Out of Home Advertising Market by Platform, Type, and Geography - Forecast and Analysis 2023-2027

1 Executive Summary

• 1.1 Market overview
  • Exhibit 01: Executive Summary – Chart on Market Overview
  • Exhibit 02: Executive Summary – Data Table on Market Overview
  • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
  • Exhibit 04: Executive Summary – Chart on Market by Geography
  • Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
  • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
  • Exhibit 07: Executive Summary – Chart on Incremental Growth
  • Exhibit 08: Executive Summary – Data Table on Incremental Growth
  • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Exhibit 10: Parent market
  • Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
  • Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis
  • Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027
  • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
  • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
  • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
  • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global out of home advertising market 2017 - 2021
  • Exhibit 18: Historic Market Size – Data Table on Global out of home advertising market 2017 - 2021 ($ million)

• 4.2 Platform Segment Analysis 2017 - 2021
  • Exhibit 19: Historic Market Size – Platform Segment 2017 - 2021 ($ million)

• 4.3 Type Segment Analysis 2017 - 2021
  • Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021
  • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021
  • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers
  • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers
  • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants
  • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes
  • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
  • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
  • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Platform

• 6.1 Market segments
  • Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
  • Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)

• 6.2 Comparison by Platform
  • Exhibit 32: Chart on Comparison by Platform
  • Exhibit 33: Data Table on Comparison by Platform

• 6.3 Physical outdoor advertising - Market size and forecast 2022-2027
  • Exhibit 34: Chart on Physical outdoor advertising - Market size and forecast 2022-2027 ($ million)
  • Exhibit 35: Data Table on Physical outdoor advertising - Market size and forecast 2022-2027 ($ million)
  • Exhibit 36: Chart on Physical outdoor advertising - Year-over-year growth 2022-2027 (%)
  • Exhibit 37: Data Table on Physical outdoor advertising - Year-over-year growth 2022-2027 (%)

• 6.4 Digital outdoor advertising - Market size and forecast 2022-2027
  • Exhibit 38: Chart on Digital outdoor advertising - Market size and forecast 2022-2027 ($ million)
  • Exhibit 39: Data Table on Digital outdoor advertising - Market size and forecast 2022-2027 ($ million)
  • Exhibit 40: Chart on Digital outdoor advertising - Year-over-year growth 2022-2027 (%)
  • Exhibit 41: Data Table on Digital outdoor advertising - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Platform
  • Exhibit 42: Market opportunity by Platform ($ million)

7 Market Segmentation by Type

• 7.1 Market segments
  • Exhibit 43: Chart on Type - Market share 2022-2027 (%)
  • Exhibit 44: Data Table on Type - Market share 2022-2027 (%)

• 7.2 Comparison by Type
  • Exhibit 45: Chart on Comparison by Type
  • Exhibit 46: Data Table on Comparison by Type

• 7.3 Billboards - Market size and forecast 2022-2027
  • Exhibit 47: Chart on Billboards - Market size and forecast 2022-2027 ($ million)
  • Exhibit 48: Data Table on Billboards - Market size and forecast 2022-2027 ($ million)
  • Exhibit 49: Chart on Billboards - Year-over-year growth 2022-2027 (%)
  • Exhibit 50: Data Table on Billboards - Year-over-year growth 2022-2027 (%)

• 7.4 Shelters - Market size and forecast 2022-2027
  • Exhibit 51: Chart on Shelters - Market size and forecast 2022-2027 ($ million)
  • Exhibit 52: Data Table on Shelters - Market size and forecast 2022-2027 ($ million)
  • Exhibit 53: Chart on Shelters - Year-over-year growth 2022-2027 (%)
  • Exhibit 54: Data Table on Shelters - Year-over-year growth 2022-2027 (%)

• 7.5 Transit displays - Market size and forecast 2022-2027
  • Exhibit 55: Chart on Transit displays - Market size and forecast 2022-2027 ($ million)
  • Exhibit 56: Data Table on Transit displays - Market size and forecast 2022-2027 ($ million)
  • Exhibit 57: Chart on Transit displays - Year-over-year growth 2022-2027 (%)
  • Exhibit 58: Data Table on Transit displays - Year-over-year growth 2022-2027 (%)

• 7.6 Street furniture - Market size and forecast 2022-2027
  • Exhibit 59: Chart on Street furniture - Market size and forecast 2022-2027 ($ million)
  • Exhibit 60: Data Table on Street furniture - Market size and forecast 2022-2027 ($ million)
  • Exhibit 61: Chart on Street furniture - Year-over-year growth 2022-2027 (%)
  • Exhibit 62: Data Table on Street furniture - Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Type
  • Exhibit 63: Market opportunity by Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Exhibit 65: Chart on Market share by geography 2022-2027 (%)
  • Exhibit 66: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison
  • Exhibit 67: Chart on Geographic comparison
  • Exhibit 68: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
  • Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
  • Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
  • Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
  • Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
  • Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ million)
  • Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
  • Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
  • Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
  • Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ million)
  • Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
  • Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
  • Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
  • Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ million)
  • Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ million)
  • Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
  • Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027
  • Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
  • Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
  • Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
  • Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
  • Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ million)
  • Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ million)
  • Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
  • Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
  • Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ million)
  • Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ million)
  • Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
  • Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
  • Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
  • Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
  • Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
  • Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027
  • Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ million)
  • Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ million)
  • Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
  • Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027
  • Exhibit 105: Chart on Japan - Market size and forecast 2022-2027 ($ million)
  • Exhibit 106: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
  • Exhibit 107: Chart on Japan - Year-over-year growth 2022-2027 (%)
  • Exhibit 108: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography
  • Exhibit 109: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges
  • Exhibit 110: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
  • Exhibit 111: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
  • Exhibit 112: Overview on factors of disruption

