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The tennis equipment market size is estimated to grow by USD 211.08 million at a CAGR of 2.21% between 2023 and 2028. The market is witnessing substantial growth, fueled by the increasing construction of tennis courts on a global scale. This growth mirrors the sport's rising popularity across various demographic segments, positioning these courts as crucial venues for training and competitions. Governments are acknowledging the benefits of tennis, making investments in court facilities to cater to the expanding number of enthusiasts. This trend indicates a promising outlook for the sports equipment market, especially in the tennis segment, as it continues to evolve and expand its reach. This growth is further increased by the sport's accessibility, which appeals to a wide range of age groups and skill levels. Additionally, investments in tennis court facilities reflect a broader trend of governments recognizing sports as a means to promote health and well-being in their populations.
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This report provides a detailed analysis of the market by Distribution Channel (Offline and Online ), Product Type (Tennis balls, Tennis racquets, Tennis strings, Equipment bags, and Others ), and Geography (North America, APAC, Europe, South America, and Middle East and Africa).
The offline segment is estimated to witness significant growth during the forecast period. The segment includes mono-brand stores, department stores, hypermarkets, supermarkets, and specialty stores. Monobrand stores are standalone retail outlets that provide a wide range of products manufactured under the same brand. Tesco Plc (Tesco), Walmart Inc. (Walmart), and Target Corp. (Target) are some of the largest retail chains that have a separate retailing segment for tennis-equipment and accessories.
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The offline segment was the largest segment and was valued at USD 1.19 billion in 2018. With a variety of products and brands to choose from on online platforms, the sales of these products in retail stores have diminished. However, the market for this in retail outlets will continue to grow owing to the product information provided by store owners. This helps in retaining existing customers, as well as attracting potential new customers, which will drive the growth of the offline segment of the global market during the forecast period.
APAC is estimated to contribute 35% during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to companies is North America. A key factor is the rising number of regular players in the US and Canada for recreational purposes. While the US is the leading country within the region, other key countries in the region include Mexico and Canada. The major tournaments of squash in this region include the US Open Squash Championships and the North American Open, which record substantial participation every year. The rising number of frequent or regular players and the increase in the demand for tennis equipment, especially among the younger generation, are also expected to propel the growth of the market in North America during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. One of the major companies in the market include:
Adidas AG: The company offers products such as Tennis Low-Cut Cushioned Socks, Tennis-Wristband Small, Aeroready Visor.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
ANTA Sports Products Ltd., ASICS Corp., Authentic Brands Group LLC, Babolat, Beiersdorf AG, Bosworth-Tennis, Decathlon SA, Dunlop Sports, Fila Holdings Corp., Gamma Sports, Harrow Sports, KC Kinetic Solutions LLC, Lacoste, New Balance Athletics Inc., Nike Inc., PUMA SE, Solinco Sports, Yonex Co. Ltd., and Frasers Group plc
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is influenced by the athleisure trend and health awareness, driving demand for products that cater to both performance and style. Technologies like cardio tennis and player analytics enhance the player's experience and performance. E-commerce portals offer a convenient platform for purchasing equipment from brands like Wilson Sporting. Innovations in footwear and racket technologies focus on strain reduction and improving durability. Advancements in sports science led to the development of nanomaterials and advanced materials for enhanced performance and comfort. Customized designs cater to individual playing styles, while sensory immersion technologies provide multisensory cues through sound-modulating and scented overgrips, improving the player's tactile experience.
This market witnesses significant expansion driven by the global surge in tennis court construction. Tennis's rising popularity across diverse demographics prompts investments in court maintenance to cater to enthusiasts. Governments recognize tennis's benefits, investing in clubs and coaching programs for local communities. This is supported by health awareness, e-commerce portals, cognitive training, and customized designsThis, coupled with the increasing demand for amateur gear, training aids, and apparel brands, fuels market growth.
Additionally, the proliferation of e-commerce platforms, retailers, and distributors facilitates access to tennis equipment worldwide. These factors contribute to the market's forecasted projections and exploration of new opportunities in the foreseeable future.
The market is experiencing a significant shift towards sustainability, driven by the demand for eco-friendly racquets and balls. Manufacturers aim to minimize environmental impact by adopting recycled materials and efficient production methods. This approach not only reduces waste but also conserves natural resources.
Additionally, the use of recycled materials in tennis balls has gained popularity, reducing landfill waste. Manufacturers produce aesthetically pleasing and environmentally friendly gear to meet consumer preferences. These initiatives are poised to drive growth in the global sporting goods market during the forecast period.
The increasing popularity of e-sports is a challenge that affects market growth analysis. Professional gamers are paid substantial prize money, which is an attractive factor encouraging their participation in e-sports. E-sports gamers in the US have been given the same visa as professional athletes while representing their country in tournaments abroad. Moreover, with the e-sports market seeing advances in technology and the changing preferences in the genres of games, the market is expected to grow at a considerable rate in the coming years.
Furthermore, the global penetration of smartphones as a gaming platform is relatively high compared to other gaming platforms. These factors have had a huge influence on the market, but one of the major factors contributing to the high growth of mobile gaming is its business model. Thus, such factors will affect the participation rates of individuals in outdoor sports and impede the growth of the market during the market forecast period.
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The market is propelled by various factors, including product advertisements and promotions by the Tennis Association and top players like Naomi Osaka. Equipment manufacturers focus on enhancing the player's biomechanics with innovative rackets and gear that support physical conditioning, mental agility, and strategic prowess. Technologies such as neurofeedback mechanisms and specialized gear like visors improve player performance. Sustainable manufacturing practices cater to tennis enthusiasts who value ethical sourcing and environmental consciousness. The market is also influenced by the tennis renaissance, promoting inclusivity and diversity in the sport across diverse communities.
Product promotions play a crucial role in the tennis equipment market, highlighting innovations like specialized visors that enhance aerodynamics and acoustics, improving ball impact and aeroacoustics. Manufacturers focus on player development and sustainable initiatives to enhance gameplay and spectator experiences. There's a growing emphasis on cultural inclusivity and catering to fitness-conscious consumers through gear designed for professional tournaments and to uphold tennis tradition. Grassroots initiatives, including grassroots participation, player development, and raising awareness of health and fitness through initiatives and academies, drive market growth. Tennis equipment such as scoreboards, drag mats, and windbreaks enhance the spectator experience. Legendary players like Federer and prestigious events like the Grand Slam further boost market appeal.
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Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2023 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 2.21% |
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Market Growth 2024-2028 |
USD 211.08 million |
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Market structure |
Fragmented |
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YoY growth (%) |
1.85 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 35% |
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Key consumer countries |
US, Canada, China, UK, and Germany |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
Adidas AG, ANTA Sports Products Ltd., ASICS Corp., Authentic Brands Group LLC, Babolat, Beiersdorf AG, Bosworth-Tennis, Decathlon SA, Dunlop Sports, Fila Holdings Corp., Gamma Sports, Harrow Sports, KC Kinetic Solutions LLC, Lacoste, New Balance Athletics Inc., Nike Inc., PUMA SE, Solinco Sports, Yonex Co. Ltd., and Frasers Group plc |
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Market dynamics |
Parent market analysis, Market Forecasting, market growth, inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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