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The tube and stick packaging market size is forecast to increase by USD 5.57 billion, at a CAGR of 7.44% between 2023 and 2028. The market is driven by several key factors: a growing preference for convenience packaging, driven by consumer demand for ease-of-use and portability. Simultaneously, the e-commerce sector is experiencing increased demand for packaging solutions that ensure product safety during transit and enhance customer experience. Additionally, there is a rising emphasis on packaging materials with superior barrier properties, which extend shelf life and maintain product quality. These trends reflect a shift towards efficient, protective packaging solutions that meet both consumer expectations and industry standards. Stakeholders in the packaging industry must adapt to these evolving demands to capitalize on opportunities arising from changing consumer behaviors and technological advancements in e-commerce logistics. It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
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The packaging market is a dynamic sector encompassing diverse materials like plastic, aluminium, and paperboard, crucial for food packaging, pharmaceutical, and skincare industries. With a focus on advanced packaging solutions, companies emphasize sustainability and environmentally friendly practices, integrating material science innovations to enhance recyclability and reduce environmental impact. Packaging plays a pivotal role in healthcare and consumer goods, offering elongated and cylindrical containers with optimal shelf appeal through innovative labeling and decorating techniques. As industries prioritize eco-conscious choices, the market evolves with metal and plastic alternatives that balance functionality with environmental responsibility, meeting regulatory standards while catering to consumer preferences for sustainable packaging solutions in dermatology and beyond.
One of the key factors driving the market growth is the rising demand from the e-commerce industry. There is significant growth in the e-commerce industry due to the rising penetration of the Internet across the world and improvements in access to smartphones. The growth of the e-commerce industry has a positive impact on the tube and stick packaging industry as consumers are spending a limited period of time in the store, their initial interaction with brands is the package that is delivered to their doors.
Moreover, the packaging plays a crucial role in the first impression that consumers have of brands. As a result, several brands try to make themselves stand out from other brands by offering different types of packaging, such as cartridges, airless tubes, injection-molded tubes, and roll-on tube packaging. Some of the major applications of f tube and stick packaging for industries include food and beverage packages snacks, beer, soft drinks, energy drinks, and alcoholic drinks. Hence, such factors are expected to drive market growth during the forecast period.
A key factor shaping the market growth is the emergence of paper-based tube packaging. Due to the increasing demand for eco-friendly and sustainable packaging solutions among consumers as well as manufacturers, there is a growing demand for paper-based tube packaging as a popular alternative in the market.
Moreover, one of the significant factors driving the paper-based tube packaging demand among consumers is their versatility as they can be used to package a wide range of products, such as cosmetics, personal care products, food items, and pharmaceuticals. For example, paper-based tubes can be used as a convenient packaging solution for products such as lip balms, creams, and salves. Hence, such wide applications are expected to drive the market growth during the forecast period.
Increasing competition from other packaging formats is one of the key challenges hindering market growth. Factors such as changing consumer preferences and advances in technology are significantly contributing to the growing competition from other packaging formats in the global tube and stick packaging market. One of the main alternatives that can pose a significant threat to the global tube and packaging industry is pouches.
There has been a growing popularity for flexible pouches over the years as these pouches offer a number of advantages over tubes and sticks, including better sealing properties, lower costs, and greater versatility in terms of design and branding. As a result, there has been an increasing shift in preference across companies toward flexible pouches for their packaging requirements. Hence, such potential alternatives are expected to hinder market growth during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ARANOW Packaging Machinery SL: The company offers tube and stick packaging for confectioneries, viscous products, and candies.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The cosmetic and oral care segment is estimated to witness significant growth during the forecast period. The cosmetic and oral care segment comprises products such as toothpaste, lip balm, sunscreen, and hand cream, among others. There is a growing demand for the cosmetic and oral care segment in the tube and stick packaging industry due to the convenience it offers.
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The cosmetic and oral care segment was the largest segment and was valued at USD 5.36 billion in 2018. One of the main reasons for the increasing preference for tubes and packaging in this segment is that it is easy to use, and provides a mess-free application, making it an ideal choice for consumers on the go. For instance, toothpaste packaged in a tube offers an easy way to dispense just the right amount of product onto a toothbrush, while lip balm in stick packaging allows for easy application to the lips without getting messy. Additionally, there is an increase in the development of innovative features and designs in the cosmetic and oral care segment in tube and stick packaging. Hence, such factors are expected to drive the growth of this segment, which in turn will drive the global tube and stick packaging market growth during the forecast period.
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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main factors for the significant growth of the tube and stick packaging market in APAC is due to the factors such as the increasing demand for tube and stick packaging solutions across various industries, such as cosmetics, pharmaceuticals, and food and beverage.
Further, another significant factor that has contributed to the tube and packaging industry in APAC is the rise of the cosmetic industry. Brands are adopting innovative packaging solutions to attract consumers due to the increasing demand for beauty and personal care products. One of the main advantages of tube and stick packaging solutions is that it offers convenience and ease of use to consumers, which are significantly driving the preference for products like lip balms, creams, and lotions. Hence such factors are expected to drive the global tube and stick packaging market growth in the region during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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The market spans a wide range of sectors, including medicines, consumer products, and cosmetic products, utilizing materials such as plastic, aluminum, and bioplastics. For biopharmaceutical companies and pharma products, packaging plays a critical role in maintaining product integrity and safety. Innovations in plastic properties and material technology drive advancements in environmentally friendly packaging and recycled materials, offering refillable and reusable alternatives that align with sustainability goals. Flexible packaging solutions accommodate diverse products like ointments, gels, and thick liquids, while digital printing technologies enhance printing methods for customizable designs. These solutions cater to oral care products combating oral diseases like periodontal disease, supporting healthcare and hygiene initiatives in both government healthcare systems and retail outlets. The market continues to evolve with high-end materials and sustainable practices, reflecting ongoing advancements in the packaging business and raw material utilization.
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Market Scope |
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Report Coverage |
Details |
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Page number |
180 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.44% |
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Market growth 2024-2028 |
USD 5.57 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.4 |
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Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
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Performing market contribution |
North America at 34% |
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Key countries |
US, China, Germany, UK, and Japan |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amcor Plc, ARANOW Packaging Machinery SL, Armbrust Paper Tubes Inc., Assemblies Unlimited Inc., Berry Global Inc., CCL Industries Inc., Clariant International Ltd., Constantia Flexibles Group GmbH, EPL Ltd., Hoffmann Neopac AG, Huhtamaki Oyj, Mondi Plc, Plastek Industries Inc., Plastube, Precision Concepts International, Sinclair and Rush Inc., Sonic Packaging Industries Inc., Technical Help in Engineering and Marketing, The Estee Lauder Companies Inc., and World Wide Packaging LLC |
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Market dynamics |
Parent market analysis, Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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