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The swimwear market size is forecast to increase by USD 13.37 billion, at a CAGR of 10.2% between 2023 and 2028. The market is experiencing significant growth, driven by several key trends and factors. One notable trend is the increasing demand for long-sleeve swimsuits and the proliferation of swimming pools, particularly among consumers seeking sun protection and modesty. One of the notable trends is the demand for versatile swimsuit pieces, including men's swimwear, that cater to various activities, from leisurely beach lounging to intense fitness and wellness activities. Another trend is the growth of online and omnichannel retail, which offers greater convenience and accessibility to customers. However, cultural restrictions continue to pose challenges in some regions, limiting the adoption of swimwear. Despite these challenges, the market is expected to grow at a steady pace, fueled by increasing consumer awareness of the importance of sun protection and the expanding popularity of water sports and outdoor activities. Overall, the market presents a compelling investment opportunity for businesses that can effectively address these trends and challenges.
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The market is driven by the increasing demand for sustainable and eco-friendly swimwear products such as those made from recycled plastics and organic cotton. Trends include catering to diverse body types and shapes with versatile swimsuit pieces, targeting fitness and wellness enthusiasts, and offering specialized swimwear for activities like swimming and water-based exercises. Challenges include addressing fabric comfort, navigating design trends, and meeting the expectations of brand-conscious consumers influenced by platforms like social media and publications. The market is evolving rapidly with a focus on sustainability and innovation. Sustainable and eco-friendly swimwear products are gaining traction, utilizing materials like recycled plastics, cotton, and other eco-conscious materials. These initiatives are not only environmentally friendly but also appeal to brand-conscious consumers seeking ethical fashion choices. Body diversity is a significant consideration, leading to the development of versatile swimsuit pieces that cater to various body types and shapes. Specialized swimwear is designed for specific activities such as fitness and wellness, swimming, and water-based exercises, meeting the needs of athletes and adventure enthusiasts. In the tourism sector, swimwear plays a crucial role, attracting tourists to beaches and coastal areas. Leisurewear items are also trending, offering style and comfort beyond water activities. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the market growth is the rise in number of swimming pools. There has been an increase in the number of participants and enrollments in swimming activities in public and residential swimming pools fuelled by the increase in the number of swimming pools globally. Factors such as the growing number of residential constructions rising interest in swimming activity, and growing awareness regarding the benefits of swimming are contributing to the increase in swimming pools.
Moreover, the growing popularity of swimming and the high demand for swimming pools in the US have resulted in the construction of the world's largest indoor swimming pool in the region. Some of the key regions which have a high number of swimming pools include the UK, Germany, France, Australia, Canada, and China. Hence, such factors are positively impacting the market which in turn will drive the market growth during the forecast period.
A key factor shaping the market growth is the growth of online and omnichannel retail. There is a growing popularity for e-retailing among consumers due to its time-saving and cost-effective process of purchasing products. Factors such as the high penetration of Internet services, improved economy, and the upgrading of purchase and delivery options with the emergence of e-commerce. have fuelled the popularity of online shopping.
Moreover, several market players are adopting omnichannel retailing strategies as an effective to engage consumers both online and offline. Hence, such factors are positively impacting the market which in turn will drive the market growth during the forecast period.
Limited access and availability of swimming pools in areas with water scarcity is one of the key challenges hindering the market growth. There has been a significant decrease in water levels across several countries. Some of the key factors leading to the crisis of consumable water include the growing water pollution levels, climate change, geographical differences, varying consumption patterns among the population, and urbanization.
Moreover, there are various restrictions on water consumption across residential and commercial establishments in South Africa. Furthermore, water pollution caused due to the contamination of available water minimizes the amount of water available for personal consumption. Hence, such factors are expected to hinder the market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adidas AG: The company offers swimwear such as women's swimsuits and swimwear that gives comfort and design in high-quality fabrics, whether swimming competitively or chilling at the beach.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative market research and growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. In market growth analysis, data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The women's swimwear segment is estimated to witness significant growth during the forecast period. There is a growing adoption of women's swimwear segment fuelled by the increasing demand for luxury fashion products and accessories. Additionally, there are a wide variety of product offerings with several designs and patterns available in the market. In addition, women tend to keep up with the latest trends in the fashion industry as they are more fashion-conscious than men.
