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The stand-up paddleboard market size is forecast to increase by USD 253.4 million at a CAGR of 10.44% between 2023 and 2028. The market is witnessing significant growth due to the increasing adoption of SUPs in adventure tourism. The unique combination of surfing and paddling offers a fun and engaging experience for enthusiasts, making it a popular choice for water sports enthusiasts. Furthermore, innovations in SUPs, such as inflatable and versatile designs, cater to a wider audience and expand the market's reach. However, competition from low-cost companies poses a challenge to market growth, as they offer cheaper alternatives that may compromise on quality and safety features. Despite this, the market is expected to continue its growth trajectory, driven by the growing popularity of water sports and the expanding consumer base.
The market is witnessing significant growth due to the increasing popularity of stand-up paddleboarding as a sport activity in the water. The market consists of various product types, including all-round and flatwater boards, surf sup boards, and inflatable sup boards. All-round boards are suitable for various water conditions, making them a popular choice for beginners. Flatwater boards are designed for smooth water surfaces and offer better speed and efficiency for long-distance touring. Surf sup boards are specifically designed for wave riding and offer better maneuverability. The length of the board varies depending on the intended use, with longer boards providing more stability and shorter boards offering better maneuverability.
Moreover, the price range of stand-up paddleboards can vary widely, with epoxy and fiberglass boards being more expensive than inflatable ones. Stand-up paddleboarding offers numerous benefits, including fitness and exercise, relaxation time, and adventure. It is considered a soft adventure sport and can be enjoyed by people of all fitness levels. However, it involves certain life risks, and safety precautions should be taken. Stand-up paddleboarding can be used for various activities, including yoga, racing, and surfing. Offline stores are a popular sales channel for stand-up paddleboards, providing customers with the opportunity to physically test the product before purchasing.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The sports goods retailers segment is estimated to witness significant growth during the forecast period. The stand-up paddleboard (SUP) market sales channel encompasses companies selling their products through sports specialty stores, company-specific showrooms, and rental shops. The preference for a tactile shopping experience is driving the expansion of these retail outlets. Customers can directly engage with companies, discuss product specifications and prices, and enjoy a broader product range. For instance, Decathlon, a leading French sports goods retailer with over 1,500 stores in 49 countries, caters to 70 sports, including SUP.
Moreover, this distribution channel offers several advantages, including personalized interaction with companies, which helps customers better understand product features and pricing. It provides a wide selection of all-terrain stand-up paddleboards (SUPs), including flatwater, surf, PVC, epoxy, fiberglass, and inflatable options. The variety of materials, such as carbon fiber, nylon, and plastics, caters to diverse customer preferences and budgets. Additionally, stable boards with a lower center of gravity make learning easier and enhance performance. Offline retailers often provide discounts and promotions, making SUP board purchases attractive. The popularity of this segment stems from the desire for hands-on experiences and connections within the SUP community.
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The sports goods retailers segment accounted for USD 164.60 million in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market is witnessing significant growth due to the increasing popularity of this water sport. The market offers a range of SUP boards, including all-round, flatwater, and surf boards, available in various materials such as PVC, epoxy, fiberglass, plastics, solid, and inflatable. Traditional SUPs made of hard materials like epoxy and fiberglass are preferred by experienced paddlers seeking better performance and a premium look and feel, while softer materials like inflatable nylon boards are more affordable and easier to transport, making them popular among fitness amateurs and those new to the sport. Consumers can purchase SUP boards through both offline retailers and online stores.
Moreover, offline retailers offer the advantage of experiencing the board before purchase, while online stores provide discounts and promotions. The choice between hard materials and softer, inflatable SUPs depends on the user's skill level, budget, and personal preference. Inflatable SUPs, which can be deflated and rolled up for easy storage and transportation, offer stability and a lower center of gravity, enabling users to track better in flatwater conditions. The dynamics of the market are influenced by the popularity of SUP boards, with more people connecting to nature and the water through this versatile and engaging water sport.
Our market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing popularity of surfing is a key driver. The popularity of surfing as a recreational activity within the adventure tourism industry has been steadily increasing. Stand-Up Paddleboarding (SUP) is an enjoyable and relaxing water sport that offers a full-body workout, particularly focusing on the core muscles and improving balance. SUP has gained significant popularity as a new sport due to its user-friendly product design, which makes it accessible to individuals with varying skill levels. The entry costs for SUPs are relatively low, with inflatable SUPs providing an added advantage of easy transport and storage. Key market trends indicate that SUP is increasingly being used for fitness purposes, with more people opting for this sport as an alternative to traditional workouts. The sport's growing popularity is attributed to its versatility, as it can be practiced in various locations, including lakes, rivers, and the ocean.
