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The market trends and analysis report covers an in-depth analysis of market growth factors such as the growth in adventure tourism, the availability of technologically advanced camping tents, and the increasing availability of counterfeit camping tents.
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Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Adventure Gears, Big Agnes Inc., BIGHEAD Glamping Tents, Campking Inc., CanvasCamp BV, Cascade Designs Inc., Decathlon SA, Dometic Group AB, Easy Camp Ltd., Hilleberg the Tentmaker, Johnson Outdoors Inc., Khyam UK Ltd., Manufacture Des Tentes Cabanon, Newell Brands Inc., Obelink Vrijetijdsmarkt B.V., Recreational Equipment Inc., Simex Outdoor International GmbH, Terra Nova Equipment Ltd., Trigano MDC, and VF Corp.
Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
Growth in adventure tourism is the key factor driving market growth. With the increasing need to stay healthy in the midst of their increasingly busy and hectic lifestyles, the popularity of outdoor adventure and recreational activities, including camping, is increasing among people. Participation in outdoor adventure and recreational activities like hiking and rock or mountain climbing is increasing, which is directly increasing the demand for camping tents. Camping organizations are providing more camping sites, leading to further growth in the global adventure tourism segment.
Further, in 2023, APAC and Europe dominated the global adventure tourism market in terms of revenue share. The most popular adventure sports that attract tourists in these regions are hiking on glaciers or mountains, paragliding, and kite surfing. However, there might be a slump in the market because of the dangers and risks associated with adventure sports and tourism. Because of such risks, the rate of participation in hard adventure sports is low among the mass population. However, the growing preference for soft adventure sports like camping, which do not involve any dangerous activities, is driving market growth during the forecast period.
The availability of technologically advanced camping tents is the primary trend shaping market growth. Market players have succeeded in manufacturing lightweight, eco-friendly, and compactly designed camping tents. Currently, they are focusing on adding new and advanced features to their tents. For instance, the Recreational Equipment Inc offers Grand Hut 4 Tent which has vertical walls that increase the floor space and prevent a reduction in head height.
Furthermore, with an innovative low-vent design, campers are assured of ventilation as the chimney effect helps circulate the air, thus ensuring that there is fresh air inside the tent at all times. In addition, camping tent manufacturers have also developed solar tents that have solar panels on top, which power the light-emitted diode (LED) lights inside. Hence, the availability of technologically advanced camping tents is a major trend that is expected to drive market growth during the forecast period.
The increasing availability of counterfeit camping tents is a challenge that affects market growth. Counterfeit camping tents are gaining significant popularity as they are available at a relatively lower price than the branded ones sold by genuine market players. Further, with the focus on providing that they provide high-quality camping tents, established companies in the market are investing heavily in R&D to introduce better technologies and materials in their tents.
However, manufacturers of counterfeit camping tents capitalize on the new technology available from the original products without needing to invest in R&D, which makes it possible for them to sell their tents at much lower prices. Furthermore, with the increasing availability of counterfeit camping tents, customers who are price-sensitive yet brand-conscious tend to buy the counterfeit camping tents online, which, in turn, might affect the revenue of original camping tent manufacturers, thereby impeding market growth during the forecast period.
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The offline segment will account for a major share of the market's growth during the forecast period.? Despite the rise of online retail, the market is experiencing strong growth through the offline distribution channel. Physical (brick-and-mortar) stores allow buyers to judge product quality, size, and features, promoting a positive buying experience, which is essential while purchasing camping gear. Many customers prefer to buy camping tents in-store, where they can make informed decisions and get fast support from competent staff. The offline segment was valued at USD 1.81 billion in 2018. Additionally, the in-store atmosphere enables personalized assistance to customers, resulting in a favorable shopping experience. As the demand for camping activities grows, the offline channel continues to play an important role in the evolution of the market in focus, which, in turn, will drive the growth of the market during the forecast period.
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The market is segmented by product into tunnel tents, dome tents, geodesic tents, and others. The tunnel tents?segment will account for the largest share of this segment.?
North America is estimated to contribute 36% during the forecast period.
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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The camping tent market in North America has a significant growth potential, which is attributed to a rise in consumer preferences for a healthy lifestyle, growing interest in adventure sports and fitness activities, and increasing awareness among people about camping activities present in countries like Canada and the US, among others. Increasing consumer preference for camping as a vacation option and a rise in personal disposable income will increase the demand for camping tents in the region during the forecast period.
The tent market thrives amidst the popularity of outdoor activities and extreme sports. Enthusiasts seek durable shelters for adventurous sports and trekking, especially in extreme weather conditions like storms and snowfall. In the U.S., the camping tent market flourishes, catering to the needs of outdoor enthusiasts. Organizations such as the Physical Activity Council (PAC) and the Adventure Travel Trade Association (ATTA) highlight the growing interest in outdoor outings and group adventures. Brands like Mountain Hardwear and Abercrombie & Kent USA offer tents designed to withstand harsh weather and high-speed winds. With the rise of solo traveling and group outings, tents serve as essential Accommodation tents options. Distribution channels, including online distribution and social media platforms, play a pivotal role in reaching consumers seeking reliable outdoor gear.
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Camping Tent Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2023 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.32% |
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Market Growth 2024-2028 |
USD 1.61 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
7.44 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 36% |
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Key consumer countries |
US, Canada, China, France, and Germany |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
Adventure Gears, AMG Group Ltd., Big Agnes Inc., BIGHEAD Glamping Tents, Campking Inc., CanvasCamp BV, Cascade Designs Inc., Decathlon SA, Dometic Group AB, Easy Camp Ltd., Hilleberg the Tentmaker, Johnson Outdoors Inc., Khyam UK Ltd., Manufacture Des Tentes Cabanon, Newell Brands Inc., Obelink Vrijetijdsmarkt B.V., Recreational Equipment Inc., Simex Outdoor International GmbH, Terra Nova Equipment Ltd., Trigano MDC, and VF Corp. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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