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The Alcoholic Beverage Packaging Market size is estimated to grow by USD 37.5 billion between 2023 and 2028, at a CAGR of 9.14%. Market expansion hinges on various factors, notably the escalating consumption of alcohol, a trend fueling demand for metal cans within the craft beer sector. Additionally, the widespread adoption of PET packaging in the alcoholic beverage industry contributes significantly to market growth. This surge in demand for metal cans and PET packaging reflects evolving consumer preferences and the industry's shift toward more sustainable and convenient packaging solutions. The rising popularity of craft beers, coupled with the convenience and recyclability of metal cans and PET packaging, continues to drive market expansion. These trends underscore the importance of innovative packaging solutions in meeting consumer demands and fostering sustainability in the alcoholic beverage market.
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The market encompasses a wide array of packaging formats catering to various alcoholic beverages like beer, wine, spirits, and whiskey. This market is characterized by the use of different materials such as glass, metal, and plastics, with a notable trend towards eco-friendly packaging. Metal containers and glass bottles remain popular choices for distilled spirits like vodka and Calvados, known for their premium and sophisticated appeal. In recent years, there has been a surge in recycling efforts within the alcohol packaging market. Recycled glass bottles and packaging pouches made from eco-friendly materials like apple pulp are gaining traction due to their sustainable attributes. Additionally, kegs are being utilized extensively for beer production, offering convenience and environmental benefits through reduced packaging waste. The market's segmentation is evident in the diverse preferences of consumers, ranging from glass bottles for wine enthusiasts to metal cans for beer lovers seeking portability and convenience. Alcohol packaging continues to evolve, with innovative designs such as paper wine bottles and whiskey pouches catering to modern and eco-conscious consumers.
The glass segment is estimated to witness significant growth during the forecast period. On the basis of materials, the market is segmented into glass, metal, and others. The market share growth by the glass segment will be significant during the forecast period. The growth of the beer and wine market, where glass packaging is prominently used, is expected to increase the demand for glass packaging further. The global wine market is largely dominated by European and North American countries. Countries such as the US, France, Italy, and Spain are some of the largest producers and consumers of wine. Although the consumption of wine in these countries is slowing down, wine consumption is growing in the emerging economies of Asia, such as China.
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The glass segment showed a gradual increase in the market share of USD 32.60 billion in 2018 and continued to grow by 2022. The market is expected to grow due to the rise in product innovations in whiskey; for example, the whiskey industry is seeing the launch of many organic whiskeys that do not contain any artificial colors. Companies such as Benromach and The Organic Spirits offer organic whiskey. The growing nature of the whiskey and wine market is expected to increase the demand for alcoholic glass beverage packaging during the forecast period.
Beer, wine, and spirits come under the umbrella of application analysis. Beer production involves steeping a starch source, usually cereal grains such as rice, corn, and barley, in water and fermenting the sugar-containing liquid with yeast. Beer is not considered a healthy beverage due to its high-calorie content. This segment holds the highest share of the global market in 2023, and it is expected to continue to dominate the market during the forecast period. Mostly, glass bottles are used for the packaging of beer as it helps maintain the high quality of beer. Another widely used material for beer packaging is metal cans. These cans are generally made of aluminum because of its lightweight, and aluminum cans can be efficiently shipped and stored. Southeast Asia is becoming a promising market for beer producers, owing to the presence of a young population and high economic growth compared with developed countries such as Germany. International companies such as Heineken and Carlsberg Breweries AS (Carlsberg) are continuously expanding their businesses in this region by acquiring various dominant local brands. Such factors will drive the demand for alcoholic beverage packing materials during the forecast period. Hence, the beer segment in the global market is expected to grow during the forecast period.
Europe is expected to account for 36% of market growth. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. People in Europe are among the highest consumers of alcohol globally. As of 2020, more than 60% of adults in Europe consumed alcohol. The per capita consumption in terms of pure alcohol in Europe was more than 9.5 liters in 2019.
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People living in countries such as Luxembourg, Ireland, Germany, Poland, Lithuania, and the UK, on average, had more than two alcoholic drinks every day in 2019. People in Lithuania are one of the world's heaviest drinkers. They consumed more than 16 liters of pure alcohol per person in 2019, which was over 20% more than the 2014 value. Similarly, the consumption of alcohol in Iceland is growing significantly. For example, as of 2020, households spent on average, roughly 46 billion Icelandic kronurs on alcoholic beverages. Such factors are expected to drive the growth of the global market during the forecast period.
The Market is witnessing significant growth due to the increasing consumption of alcoholic beverages worldwide. However, the use of hazardous, non-biodegradable products like plastic packaging is a major concern. Wine packaging, particularly glass bottles, continues to dominate the market, with organizations like OIV setting standards. Beer, cider, sake, tequila, and spirits are the major product segments. Companies like Diageo PLC and Guinness are key players, innovating with products like ceramic glass bottles and whiskey pouches. Alcohol producers and brand manufacturers emphasize moderate alcohol consumption, with effective marketing and branding playing crucial roles. Consumer preferences for premium alcoholic drinks have led to an uptick in demand for glass bottles and ceramic glass bottles. However, health concerns such as kidney stones, cholesterol levels, and cardiovascular diseases due to alcohol consumption are driving the market towards more sustainable packaging solutions. Corporate culture also plays a role, with many companies adopting eco-friendly practices.
