US Cold Pressed Juices Market Size 2024 -2028

The US cold pressed juices market size is projected to increase by USD 221 million at a CAGR of 7.75% between 2023 and 2028. Cold pressed juices have gained considerable popularity among consumers due to their high nutritional value, making them a preferred choice for those seeking healthy and natural beverage options. The market for cold-pressed juices is witnessing innovation in terms of flavor offerings, with a growing emphasis on organic and locally sourced ingredients. However, the market faces challenges due to the volatility of raw material prices. The increasing recognition of the health benefits associated with cold-pressed juices, coupled with their convenience, is projected to fuel market expansion. Despite these challenges, the market is anticipated to expand steadily, driven by the rising consumer demand for healthful food and beverage alternatives, such as super fruit juices.

What will be the Size of the US Cold Pressed Juices Market During the Forecast Period?

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US Cold Pressed Juices Market Segmentation

The US cold pressed juices market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Product Outlook 
  • Conventional
  • Organic

• Type Outlook 
  • Fruit and vegetable blend juices
  • Fruit juices
  • Vegetable juices

In the US, the cold pressed juices market caters to a wide array of consumer tastes and health requirements. Notable selections include pure green and pink grape cold-pressed juices, renowned for their nutrient-dense properties and ability to enhance nutrient assimilation. Unique additives like dragon fruit and Himalayan salt contribute distinct flavors and nutritional advantages. Consumer concerns regarding synthetic pesticides have fueled a surge in the popularity of organic beverages, which can be found at various retailers. These beverages frequently incorporate wheatgrass juice, resonating with the growing trend towards plant-based diets and detoxification. Sustainable packaging solutions, such as PET and glass bottles, are also offered to address environmental concerns and reduce waste. The market comprises both conventional and organic offerings, catering to the increasing demand for healthier choices and authentic juice options over juice concentrates or sugary drinks.

By Type

The market for cold-pressed fruit and vegetable blend juices is poised for growth in the upcoming years. This trend is driven by the heightened health benefits that come from consuming a beverage that combines the nutrients of both fruits and vegetables. In the US, this demand is fueled by increasing health concerns and heightened consumer awareness. As a result, there is a growing preference for juices made from superfruits such as acai, blueberry, pomegranate, black currant, cranberry, and goji.

Major corporations like PepsiCo Inc., Pressed Juicery Inc., and Starbucks Corp. are responding to this trend by offering a wide range of options. The expansion of this segment of the market is expected to continue during the forecast period, as private label brands introduce new, appealing, and affordable options. Regulatory bodies in the US, such as the United States Department of Agriculture (USDA), are ensuring that these products meet quality standards and are safe for consumption. Therefore, the growth of this market segment is expected to persist throughout the forecast period.

By Product

The conventional segment of the cold-pressed juice market is expected to experience substantial growth throughout the forecast period. These juices are typically produced from non-organically grown fruits and vegetables. The conventional segment currently holds a larger market share than the organic segment due to its affordability. In contrast to organic juices, the preservation of conventional juices relies on high-pressure processing (HPP) rather than heat. One of the primary advantages of cold-pressed juices over other types of juices is the elimination of bacteria during the cold-pressing process. This technique not only ensures the preservation of taste, quality, but also vitamins, minerals, and nutrients. The lower price point of conventional cold-pressed juices makes them a popular choice among consumers.

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The conventional segment was valued at USD 227.40 million in 2018. Several entities operate within the cold pressed juices market in the United States, with Pressed Juicery and PepsiCo Inc. being notable examples. However, the expanding consciousness among consumers regarding the potential health risks associated with pesticide and insecticide residues in the production of fruits and vegetables may hinder market expansion. Consequently, the organic segment is expected to exhibit more promising growth prospects during the forecast period. Additionally, shifting lifestyle trends and the increasing preference for healthier alternatives are anticipated to restrict the growth of the US cold pressed juices market during the same timeframe.

US Cold Pressed Juices Market Dynamics

In today's market, there is a heightened consciousness regarding health risks, particularly those related to conditions such as diabetes. Consumers are increasingly drawn to organic beverage options, like cold-pressed juices made from pure green and pink grapes, as they search for healthier alternatives to sugary drinks. The vegan movement's growth and the prioritization of sustainability, as evidenced by the popularity of PET bottles and glass bottles, are significant trends shaping the industry. However, challenges persist, such as the use of synthetic pesticides and inefficient pulp management. To address these concerns and cater to health-conscious consumers, fruit juice manufacturers are expanding their offerings to include a variety of fresh juices, such as blueberry-lime and elderberry ginger, alongside traditional and pasteurized juice options. These innovations also extend to the exploration of new product lines, like coconut water. Our team of researchers conducted an in-depth analysis of the market landscape, using 2023 as the base year. By examining key trends, challenges, and drivers, stakeholders in the value chain can refine their marketing strategies to gain a competitive edge.

