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The specialty paper market size is forecast to increase by USD 13.59 billion at a CAGR of 5.09% between 2023 and 2028. The market is experiencing significant growth, driven by various trends and challenges. One of the key trends is the changing lifestyle in emerging economies, leading to increased demand for coffee filters and decor papers. Another trend is the advent of smart packaging, which is driving the growth of insulating and carbonless copy papers. However, the market is also facing challenges due to the volatility in prices of raw materials, such as pulp, fillers & binders, and additives. Producers are responding by implementing cost optimization strategies and exploring alternative raw materials. Additionally, the flexible packaging papers segment is expected to witness growth due to its wide application in various industries. Overall, the market is poised for steady growth, driven by these trends and challenges.
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The market encompasses a wide range of products, including kraft papers, carton boards, and decorative items. Kraft papers find extensive use in packaging grades due to their strength and durability, while carton boards are popular in the production of luxury bags, home decor, and interior designing. Biocarbon laminates, made from post-consumer waste, are gaining traction in the market due to their eco-friendly nature. Food-grade specialty papers are in high demand in the food & beverages industry for safe packaging materials. Paper money, a crucial application, requires high-quality, durable paper. Specialist chemicals, such as pulp, wood chips, recycled paper, cotton fiber, and specialist chemicals, are integral to the production of various specialty papers.
Moreover, insulating paper, carbonless copy paper, and coffee filters are other significant applications. The use of biodegradable materials, such as biocarbon laminates and recycled paper, is expected to drive market growth. The demand for biodegradable and sustainable packaging materials is increasing, especially in the food & beverages sector. Moreover, the use of specialty papers extends beyond packaging, with applications in décor papers, biocarbon laminates, and insulating paper. The market is expected to witness significant growth due to the increasing demand for safe and sustainable packaging materials and the expanding applications of specialty papers in various industries. The valuation of the specialty paper market is projected to grow steadily due to these factors.
The specialty paper market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The packaging and labelling segment is estimated to witness significant growth during the forecast period. Specialty paper plays a significant role in various industries, particularly in the packaging and labeling sectors for decorative items, food-grade specialty paper, and safe packaging materials. In the food and beverages industry, the demand for food-safe and biodegradable packaging materials is increasing, leading to the growth of the market. Chemicals used in the manufacturing process ensure the paper's durability and resistance to moisture and grease, making it an ideal choice for packaging and labeling food and beverages. Moreover, the use of specialty paper extends beyond food packaging to decorative interiors, printing & writing, and even as rolling paper for cigarettes.
Moreover, the retail sector's growth is a significant factor driving the demand for specialty paper, as manufacturers and marketers strive to differentiate their products through innovative and eye-catching packaging and labeling. The market for specialty paper is expected to continue growing due to the increasing consumer awareness of sustainability and the need for safe packaging materials.
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The packaging and labelling segment was valued at USD 14.74 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 42% to the growth of the global specialty paper market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The specialty paper market is witnessing significant growth, driven by the demand for decorative items, food-grade specialty paper, and safe packaging materials in various industries. China, being the largest paper-producing country globally, plays a pivotal role in this market's expansion. With a massive population and thriving industrial activity, China leads in paper consumption. Japan is another significant contributor to the market's growth due to the high per capita consumption of specialty papers like tissue papers. The presence of major players such as Nippon Paper Industries in Japan further bolsters the market. In the food & beverages sector, the need for safe and biodegradable packaging materials is increasing, driving the demand for specialty paper. Additionally, the cigarettes and rolling paper segments also contribute to the market's growth. Chemicals used in printing & writing and decorative interiors are other applications where specialty paper finds extensive use.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Changing lifestyles in emerging economies is the key driver of specialty paper market growth. The market is witnessing significant growth due to the increasing demand for packaged food products and hygiene items in emerging economies. Kraft papers, a type of specialty paper, are extensively used in the foodservices sector for packaging takeout products. With economic development and urbanization, disposable incomes have risen, leading to an increase in the consumption of packaged food and organized retailing. Furthermore, the growing awareness regarding personal hygiene has resulted in demand for tissue paper and other hygiene products. Another trend in the market is the use of post-consumer waste in the production of paper products, such as biocarbon laminates and carton boards.