Growing demand for metal cans from the craft beer industry will notably drive the alcoholic beverage market growth. Aluminum cans are used extensively for alcoholic beverages, especially beer, which is one of the most commonly consumed alcoholic beverages worldwide. Metal cans provide certain advantages over other materials in packaging alcoholic beverages such as beer.
For example, metal cans can block out light and oxygen, both of which can react with the beer and have an undesirable effect on its chemical properties, such as the generation of a foul aroma. In addition, less material is required to manufacture around five packs of cans when compared with bottles. These factors contribute to the increase in demand for metal cans in the beer industry. Hence, such factors are driving the market during the forecast period.
The growing popularity of standup pouches and bag-in-box packaging is a major trend driving the growth of the alcoholic beverage market. The bag-in-box type of packing offers several advantages over glass bottles, such as lower weight and portability, which are driving the market for bag-in-box packing. The bag-in-box is a type of container where a plastic bag that is generally made of several layers of metalized film or other plastics is packed inside a corrugated fiberboard box.
Companies such as DS Smith offer bag-in-box packing for wine. The global market was valued at around USD 2.7 billion in 2019 and is expected to grow at a CAGR of over 5% during the forecast period. The rising popularity of standup pouches and bag-in-box packing is expected to drive the global market in the future. Hence, such factors are driving the market during the forecast period.
The rising cost of raw materials and energy increasing the production cost of packaging may impede market growth. In addition, the use of fuels such as coal increases operational costs. Therefore, any increase in the prices of raw materials and energy poses a major challenge to the companies operating in the global market.
Glass manufacturers must deal with a rise in manufacturing costs due to the increasing cost of raw materials such as sand and energy. Hence, the rising demand for huge quantities of sand from shale companies in the US is increasing the cost of the sand. Hence, such factors are hindering the market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Amcor Plc- The company offers alcoholic beverage packaging such as the shelving closure system designed for wine.
The alcoholic beverage market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative market research and growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. In market growth analysis, data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
Beverage Packaging Market Analysis APAC, Europe, North America, South America, Middle East and Africa - US, China, Japan, India, Germany - Size and Forecast
Beer Packaging Market Analysis APAC, Europe, North America, South America, Middle East and Africa - US, China, UK, Germany, Brazil - Size and Forecast
Beverage Can Market Analysis APAC, North America, Europe, Middle East and Africa, South America - US, China, Germany, India, UK - Size and Forecast
The market is a significant sector that caters to the needs of alcohol producers and brand manufacturers to safely and effectively package and market their products. With the increasing consumption of alcoholic beverages, the demand for packaging solutions has grown exponentially. However, the use of non-biodegradable products, primarily glass and plastic packaging, has raised concerns due to their hazardous impact on the environment. Wine packaging, particularly glass bottles, continues to be a popular choice for premium alcoholic drinks such as wine, champagne, and sparkling wines. The Organization International de la Vigne et du Vin (OIV) sets standards for wine packaging, ensuring consistency and quality. Beer, cider, sake, and spirits like tequila and whiskey also utilize various packaging forms, including ceramic glass bottles, plastic pouches, and aluminum cans. Brand manufacturers emphasize effective marketing and branding to attract alcohol enthusiasts.
Moreover, premium alcoholic drinks, such as Guinness, are often associated with moderate alcohol consumption and corporate culture. Consumer preferences for singleserve packaging, especially for beer and cider, have led to the popularity of aluminum cans and plastic bottles. The alcoholic beverage industry's focus on sustainability has led to the development of eco-friendly packaging solutions. Alcohol producers are increasingly investing in biodegradable and recyclable materials, reducing the environmental impact of their packaging. The fermentation process of alcohol involves sugar, which can lead to health concerns such as kidney stones, cholesterol levels, and cardiovascular diseases. Rising awareness of these health issues has further fueled the demand for eco-friendly packaging solutions. In conclusion, the market is a dynamic and evolving sector that caters to the needs of alcohol producers and brand manufacturers while addressing environmental concerns and consumer preferences.
Furthermore, the use of sustainable and eco-friendly packaging solutions is a key trend that is expected to shape the future of the market. The Market is crucially influenced by trends such as sustainability and convenience, with Amcor Limited playing a significant role in the sector. Packaging for drinks in stadiums and concerts, including alcohol cans, requires solutions that balance aesthetics and functionality. Winemaking and the preservation of beverages like tea and coffee necessitate packaging that maintains product integrity and freshness, appealing particularly to Millennials who value antioxidants, proteins, and Vitamin B. Considerations for environmental safety drive innovation in primary packaging, aiming to reduce carbon footprint and enhance recyclability. Disposable incomes impact consumer choices, influencing preferences towards packaging that aligns with health-conscious and environmentally friendly practices.
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Market Scope |
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Report Coverage |
Details |
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Page number |
178 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 9.14% |
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Market growth 2024-2028 |
USD 37.5 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
7.75 |
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Regional analysis |
Europe, APAC, North America, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 36% |
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Key countries |
US, Germany, China, France, and India |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amcor Plc, Ardagh Group SA, Ball Corp., Beatson Clark, Berry Global Inc., Brick Packaging, Compagnie de Saint Gobain, Crown Holdings Inc., Diageo Plc, DS Smith Plc, Gerresheimer AG, Krones AG, Mondi Plc, O I Glass Inc., Orora Ltd., Smurfit Kappa Group, Tetra Laval SA, Vetreria Etrusca Spa, and Vidrala SA |
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Market dynamics |
Parent market analysis, Market forecasting , Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Material
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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