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The canoeing and kayaking equipment market size is forecast to increase by USD 150.6 million at a CAGR of 2.15% between 2023 and 2028. The market experiences steady expansion, driven by several key factors. Firstly, there is a burgeoning trend towards recreational kayaking, as more individuals seek out unique and engaging experiences. Secondly, the number of paddle sports contests continues to rise, fueling demand for high-performance equipment. Lastly, the growing interest in soft adventure sports activities, which offer a balance between excitement and environmental sustainability, further bolsters market growth. These factors collectively contribute to a vibrant and dynamic industry, with ongoing innovation and development at its core.
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The market encompasses a wide range of products designed for adventure sports and outdoor recreation activities on water. This market includes canoes, kayaks, paddles, and accessories. Fitness and health are significant factors driving the demand for high-quality equipment in this market. Design and materials play a crucial role in the production of durable and efficient equipment. Paddlesports events and outdoor activities attract a large following, leading to a growing need for rental services. Social media and governmental programmes promote the use of these watercrafts, expanding their reach. Security issues and skill level are essential considerations for consumers when choosing equipment.
Furthermore, economic downturns and physical restrictions, such as age, may impact the demand for certain types of boating activities. Recreational kayaking is a popular choice for many, with various accessories available to enhance the experience. Weather conditions and access to waterbodies are critical factors influencing the usage of canoes and kayaks. Transportation and storage solutions are essential for those who frequently engage in these activities. Rival water sports offer competition and innovation, driving product distinctiveness in the market.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The sports goods retailers segment is estimated to witness significant growth during the forecast period. The market for canoes and kayaks in the realm of adventure sports and outdoor recreation experienced significant growth in 2022, with sporting goods retailers leading the distribution channel. Customers seek high-quality equipment for water-based fitness and health activities, and retailers offer a wide range of designs and materials to cater to this demand. Paddlesports events and outdoor activities attract a large following, with adventure tourism companies and rental services providing access to these experiences. Social media and income levels influence customer choices, while governmental programmes and economic downturns impact market trends. Product distinctiveness, skill level, age, and physical restrictions are also factors to consider.
Furthermore, weather, transportation, and storage are logistical concerns, while security issues and rival water sports add to the degree of risk. The product structure includes canoes, kayaks, paddles, and accessories. Sporting goods retailers offer the convenience of contacting companies, negotiating prices, and accessing a vast inventory, making them a popular choice for customers. Online retail and departmental stores are alternative distribution channels.
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The sports goods retailers segment was valued at USD 602.00 million in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The adventure sports sector, specifically canoeing and kayaking, has experienced notable expansion in North America. This growth is attributed to the rising popularity of outdoor recreation, the influx of domestic and international tourists, and the proliferation of paddlesports events. Customers seek water-based activities for fitness and health benefits, as well as the allure of design and materials that cater to their unique preferences. Adventure tourism companies offer rental services, while social media platforms promote these activities. Income generation and governmental programs also contribute to the market's growth. High-quality equipment, weather conditions, and access to waterbodies are essential factors. Transportation, storage, and security issues are addressed through advancements in technology and innovation.
Furthermore, rival water sports and skill level requirements present challenges, but economic downturns and physical restrictions do not hinder the market's progress. Product distinctiveness and age cater to diverse demographics, making paddlesports, including recreational kayaking and paddlesports contests, appealing to a broad audience. Surface water sports, such as mountaineering and boating activities, further expand the product structure, which includes accessories and is sold through sporting goods retailers, online retail, and departmental stores.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing preference for recreational kayaking is the key driver of the market. The market for canoeing and kayaking equipment experiences continuous growth in the context of adventure sports and outdoor recreation. Customers seek high-quality equipment for activities such as canoeing and kayaking, which provide fitness and health benefits while engaging with nature. Design and materials play a crucial role in creating durable and weather-resistant equipment. Paddlesports events and outdoor activities attract a large audience, particularly among the millennial population and those with increasing disposable incomes.