Moreover, this not only reduces environmental impact but also adds value to the products, making them attractive for luxury applications in interior designing and high-end packaging grades. Major brands are capitalizing on this trend by offering eco-friendly and sustainable paper solutions.
The advent of smart packaging is the upcoming trend in the specialty paper market. The market encompasses various types of papers, including Kraft papers, post-consumer waste, which are increasingly being used in packaging applications such as carton boards and packaging grades. The integration of smart technologies in packaging solutions is driving the growth of this market. Smart packaging, an emerging trend, goes beyond traditional inert and passive packaging. It offers advanced functionalities, including moisture control, prevention of microbial growth, and oxidation, thereby enhancing the usability and safety of products.
Moreover, the modern technologies, such as sensors and tags, smart barcodes, near-field communication (NFC), radio-frequency identification (RFID) devices, printed electronics, and advanced track and trace controls, are being incorporated into these packaging solutions. The adoption of smart packaging not only increases the shelf life of products but also reduces wastage and damage, leading to a cost-effective supply chain.
Volatility in prices of raw materials is a key challenge affecting specialty paper market growth. The market experiences volatility due to the fluctuating prices of key raw materials, particularly Kraft papers, which are primarily derived from dissolved wood pulp. Post-consumer waste and biocarbon laminates are alternative raw materials gaining traction, yet wood pulp remains the dominant choice for manufacturing specialty papers. These papers' valuation is significantly influenced by the price fluctuations of wood pulp.
Factors such as demand, inventory levels, production capacity, and competitive strategies adopted by companies determine the price of wood pulp, which is beyond the control of specialty paper manufacturers. As a result, packaging grades like carton boards, as well as luxury bags and interior designing applications, face price instability. This volatility poses a challenge for market growth and profitability in the specialty paper industry.
The specialty paper market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the specialty paper market growth analysis report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Ahlstrom Holding 3 Oy - The company offers specialty papers, including coated products, papers for textile industry, office, RFID inlay release material and sticky notes papers in various colors, PCB and CCL lamination aid, industrial and transparent packaging, envelope window papers and industrial release materials.
The specialty paper market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The specialty paper market encompasses a wide range of paper types used in various industries for specific applications. Key product categories include kraft papers, carton boards, and rollsource papers. Kraft papers find extensive use in packaging grades, while carton boards are popular in luxury bags and decorative items for interior designing and industrial applications. Food-grade specialty papers hold significant value in the food & beverages sector for safe packaging materials. These papers are biodegradable and are increasingly being used in the production of e-commerce packaging, as well as in the pharmaceuticals, healthcare sectors, and for ready-to-eat products. The pulp segment, which serves as the primary raw material for specialty paper production, includes raw materials such as wood chips, pulp, recycled paper, and cotton fiber.
Moreover, the specialist chemicals, fillers & binders, and additives are essential components used in the manufacturing process to enhance the properties of specialty papers. Specialty papers are utilized in various industries, including printing & writing, building & construction, and manufacturing. Applications include insulating paper, carbonless copy paper, filter paper, release liner paper, printing paper, masking tape, and paper money. The market also caters to niche applications such as cigarettes and rolling paper for smokers, and decorative papers for coffee filters and moister resistance in packaging materials. Infrastructural development and the growth of the industrial sector are driving the demand for specialty papers, particularly in the packaging & labeling industry. The market is expected to witness significant growth due to the increasing focus on sustainable and eco-friendly packaging solutions.
Market Scope |
|
Report Coverage |
Details |
Page number |
185 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.09% |
Market growth 2024-2028 |
USD 13.59 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.52 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 42% |
Key countries |
US, China, India, Japan, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ahlstrom Holding 3 Oy, Billerud AB, Burgo Group SpA, FEDRIGONI Spa, Glatfelter Corp., International Paper Co., ITC Ltd., Koehler Paper SE, LINTEC Corp., Mativ Holdings Inc., Mondi Plc, Nippon Paper Industries Co. Ltd., Nordic Paper AS, Paper excellence, Sappi Ltd., Sinar Mas, Stora Enso Oyj, Twin Rivers Paper Co., UPM Kymmene Corp., and WestRock Co. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our specialty paper market forecast report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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