In-the-Water Sports Equipment Market Size 2024-2028

The in-the-water sports equipment market size is estimated to grow by USD 4.88 billion between 2023 and 2028, accelerating at a compound annual growth rate of 3.51%. Market growth is supported by the increasing interest in recreational water activities, rising health consciousness, and growing participation in adventure sports like surfing, kayaking, and paddleboarding. Technological advancements, such as lightweight, durable materials and eco-friendly designs, further fuel demand. Trends include personalized sports equipment, sustainability-focused products, and digital integration, such as performance-tracking devices. The rise of sports tourism and youth engagement also propels market growth.

What will be the Size of the In-the-Water Sports Equipment Market During the Forecast Period?

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In-the-Water Sports Equipment Market Segmentation

By Product

The sports gear segment will account for a major share of the market's growth during the forecast period.?The market encompasses a diverse range of gear utilized in adventure activities on surface water. This sector caters to various sports and leisure pursuits, such as surfing and water polo. With the escalating popularity of these activities, driven by Western media and television shows, the demand for water sports enablers has surged. Companies like Adidas, Mikasa, Turbo, and Under Armour have responded by expanding their product lines to include water polo balls, water polo clothing, and other water sporting essentials such as skateboards. The rental basis for water sports equipment is also gaining traction, enabling more individuals to access these recreational activities. The sports gear segment was valued at USD 11.92 billion in 2018. Further, geographical analysis reveals that regions with significant tourism and swimming pools, such as Europe and North America, dominate the market. Swimming, an essential component of water sports, has seen a resurgence in popularity, particularly among those seeking adventure sports experiences. Overall, the in-water sports equipment market continues to evolve, offering a wide array of products and experiences for consumers.

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By Type

The market is segmented by type into swimming gear, water aerobics, and water polo. The swimming segment will account for the largest share of this segment.? 

Regional Analysis

North America is estimated to contribute 42% during the forecast period.

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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The market experiences significant growth, particularly in the realm of adventure activities. Surface water serves as a primary platform for various sports and leisure pursuits, including surfing and snowboarding. Western media and television shows have played a pivotal role in popularizing these water sports, with water sports enablers such as electric surfboards, snow sports apparel, and Zapata Flyboards leading the charge. Tourism and recreational activities contribute significantly to the market's expansion. Saxdor, a leading watercraft manufacturer, caters to the needs of divers, kayakers, and swimmers. Team sports like water polo continue to gain traction, with the Olympics showcasing its prominence.

Further, the product line for water polo includes essentials like the water polo ball and water polo clothing. Brands like Adidas, Turbo, and Under Armour dominate the market. Rental basis is a popular avenue for accessing equipment, ensuring inclusivity for those who may not own their gear. Geographical analysis reveals that North America holds a substantial share of the market, with the US being the largest market for water polo equipment. Millennials, drawn to swimming as the fourth most popular recreational activity, contribute to the market's growth. Swimming pools serve as a significant venue for water sports, with ticketing systems in place for ride ticketing and event access.

In-the-Water Sports Equipment Market Dynamics

Team sports, such as guided tours, further expand the market's reach. Resorts and parks offering water sports facilities provide essential infrastructure, including ticketing systems for ride ticketing and merchandise sales. Proper parking facilities ensure a seamless experience for visitors. Overall, the market continues to grow, driven by the increasing popularity of water sports as a recreational activity. Our researchers analyzed the market research and growth data with 2023  as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage. 

Key Market Drivers

Technological advances are the key factor driving the market for wakeboarding equipment. At resorts and parks, consumers can now enjoy a variety of water activities, such as flyboarding, inflatable catapults, aquatic hovercraft, water jetpacks, and flying foxes. These cutting-edge equipment offer unique experiences, providing thrill and excitement for users. Heli skiing and blob jumping are other popular water sports that continue to gain popularity. Additionally, technologically advanced wakeboarding equipment like subwings and surf parks are attracting a large number of enthusiasts. Manufacturers are focusing on enhancing the design, color, shape, and weight of wakeboarding equipment to cater to diverse consumer preferences, ensuring they meet the demands of modern water sports enthusiasts seeking both performance and innovation.

For instance, UV-protection swimwear, such as the Nike Hydro UV Solid Long Sleeve, Nike Hydro UV Heat Swoosh Short Sleeve, Nike Hydro UV Core Logo Short Sleeve, and Nike Hydro UV Avalon Just Do It Short Sleeve, are gaining traction due to the increasing awareness of skin cancer prevention. Overall, the market for in-water sports equipment is thriving, offering guided tours and parking facilities to ensure a seamless and enjoyable experience for customers.

