pay to watch videos online. Watching free services like live TV shows, sporting events, movies, and news is possible with a good Internet connection. For instance, YouTube offers better quality services in HD and standard definition (SD) for its viewers to watch live sports, programs, music, and movies online. Customers can stream content at their convenience, and it is available to audiences everywhere. Therefore, such factors will hinder the growth of the global market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the individuals segment will be significant during the forecast period. Many users consider social media to be a crucial platform because they can share content without having to be members of organizations. Individuals can use these platforms to express their opinions on various products and advertisements.
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The individuals segment was valued at USD 256.00 million in 2018. Around 80% to 85% of people worldwide give user-generated videos more credibility than information from other sources. Therefore, established branded content is in danger from user-generated content. Individuals can produce videos for entertainment and education, or to express their opinions on products and services. Positive user-generated content has the power to improve how products and services are used. Moreover, these platforms also make a lot of money from individual Internet videos. Hence, such factors will drive the growth of the market segment during the forecast period.
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APAC is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC is the largest and fastest-growing region in the global market. The significant market share held by the region can be attributed to the expansion of Internet access and the acceptance of online videos in Southeast Asia. Countries like China, Thailand, Indonesia, and Vietnam offer growth potential due to the increasing use of smartphones and the Internet. In 2020, more than 79% of people in Southeast Asia used smartphones, and 69% had access to the Internet. More people started watching mobile devices as a result, which helped the APAC market make significant profits. Additionally, the use of mobile apps for video game promotion is a significant trend in this region. The majority of regional mobile gamers use mobile apps to find new games. Hence, all these factors will thus drive the growth of the market in APAC during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is experiencing rapid growth, driven by the increasing demand for 4G networks and the rollout of 5G networks. Companies like Bambuser are revolutionizing the industry with their innovative approaches. With the rise of e-learning businesses and video-based marketing content, OVPs are becoming essential for businesses. Data security threats remain a concern, prompting the need for secure platforms. OVPs offer desktop and mobile applications, making video content accessible on smartphones and tablets. Transcoding and video analytics are key features, enhancing the user experience. The market's profitability is evident, with a growing expenditure on online video advertisement and a global shift towards SaaS models for video content management and delivery. The market is witnessing significant growth due to the increasing demand for commercial video platforms. These platforms offer various features such as transcoding, video content management, and delivery. The market is driven by the rising expenditure on online video advertisement and the availability of free online video content. Smartphones play a crucial role in accessing these platforms, making them highly accessible.
Further, the shift towards SaaS models has made OVPs more profitable and scalable, catering to large-scale audiences. Integration with interfaces (API) allows for seamless video sharing and playback across different devices, further driving the growth of the global OVP market. Also, the market is experiencing significant growth, driven by various factors. Embed codes enable seamless integration of videos into websites, enhancing user engagement. Smartphones play a pivotal role in accessing OVPs, increasing their popularity. The availability of free online video content attracts a large user base, driving traffic to these platforms. OVPs, offered as SaaS (Software as a Service), provide scalability and cost-effectiveness, addressing investment issues. These platforms also offer Transcode capabilities, ensuring compatibility across devices and links. Video content delivery network and Free online video availability further enhance the user experience, making the OVP (Online Video Platform) market a key player in the digital landscape.
Further, the online video platform (OVP) market is experiencing unprecedented growth, fueled by the widespread adoption of the 5G network and the surge in e-learning businesses. These platforms, ranging from commercial video platform to private server-structured system, offer seamless video content management and upload capabilities, revolutionizing how content is consumed and shared. As expenditure of online video advertisement rises, the demand for global online video platform market services intensifies. With features like channel creation and track analytics, OVPs cater to diverse needs, from entertainment to education. Moreover, the hosting service's website provides the infrastructure needed for OVPs to thrive, ensuring a robust and engaging user experience in the ever-expanding realm of digital video content.
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Market Scope |
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Report Coverage |
Details |
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Page number |
171 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 21.57% |
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Market Growth 2024-2028 |
USD 2.20 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
16.09 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 40% |
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Key countries |
US, Germany, UK, China, and India |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adobe Inc., Akamai Technologies Inc., Alphabet Inc., Bharti Airtel Ltd., Brightcove Inc., Comcast Corp., Dacast Inc., International Business Machines Corp., Kaltura Inc., MediaMelon Inc., MediaPlatform Inc., Panopto Inc., Piksel srl, Samba Mobile Multimidia SA, Telstra Corp. Ltd., Viacom18 Media Pvt. Ltd., Vimeo.com Inc., Viostream, Wistia Inc., and Youku Tudou Inc. |
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Market dynamics |
Parent market analysis, Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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