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The cosmetic packaging market size is forecast to increase by USD 22.91 billion at a CAGR of 11.71% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing integration of technology in marketing strategies. E-commerce platforms and social media are becoming primary channels for beauty product sales, necessitating innovative and attractive packaging to capture consumers' attention. QR codes and augmented reality (AR) technology are being incorporated into cosmetic packaging to enhance the consumer experience. However, the market faces threats from the global economic slowdown and the availability of counterfeit products. The economic downturn may lead to reduced spending on non-essential items, impacting the cosmetic industry. Furthermore, the ongoing COVID-19 pandemic and the rollout of vaccines may influence consumer behavior and preferences.Capacities of cosmetic packaging manufacturers need to be agile to cater to these evolving trends and challenges.
The cosmetic items market is experiencing significant growth due to the increasing appeal of cosmetic brands and the desire for scents and aromas that enhance personal well-being. Packaging plays a crucial role in the success of cosmetic brands, as it not only protects the product but also influences consumer perception. Plastic jugs and bottles, glass bottles, and innovative packaging solutions like pouches, boxes, and containers made of materials such as pet, acrylic, and PET are popular choices. Recyclability and sustainability are key considerations for consumers, leading to a growing demand for eco-friendly packaging. The population and urbanization trends are driving the market presence of cosmetic brands, with disposable income and discretionary cashflow providing growth prospects. Moreover, technological advancements, such as one-way integrated valves, ease of disposal, and excellence in manufacturing, are also contributing to the innovation and excellence of packaging solutions in the cosmetics industry.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The skin care segment is estimated to witness significant growth during the forecast period. The market is experiencing significant growth due to the increasing demand for specialized skincare products and the rise of e-commerce. Consumers are seeking innovative packaging solutions that cater to their personalized needs, such as one-way integrated valves for airless containers, which ensure product preservation and ease of use. Furthermore, there is a growing emphasis on sustainability, leading to the emergence of eco-friendly packaging formats, like biodegradable materials and refillable jars. In May 2023, Albea Group introduced the Twirl refillable jar packaging, combining sustainability, convenience, and aesthetic appeal. Manufacturers are focusing on excellence in manufacturing and utilizing advanced raw materials to create packaging that not only protects the product but also enhances its market presence.Further, the market in emerging economies is expected to witness substantial growth prospects as consumers in these regions increasingly prioritize personal care and self-grooming.
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The skincare segment was valued at USD 8.85 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market is witnessing significant growth due to the increasing demand for innovative packaging solutions that cater to the needs of consumers. Manufacturers are focusing on using high-quality raw materials and advanced manufacturing processes to produce packaging that offers ease of use, one-way integrated valves for product preservation, and excellent innovation. Emerging economies, with their large and growing consumer bases, present substantial market presence and growth prospects for cosmetic packaging manufacturers. As competition intensifies, companies are investing in research and development to offer unique and sustainable packaging solutions that cater to evolving consumer preferences and regulatory requirements. This focus on innovation and excellence in manufacturing is expected to drive the market forward.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing e-commerce and social media marketing is the key driver of the market. The cosmetic industry has witnessed significant growth due to increasing urbanization and population, leading to an expansion in disposable income and consumer preferences for cosmetic items. This trend has resulted in a heightened focus on cosmetic packaging, as brands strive to make their products more appealing and distinctive. Plastic jugs and bottles, as well as glass bottles, continue to be popular choices for cosmetic packaging due to their durability and ability to preserve scents and aromas. However, there is a growing emphasis on sustainability and recyclability in the market. Cosmetic brands are investing in eco-friendly materials and designs to meet the evolving demands of consumers.
Moreover, the rise of e-commerce has further fueled the growth of the market, as companies seek to increase their online presence and reach consumers in both urban and rural areas. E-commerce platforms, such as Amazon, Nykaa, Myntra, Flipkart, and others, offer easy delivery and return services, making it convenient for consumers to purchase cosmetic items and contributing to the market's continued growth.