Furthermore, adventure tourism companies offer rental services, while social media promotes these activities. Governmental programs and economic downturns influence market trends. Product distinctiveness, physical restrictions, age, and skill level are factors influencing customer choices. Boating activities like canoeing and kayaking, also known as paddle sports, include recreational use and competitive paddle sports contests. Rival water sports and security issues are considerations for customers. Access to waterbodies, transportation, storage, and access to sporting goods retailers, including online retail and departmental stores, impacts market structure and accessibility.
Artificial water sports experiences is the upcoming trend in the market. The canoes and kayaks market within the realm of adventure sports and outdoor recreation is experiencing significant growth. Customers seek high-quality equipment for fitness and health benefits, despite the higher cost compared to traditional sports gear. Indoor facilities for canoeing, kayaking, and rafting have become increasingly popular due to weather constraints and transportation issues. Design and materials of these paddlesports equipment are crucial for safety and skill development.
Furthermore, paddlesports events and outdoor activities attract a wide demographic, including adventure tourism companies and rental services. Social media platforms and governmental programmes promote access to these activities for a broader audience. Product distinctiveness and physical restrictions, such as age and degree of risk, influence customer choices. Economic downturns and security issues may impact market income. Accessories and sporting goods retailers offer online and offline sales channels. Rival water sports and skill levels also impact market trends.
The high costs of canoes and kayaks lead to a preference for rentals is a key challenge affecting the market growth. The adventure sports and outdoor recreation market, specifically for canoes and kayaks, faces a limitation in market expansion due to the high cost of equipment. With an average price of over USD 1,500 for high-quality canoes and kayaks from global companies, potential customers, particularly in developing regions like Indonesia and Cambodia, are hesitant to invest. This reluctance impacts the revenue of the global market. Canoes and kayaks offer water-based fitness and health benefits, as well as opportunities for paddlesports events and outdoor activities. Adventure tourism companies and rental services provide alternatives for those unable to afford high-priced equipment. Design and materials, paddles, and accessories contribute to the product structure.
Furthermore, economic factors, such as income levels, governmental programs, and weather, influence customer access to waterbodies and transportation. Security issues, skill level, age, and physical restrictions also impact the market. Rival water sports and degree of risk add to the complexity of the market. Product distinctiveness and access to online retail, sporting goods retailers, and departmental stores offer growth opportunities.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AIRE Inc. - The market caters to various types of canoeing and kayaking equipment, including fishing kayaks, touring kayaks, and whitewater kayaks.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The canoeing and kayaking equipment market is thriving as health and fitness trends encourage more people to engage in paddle sport. These activities promote group and family activities, fostering a sense of community while enjoying nature. As environmental conservation gains importance, many brands focus on eco-friendly materials and practices, addressing conservation and environmental issues. Licensing and compliance with regulations remain crucial for safety and sustainability in boating activity. In the canoe and kayak market, the price of sport activities is a consideration for consumers, influencing purchasing decisions in sporting goods retail. This market not only supports recreational enjoyment but also aligns with broader wellness and environmental goals, making canoeing and kayaking increasingly appealing to diverse demographics.
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Industry Scope |
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Report Coverage |
Details |
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Page number |
166 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 2.15% |
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Market growth 2024-2028 |
USD 150.6 million |
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Market structure |
USD Fragmented |
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YoY growth 2023-2024(%) |
2.05 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 33% |
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Key countries |
US, Australia, Italy, Canada, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AIRE Inc., Airhead Sports Group, Aqua Marina, Baroda Polyform Pvt Ltd, Confluence Outdoor, Gumotex Group, HYSIDE Inflatables, Imagine Nation Sports LLC, Johnson Outdoors Inc., Kirton Kayaks LTD., Northshore Kayaks, NRS Inc., Obrien, Pyranha Mouldings Ltd, Rockpool Kayaks Ltd., Sea Kayaking, Tahe Outdoors France SASU, Valley Kayaks, Venture Kayaks, and YOLO Kayaks |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our market forecast report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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