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The women's swimwear segment was the largest segment and was valued at USD 11.88 billion in 2018. As a result, there is significant growth in this segment as there is a huge demand for innovative products among women customers. Thus, several market players are launching innovative swimwear, such as smart swimwear and swimsuits that protect users from harmful UV rays. Such launches of innovative products are positively impacting the market. Furthermore, there is an increasing focus on incorporating fashion elements into swimwear such as bold colors, asymmetric designs, varying prints, and trending patterns. in order to attract young customers. Hence, such factors are fuelling the growth of the segment which in turn will drive the market growth during the forecast period.
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North America is estimated to contribute 29% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to market players is Europe. There is a growing popularity of swimming as a leisure and sports activity and swimwear as a fashion element. among Eastern European countries. Additionally, several European countries. especially, Western Europe is the prime location for fashion products due to the presence of different well-known fashion brands such as Gucci. Factors such as the wide availability of fashion products such as swimwear are major factors fuelling the growth of the market in the region.
Additionally, there is an increasing preference for luxury brands due to the high living standards, the launch of innovative products, the significant presence of luxury brands, and the strong brand value of luxury products. Some of the major countries in Europe which contribute to the significant market growth include the UK, France, and Germany. Hence, such factors are expected to drive the market growth in the region during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
The market is experiencing a transformative shift towards sustainability and eco-consciousness, with a focus on sustainable and eco-friendly swimwear products crafted from plastics and organic cotton. Swimsuit brands are embracing eco-conscious materials to cater to diverse body types and shapes while offering versatile pieces suitable for both fitness and leisure. This trend is fueled by the increasing popularity of swimming and water-based exercises among athletes and adventure enthusiasts, particularly in the tourism sector where beaches and coastal areas attract tourists seeking leisurewear items.
However, challenges persist regarding the use of synthetic fibers, dyes, and chemicals, leading to concerns about skin irritation and allergenic reactions. Different swimwear styles such as bikinis, one-pieces, tankinis, and cover-ups are available through offline and online stores, catering to brand-conscious consumers influenced by media outlets. Advanced fabric technology enhance fabric comfort and performance, making swimwear a popular choice for water sports enthusiasts and those seeking lifestyle goods.
Furthermore, the market is experiencing a significant transformation driven by diverse factors. This trend aligns with the growing interest in specific swimsuits or wetsuits tailored to different water sports and activities. Moreover, dress code policies in various settings, such as resorts and pools, influence swimwear choices, leading to innovations in swimwear styles including bikinis, one-pieces, tankinis, and cover-ups. Consumers are also becoming more conscious of allergenic chemicals in swimwear materials, driving the market toward eco-friendly and skin-friendly options. The distribution landscape is evolving with a blend of offline stores in popular tourist destinations and the increasing dominance of online platforms, amplified by social media marketing. Advanced technologies like neoprene fiber are enhancing swimwear performance, particularly in aquatic sports, where functionality and durability are paramount.
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Market Scope |
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Report Coverage |
Details |
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Page number |
169 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 10.2% |
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Market growth 2024-2028 |
USD 13.37 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
9.0 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 29% |
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Key countries |
US, Brazil, Germany, France, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adidas AG, American Eagle Outfitters Inc, Arena Spa, Chantelle Lingerie Inc., DICKS Sporting Goods Inc., Embry Holdings Ltd., Haddow Group, Hermes International SA, L Space, La Perla Global Management UK Ltd., LVMH Group, Pentland Brands Ltd., Perry Ellis International Inc., PUMA SE, PVH Corp., Seafolly Holdings Pty. Ltd., Sunsets Inc., Swimwear Anywhere Inc., Urban Outfitters Inc., and Wacoal Holdings Corp. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Market Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for Market forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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