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The report offers extensive research analysis on the Outdoor Backpacks Market, with a categorization based on Distribution Channel, including specialty stores, department stores, hypermarkets and supermarkets, online, and warehouse clubs. It further segments the market by Type, encompassing 15-60 liters and above 60 liters. Additionally, the report provides Region segmentation, covering APAC, Europe, North America, Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD million) for all the mentioned segments. It also includes an in-depth analysis of the increasing urbanization rate, the growing preference for customized outdoor backpacks, and the fluctuating raw material costs of backpacks.
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The integration of features found in smart backpacks, such as charging ports and GPS, is enhancing the functionality and appeal of outdoor gear. Additionally, the rising demand for hiking gear and equipment and outdoor apparel is fueling market expansion. Consumers are seeking durable, versatile, and technologically advanced backpacks to support their outdoor adventures, driving the growth of the outdoor backpacks market during this period. Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the outdoor backpack market. One of the major companies in the market include:
Amer Sports Corp: The company offers outdoor backpacks under the brands Salomon, Atomic, and Armada.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
AMG Group Ltd., Authentic Brands Group LLC, BearMade, Cascade Designs Inc., Clarus Corp., Columbia Sportswear Co., Dakine IP Holdings LP, Deuter Sport GmbH, Exxel Outdoors LLC, Helen of Troy Ltd., Newell Brands Inc., Patagonia Inc., Samsonite International SA, Thule Sweden AB, Timbuk2 Designs Inc., VAUDE Sport GmbH and Co. KG, VF Corp., Vista Outdoor Inc., and Wildcraft India Pvt. Ltd.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Our researchers analyzed the data with 2023 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing urbanization rate is notably driving market growth. The urban population is rising in both developed and developing nations. In addition, the global population is shifting from rural to urban and semi-urban areas. For instance, in 2020, the urbanization rate for North America, Europe, APAC, and South America was 82.55%, 77%, 72%, and 81%, respectively. Moreover, according to the World Bank, by 2050, India, China, Indonesia, Nigeria, and the US will most likely have the largest urban populations on the planet. Therefore, this has led to an increase in the income level of consumers and subsequent changes in their lifestyles. Hence, such factors are driving the market growth during the forecast period.
The growing preference for customized outdoor backpacks is a primary trend in the market. The increasing demand for premium outdoor backpacks has compelled companies to focus on strategies such as faster delivery services, customization, and personalization. In addition, customization helps consumers purchase backpacks that suit their requirements. Moreover, this helps companies to meet the specific requirements of customers and maintain a strong relationship with them. In addition, several market players in the global outdoor backpacks market offer customization options. For example, Deuter offers Deuter AirContact Lite, a 45-liter with customizable options. Hence, such offerings are positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.
Fluctuating raw material costs of backpacks is a significant challenge hindering the market growth. Outdoor backpacks utilize high-performance fabrics including Cordura, ripstop nylon, or waterproof materials. However, the prices of these fabrics can fluctuate based on factors like demand, availability, and the cost of manufacturing. Moreover, with a growing emphasis on sustainability, the cost of eco-friendly and recycled materials may vary, impacting the production costs of backpacks designed with a focus on environmental responsibility. In addition, the cost of high-quality zippers, particularly those that are durable and water-resistant, can fluctuate. Furthermore, zippers are a critical component of backpacks, and changes in costs can impact overall manufacturing expenses. Hence, such factors hinder the market growth during the forecast period.
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The specialty stores segment is estimated to witness significant growth during the forecast period. Specialty stores segment stock popular brands of outdoor backpacks from a wide range of companies and sell products directly through their outlets. In addition, sales personnel and customer service personnel employed at specialty stores have thorough product knowledge. As a result, buyers prefer purchasing outdoor backpacks from specialty stores, which fuels the growth of the specialty segment. The specialty stores segment was the largest and was valued at USD 850.56 million in 2018. Moreover, the growing number of specialty stores in the market is driving the sale of outdoor backpacks. In addition, REI, Paragon Sports, and Granite Sports are among the popular specialty stores in the global outdoor backpack market. Furthermore, these stores offer a wide range of local as well as branded outdoor backpacks. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
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Based on the type, the market has been segmented into 15-60 liters and above 60 liters. The 15-60 liters segment will account for the largest share of this segment.
APAC is estimated to contribute 37% during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The growth in APAC is fuelled by factors such as the increase in spending by millennials on personal goods (such as travel and business bags). In addition, China, India, Japan, Australia, Thailand, and Hong Kong are some of the key countries that are contributing to the growth of the outdoor backpack market in APAC. Moreover, China is the most prominent market for manufacturers of personal goods (such as outdoor backpacks) due to the increase in spending by consumers on premium and high-quality personal goods. In addition, the significant growth of the market can be attributed to retail expansions by certain companies. Furthermore, APAC provides significant growth opportunities for the market players. Therefore, growth opportunities in APAC are expected to boost the sales of companies significantly. Hence, such factors will positively impact the growth of the market in the region during the forecast period.
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Outdoor Backpacks Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2023 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.77% |
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Market Growth 2024-2028 |
USD 827.94 million |
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Market structure |
Fragmented |
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YoY growth (%) |
4.61 |
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Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 37% |
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Key consumer countries |
US, China, Japan, Germany, and France |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
Amer Sports Corp., AMG Group Ltd., Authentic Brands Group LLC, BearMade, Cascade Designs Inc., Clarus Corp., Columbia Sportswear Co., Dakine IP Holdings LP, Deuter Sport GmbH, Exxel Outdoors LLC, Helen of Troy Ltd., Newell Brands Inc., Patagonia Inc., Samsonite International SA, Thule Sweden AB, Timbuk2 Designs Inc., VAUDE Sport GmbH and Co. KG, VF Corp., Vista Outdoor Inc., and Wildcraft India Pvt. Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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