Furthermore, SUP provides a unique experience, combining the enjoyment of being on the water with the benefits of a core workout. India, with its focus on adventure tourism, is set to become a top destination for SUP enthusiasts, contributing significantly to the country's USD800 billion adventure tourism economy by 2047.
Advancements in design and technology is a key trend. SUPs, or stand-up paddleboards, have seen significant advancements in design and technology. Manufacturers have introduced lighter materials, such as carbon fiber and epoxy, to reduce weight and improve durability. Inflatable SUPs have gained popularity due to their portability and ease of transport. Adjustable paddle lengths and fin designs enhance the user experience, providing better control and maneuverability. Additionally, some SUPs come equipped with mounts for attaching accessories, such as fishing rods or cameras, expanding their functionality.
Moreover, these innovations aim to cater to the diverse needs and preferences of SUP enthusiasts. The Stand-Up Paddleboard (SUP) market is experiencing significant growth due to its enjoyable and relaxing nature, making it an increasingly popular new sport. SUP provides an effective full-body workout, particularly focusing on core strength and balance. Entry costs for this user-friendly product are relatively low, with inflatable SUPs offering ease of transport and storage. Key market trends include the shift from standardized all-use inflatable boards to premium, purpose-oriented SUPs. Innovative technologies and materials are being adopted, such as attachment fixtures for action cameras, GPS units, and other gear. Manufacturers are also developing inflatable boards with hardboard characteristics, like BIC Sport's TOUGH-TEC board, which offers extreme lightness and durability.
Low-cost companies pose a significant challenge in the marketplace, requiring businesses to carefully evaluate their offerings and pricing strategies to remain competitive. The Stand-Up Paddleboard (SUP) market is experiencing significant growth due to its enjoyable and relaxing nature, making it an increasingly popular new sport for fitness enthusiasts. SUP provides a full-body workout, focusing on core strength and balance, making it an effective alternative to traditional gym workouts. The market is witnessing key trends such as the increasing popularity of inflatable SUPs, which offer user-friendliness and ease of transport and storage. However, the entry costs for SUPs remain a barrier to entry for some consumers. Locations to paddle, such as lakes, rivers, and oceans, continue to expand, further fueling the market's growth.
Despite this, the market faces challenges from low-quality SUP manufacturers, who price their products competitively but fail to meet industry standards, resulting in eroded profit margins for major manufacturers. Companies like LAIRDSTANDUP are responding by focusing on higher-quality rigid and soft-top SUPs.
The stand-up paddleboard market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Aqua Leisure Recreation LLC: The company specializes in the production and distribution of stand-up paddleboards as a premium sports product.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The stand-up paddleboard (SUP) market is witnessing significant growth due to the increasing popularity of SUP as a sport activity. SUP involves using a board and a paddle to move across the water while standing on the board with arms extended. The board length and weight vary based on the intended use, such as yoga, racing, touring, or surfing. SUP is considered a soft adventure sport, offering a blend of excitement and relaxation. The market caters to consumers of various ages and fitness levels, making it an inclusive sport. SUP provides numerous benefits, including full-body workout, improved core strength, and stress relief.
Furthermore, SUP is often compared to other water sports like surfing, skiing, kayaking, rafting, rowing, and extreme sports. SUP is also gaining popularity as a training tool for professionals and beginners alike. Despite the risks associated with water sports, the market is expected to continue its growth trajectory due to the unique experience it offers and the connection it provides with nature. The market offers different product types, including boards and paddles, catering to diverse consumer needs and preferences. SUP boards come in various shapes and sizes, while paddles are available in different materials and designs. SUP is an exciting addition to the world of water sports and is expected to continue its growth in the coming years.
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Market Scope |
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Report Coverage |
Details |
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Page number |
158 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 10.44% |
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Market growth 2024-2028 |
USD 253.4 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
8.65 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 41% |
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Key countries |
US, France, Canada, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Aqua Leisure Recreation LLC, Boardworks Surf and Sup., C4 Waterman, Cascadia Board Co., Goodhill Co. Ltd., Hobie Cat Co., Imagine Nation Sports LLC, LAIRDSTANDUP, Mistral Red Dot Division B.V., Naish International, Neil Pryde Ltd., NRS Inc., RAVE Sports, Red Paddle Co. Ltd., Starboard, SUP ATX LLC, SurfTech LLC, Tahe Outdoors France SASU, Tower, and Wenonah Canoe |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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