Significant Market Trends

Greater popularity of in-the-water sports is the primary trend shaping in-the-water sports equipment market growth. In-the-water sports continue to captivate audiences at the Olympic Games and beyond. Swimming, a perennial favorite, boasts a rich history as the third most-popular Olympic sport. Water polo, another aquatic pursuit, has graced the Olympic stage since its inception in 1900. The Olympics serve as a significant platform for the recognition and growth of these sports. Beyond the competitive arena, the in-water sports market thrives in resorts and recreational facilities. Merchandise related to these sports, such as swimsuits, goggles, and fins, are in high demand.

Additionally, parking facilities and guided tours cater to the influx of visitors seeking to experience the thrill of flyboarding, inflatable catapults, aquatic hoverboards, water jetpacks, and flying foxes. Heli skiing and blob jumping offer more extreme experiences for the adventurous. Subwing and surf parks provide opportunities for underwater exploration and wave riding, respectively. These diverse offerings ensure a vibrant and ever-evolving market for in-water sports equipment.

Major Market Challenges

Strict regulations on high-tech swimsuits is the major challenge that affects the market growth. The market encompasses a diverse range of merchandise designed for various aquatic activities. From resort destinations to dedicated parks, these facilities offer an array of experiences, including flyboarding, inflatable catapults, aquatic hoverboards, water jetpacks, and flying foxes.

Moreover, heli skiing and blob jumping are among the more extreme offerings, while subwing and surf parks cater to those seeking a more leisurely experience. Despite the excitement and innovation these equipment provide, stringent regulations set by governing bodies like FINA, limiting the use of certain materials and designs, pose a challenge to in-the-water sports equipment market growth.

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Key In-the-Water Sports Equipment Market Companies

Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.

Adidas AG: The company offers water sports equipment such as swimcaps, swimming shorts, and swim wear.

The in-the-water sports equipment market forecasting report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Apollo Sports USA Inc., Aqualung Trading, BEUCHAT INTERNATIONAL S.A.S, Boardriders, Cressi Sub Spa, Descente Ltd., Head, Johnson Outdoors Inc., JumpKing International LLP, KAP7 International, Mikasa Corp., Nike Inc., Obrien, Pentland Brands Ltd., Turbo Swim, and Under Armour Inc.

Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak. The market trends and analysis report provides an in-depth examination of key growth factors. These include technological advances in in-the-water sports equipment, which are enhancing performance and safety. Additionally, the greater popularity of in-the-water sports is driving increased participation and investment in this sector. However, the market is also shaped by strict regulations on high-tech swimsuits, ensuring fair competition and compliance with international standards. These factors collectively influence the market dynamics, offering insights into the opportunities and challenges within the industry.

Market Analyst Overview

The in-the-water sports equipment market encompasses a wide range of products designed for various water activities. These include diving equipment such as masks, fins, wetsuits, and diving computers. Additionally, there are surfing equipment like boards, leashes, and wetsuits. Sports like water polo require specific equipment such as balls, goals, and caps. Swimming equipment like goggles, swim fins, and swimsuits are also part of this market. The demand for these products is driven by the increasing popularity of water sports and the desire for enhanced performance and safety.

Additionally, the market for these equipment is significant and continues to grow, with key players focusing on innovation and technology to cater to the evolving needs of consumers. Divers, for instance, seek equipment that allows them to explore deeper waters and stay underwater for longer periods. Similarly, surfers require boards that offer better maneuverability and durability. Overall, the market is a dynamic and competitive landscape, with a diverse range of products catering to the needs of various water sports enthusiasts.

Further, the in-the-water sports equipment market encompasses a diverse range of products catering to various recreational activities, including surfing and snowboarding, as well as adventure sports such as flyboarding and water jetpacks. Surface water serves as the primary medium for these sports, attracting millennials and tourists alike. Key equipment includes electric surfboards, Zapata flyboards, inflatable catapults, and aquatic hover devices. These water sports enablers offer unique experiences, often featured in Western media and television shows. Sports like swimming and kayaking also contribute significantly to the market.

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What are the Key Data Covered in this In-the-Water Sports Equipment Market Research Report?

• CAGR of the market forecast during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the market  size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough market analysis and report of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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