Key Market Driver

Organized retailing in the United States continues to expand, leading to US cold pressed juices market growth. A multitude of organized retail businesses in the US operate in various formats, including hypermarkets, supermarkets, specialty stores, and more. These companies employ marketing initiatives and strategies to boost sales and attract a wider consumer base.

Furthermore, gathering customer feedback is crucial for these businesses, as it can lead to improvements and customer retention. Additionally, there is a growing preference for beverages that require minimal preparation, which is expected to fuel the demand for cold-pressed juices in the US during the forecast period.

Significant Market Trends 

The trend towards innovative juice flavors is gaining traction in the US cold pressed juices market due to growing consumer interest in health and wellness. The demand for natural and organic options, such as cold-pressed juices, is on the rise. This consumer preference leads companies to offer a wide array of unique blends and flavors, which are marketed through omnichannel strategies. This approach not only broadens a company's reach but also caters to a larger consumer base. These cold-pressed juice blends typically boast higher nutritional value and health benefits, contributing to the market's expansion.

In the US, cold-pressed juice manufacturers are responding to consumer demand by introducing an extensive range of products. For instance, Pressed Juicery introduces cold-pressed juice shots with a sweet and spicy taste. Such innovative flavors and offerings enhance the appeal of cold-pressed juices, which is expected to fuel the growth of the US cold-pressed juices market during the forecast period.

Major Market Challenge 

Cold-pressed juice production faces challenges due to the volatile pricing of key raw materials, primarily fruits and vegetables. These components account for a substantial portion of a company's overall operating expenses. Consequently, price fluctuations lead to increased production costs, which can negatively impact market profitability. The United States, being a significant importer of fruits and vegetables, experiences price hikes when supply shortages occur. This, in turn, raises the cost of cold-pressed juices, hindering market growth during the forecast period.

Furthermore, the unpredictable production cycles of fruits and vegetables are influenced by seasonal price fluctuations. Scarcity or surplus may arise during specific seasons due to varying harvesting times for various fruits and vegetables. This directly impacts the costs incurred by cold-pressed juice companies to acquire different ingredients. As a result, price instability is likely to hinder US cold pressed juices market growth.

Customer Landscape

The US cold pressed juices market research and growth report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the US cold pressed juices market forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Market Customer Landscape

Major Cold Pressed Juices Market Companies in the US

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering- Drink Living Juice - The company offers cold-pressed juices such as Pineapple Punch, Red Radiance, and Carrot Kick.
• Key Offering- Everpress Juice Inc. - The company offers cold-pressed juices such as ginger, apple, and celery juices.
• Key Offering- Juice Generation - The company offers cold-pressed juices such as Chlorophyll Lemonade, Supa Dupa Greens, and The Professional.

The US cold pressed juices market forecast report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Cold Pressed Miami
• Greenstraw
• Kuka Juice LLC
• Native Cold Pressed
• Nourish Juice Bar
• PepsiCo Inc.
• Perricone Farms
• Platinum Goods Corp.
• Pomona Organic Juices
• Raw Fountain Juice Inc.
• Simplicity Holistic Health
• Starbucks Corp.
• SUJA LIFE LLC
• The Coca Cola Co.
• The Hain Celestial Group Inc.
• WYSIWYG Juice Co.
• Pressed Juicery Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The cold pressed juices market in US is experiencing significant growth due to various influencing factors. One notable factor is the rising health awareness among consumers, who are increasingly concerned about the diabetes risks associated with sugary beverage consumption. In response, they are opting for healthier alternatives like cold pressed juices, which are renowned for their high nutrient absorption rates. These juices are particularly appealing to individuals pursuing a healthy lifestyle and balanced diets. Consumers are attracted to the freshness and convenience of these juices, which are available as ready-to-drink beverages. The market caters to specific health concerns, such as cardiovascular disease, with offerings like mixed fruit juice and traditional fruit juice products.

Retailers offer a range of cold pressed juices to meet the increasing demand from health-focused consumers and those avoiding sugary products, particularly those managing chronic illnesses like diabetes or kidney disorders. Cold pressed juices also appeal to vegans, providing options made from fruits, vegetables, and blends. These products are accessible through various channels, including supermarkets, online platforms, and specialty stores. Brands cater to the trend of organic beverages by offering options free from synthetic pesticides and artificial colors. This shift towards more natural products reflects a growing preference for healthier, less processed options. In terms of packaging, there is a noticeable trend towards PET and glass bottles to minimize waste and reduce the environmental impact. The retail sector is also expanding, with supermarkets, hypermarkets, online channels, and store-based options stocking ready-to-drink juice products to cater to health-conscious consumers seeking nutritious alternatives to sugary drinks. As a result, the market is projected to continue growing, driven by consumer preferences for cold beverages offering health benefits and detoxification properties.

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What are the Key Data Covered in this US Cold Pressed Juices Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market's competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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