• 11.4 Industry risks
  • Exhibit 113: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
  • Exhibit 114: Vendors covered

• 12.2 Market positioning of vendors
  • Exhibit 115: Matrix on vendor position and classification

• 12.3 Adams Outdoor Advertising
  • Exhibit 116: Adams Outdoor Advertising - Overview
  • Exhibit 117: Adams Outdoor Advertising - Product / Service
  • Exhibit 118: Adams Outdoor Advertising - Key offerings

• 12.4 APG SGA Allgemeine Plakatgesellschaft AG
  • Exhibit 119: APG SGA Allgemeine Plakatgesellschaft AG - Overview
  • Exhibit 120: APG SGA Allgemeine Plakatgesellschaft AG - Product / Service
  • Exhibit 121: APG SGA Allgemeine Plakatgesellschaft AG - Key offerings

• 12.5 Asiaray Media Group
  • Exhibit 122: Asiaray Media Group - Overview
  • Exhibit 123: Asiaray Media Group - Business segments
  • Exhibit 124: Asiaray Media Group - Key offerings
  • Exhibit 125: Asiaray Media Group - Segment focus

• 12.6 Burkhart Advertising Inc.
  • Exhibit 126: Burkhart Advertising Inc. - Overview
  • Exhibit 127: Burkhart Advertising Inc. - Product / Service
  • Exhibit 128: Burkhart Advertising Inc. - Key offerings

• 12.7 Clear Channel Outdoor Holdings Inc.
  • Exhibit 129: Clear Channel Outdoor Holdings Inc. - Overview
  • Exhibit 130: Clear Channel Outdoor Holdings Inc. - Business segments
  • Exhibit 131: Clear Channel Outdoor Holdings Inc. - Key offerings
  • Exhibit 132: Clear Channel Outdoor Holdings Inc. - Segment focus

• 12.8 Daktronics Inc.
  • Exhibit 133: Daktronics Inc. - Overview
  • Exhibit 134: Daktronics Inc. - Business segments
  • Exhibit 135: Daktronics Inc. - Key news
  • Exhibit 136: Daktronics Inc. - Key offerings
  • Exhibit 137: Daktronics Inc. - Segment focus

• 12.9 Drury Displays Inc.
  • Exhibit 138: Drury Displays Inc. - Overview
  • Exhibit 139: Drury Displays Inc. - Product / Service
  • Exhibit 140: Drury Displays Inc. - Key offerings

• 12.10 Fairway Outdoor LLC
  • Exhibit 141: Fairway Outdoor LLC - Overview
  • Exhibit 142: Fairway Outdoor LLC - Product / Service
  • Exhibit 143: Fairway Outdoor LLC - Key offerings

• 12.11 Global Media and Entertainment Ltd.
  • Exhibit 144: Global Media and Entertainment Ltd. - Overview
  • Exhibit 145: Global Media and Entertainment Ltd. - Product / Service
  • Exhibit 146: Global Media and Entertainment Ltd. - Key offerings

• 12.12 IZON Global Media
  • Exhibit 147: IZON Global Media - Overview
  • Exhibit 148: IZON Global Media - Product / Service
  • Exhibit 149: IZON Global Media - Key offerings

• 12.13 JCDecaux SE
  • Exhibit 150: JCDecaux SE - Overview
  • Exhibit 151: JCDecaux SE - Business segments
  • Exhibit 152: JCDecaux SE - Key news
  • Exhibit 153: JCDecaux SE - Key offerings
  • Exhibit 154: JCDecaux SE - Segment focus

• 12.14 Lamar Advertising Co.
  • Exhibit 155: Lamar Advertising Co. - Overview
  • Exhibit 156: Lamar Advertising Co. - Product / Service
  • Exhibit 157: Lamar Advertising Co. - Key offerings

• 12.15 Lightbox OOH Video Network
  • Exhibit 158: Lightbox OOH Video Network - Overview
  • Exhibit 159: Lightbox OOH Video Network - Product / Service
  • Exhibit 160: Lightbox OOH Video Network - Key offerings

• 12.16 OUTFRONT Media Inc.
  • Exhibit 161: OUTFRONT Media Inc. - Overview
  • Exhibit 162: OUTFRONT Media Inc. - Business segments
  • Exhibit 163: OUTFRONT Media Inc. - Key offerings
  • Exhibit 164: OUTFRONT Media Inc. - Segment focus

• 12.17 Stroer SE and Co. KGaA
  • Exhibit 165: Stroer SE and Co. KGaA - Overview
  • Exhibit 166: Stroer SE and Co. KGaA - Business segments
  • Exhibit 167: Stroer SE and Co. KGaA - Key offerings
  • Exhibit 168: Stroer SE and Co. KGaA - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist
  • Exhibit 169: Inclusions checklist
  • Exhibit 170: Exclusions checklist

• 13.3 Currency conversion rates for US$
  • Exhibit 171: Currency conversion rates for US$

• 13.4 Research methodology
  • Exhibit 172: Research methodology
  • Exhibit 173: Validation techniques employed for market sizing
  • Exhibit 174: Information sources

• 13.5 List of abbreviations
  • Exhibit 175: List of abbreviations