Integration of QR codes with AR technology in cosmetic packaging is the upcoming trend in the market. The cosmetic industry continues to evolve, with packaging playing a pivotal role in appealing to consumers and enhancing brand identity. Cosmetic brands are increasingly investing in innovative packaging solutions, such as plastic jugs and bottles, glass bottles, and the integration of QR codes with Augmented Reality (AR) technology. These packaging designs not only provide functionality but also create an experience for consumers. For instance, QR codes, when scanned, unlock digital content and AR experiences, allowing consumers to visualize product applications and experiment with different looks in real-time. With the growing global population and urbanization, the demand for cosmetic items is on the rise, leading to an increase in disposable income and discretionary cash flow.
As a result, sustainability and recyclability have become crucial considerations for consumers and cosmetic brands alike. In response, many brands are focusing on eco-friendly and environmentally sustainable packaging solutions to reduce their carbon footprint and appeal to environmentally conscious consumers.
Availability of counterfeit cosmetic packaging products is a key challenge affecting the market growth. The market is a significant sector, encompassing various types of packaging for an extensive range of cosmetic items. Cosmetic brands continually strive to enhance the appeal of their products through innovative and visually appealing packaging. Plastic jugs and bottles, as well as glass bottles, are popular choices for cosmetic packaging due to their durability and ability to preserve scents and aromas. However, the environmental impact of these materials has become a concern, leading to a growing emphasis on recyclability and sustainability. The global population and urbanization have contributed to an increase in disposable income and the availability of various cosmetic products.
However, this trend has resulted in demand for cosmetic packaging. However, the market faces challenges, including the proliferation of counterfeit cosmetic items. These counterfeit products, often sold through e-commerce channels, are gaining popularity due to their lower prices. However, their use may pose health risks and hinder the growth of the cosmetics industry as a whole. Consumers may find it difficult to distinguish between genuine and counterfeit products, making it crucial for brands to prioritize authenticity and transparency in their packaging and sales channels.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
A Packaging Group: The company offers cosmetic packaging such as a 0.25cc round airless treatment pump bottle and a 9 grid eyeshadow palette.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is driven by the increasing appeal of cosmetic brands and the growing population, particularly in emerging economies, leading to an expansion in discretionary cashflow. Urbanization and the rise of middle-class consumers in these regions are further fueling market growth. Cosmetic packaging solutions continue to evolve, with innovative packaging solutions gaining popularity. Plastic containers, such as HDPE and PET, remain common choices due to their ease of manufacturing and low cost. However, there is a growing trend towards sustainability and recyclability, with glass bottles and paper-based packaging gaining traction. The cosmetic industry's focus on scents and aromas, skin care, hair products, makeup, and oral care has led to the development of various packaging types, including pouches, tubes, and boxes.
Moreover, technologies like 3D printing and the use of caps made from PE, PP, and HDPE are also shaping the market. The film industry, festive season, and wedding season are key growth areas for the market. The economic slowdown and urgent emergencies, such as the ongoing global health crisis, may impact market capacities, staffing, and methods of working. The market's future growth prospects rely on continued innovation, excellence in manufacturing, and meeting the evolving needs of consumers.
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Market Scope |
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Report Coverage |
Details |
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Page number |
172 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 11.71% |
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Market growth 2024-2028 |
USD 22.91 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
9.91 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 38% |
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Key countries |
US, China, Germany, UK, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
A Packaging Group, AG Poly Packs Pvt. Ltd., Albea Services SAS, Altium Packaging, Amcor plc, AptarGroup Inc., Ball Corp., Berry Global Inc., Cosmopak USA LLC, Dow Chemical Co., DS Smith Plc, Gerresheimer AG, Graham Blowpack Pvt. Ltd., HCP Packaging, Libo Cosmetics, Quadpack Industries SA, Silgan Holdings Inc., SKS Bottle and Packaging Inc., Sulapac Oy, TriMas Corp., Verescence France, and Vimal Plastics |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Material
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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